Magdelyn Choo

Experience

• 

  Olympus (Malaysia) Sdn Bhd

  Jun 2004 - Jul 2012

  Asst. Brand Development Manager

  Assist and reports directly to the General Manager on a daily basis.Manages the brand & marketing portfolio and led a team of two Marketing Executives. • Attained three promotions within 5 years. Promoted from Asst. Marketing Executive to Marketing Executive, and then to Senior Marketing Executive, last position was Asst. Brand Development Manager.• Maintained Olympus brand position as the top three brands in highly competitive environment.• Increased market share from 16% (No. 3) to capturing the No. 1 position with 21% in a highly competitive digital imaging environment.• Achieved No. 1 market share in the new product category (changeable lens compact).• Achieved a record breaking RM100 million turnover in 2007/08. • Initiated the company’s first foray in digital marketing opportunities through social networking by starting the company’s Facebook page in 2009.• Made one of the product series as consumers’ top-of-mind brand and also leadership stance in the industry. • Implementation of overall communication strategies across various media and also on-ground activities.• Management of total A&P budget which includes ATL and BTL advertising, roadshows, product launches, showcases, dealers’ in-store activities and other collaterals.• Effective budget management to optimize ROI.• Website, Event, PR management.• Developed new roadshow system to improve overall efficiency and reduce cost. • Initiated participation with PIKOM directly in PC fairs and managed large scale product conventions. • Double up as emcee in official company events and launches, with large attendees.• Double up as Chinese language translator during nationwide product launch. • Monthly advertising and activity reports to regional levels.• Monitoring of total competitive advertising spent and trends.• Cope with a fast changing and dynamic environment with fast product life cycle of every six months. Show less

• 

  HSBC

  Dec 2012 - now

  Implement new marketing propositions, campaigns and strategies to contribute to the growth of the wealth management and foreign exchange business. • Developer of Liquid, a quarterly magazine for the Premier segment. Generated relevant financial topics with refreshing angles to appeal and assist clients with managing and growing their wealth.• Developer of Liquid Lite, a monthly digital write-up for the Premier segment. Generated financial topics with refreshing angles to engage and build customer loyalty. • Created strong presence and position of the FX business that generated a year-on-year growth of 30% for 2014/2015. • Launched the first few conventional bancassurance plans with a new distributor that generated new revenue to the business. • Launched Wealth Dashboard, an investment tool to help clients manage their wealth online. • Launched the Gold Account, an investment account that linked to international gold prices, which generated new revenue to the business. • Launched Dual Currency Investment with Renminbi currency pairing, the first in market and generated new revenue to the business. • Launched Total FX, an online platform runs on real-time FX rates, the first in market and generated new revenue to the business. • Revamped the weekly market outlook eDM and webpage to enhance customer experience with easy navigation and less clicks. • Incorporated digital advertising into campaigns to be aligned with customers’ digital appetite and to generate higher interest and conversion compare to conventional media. • Launched a thematic wealth management campaign to build stronger foothold in the wealth management space. Generated a series of advertorial and published in The Edge newspaper. Show less

  • Marketing Manager

    Sept 2018 - now

  • Asst. Marketing Manager

    Dec 2012 - Sept 2018