Frank Verna

Experience

• 

  Enterprise Rent-A-Car

  Nov 1999 - Aug 2002

  Assistant Manager

  Managed a fleet of one hundred cars efficiently to ensure maximum revenue from each unit at a branch in Coronado, CA.Motivated and trained salespeople to sell protection packages for vehicles.Developed relationships with local hotels and auto body shops to provide rental cars for clients.

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  Brown Jordan International

  Aug 2002 - Jul 2004

  Sales Representative

  Responsible for the distribution and sales of Brown Jordan Furniture through specialty outdoor furniture retailers in Southern California.Increased sales by approximately 125% from 8/02- 7/04 in Southern California (San Diego, Orange and Riverside Counties).

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  Tropitone Furniture Company

  Jan 2005 - Jun 2018

  Tropitone crafts commercial quality furniture that is durable enough for a cruise ship yet beautiful enough for your backyard. Tropitone manufactures hand-made pieces available in 19 finishes and over 200 fabrics in two domestic factories in Sarasota, FL and Irvine, CA. Tropitone has been recognized as the industry leader in comfort, quality and consistency for decades.My responsibilities include:Margin and revenue growth on close to $40 million in total annual volume.Expansion of the Tropitone value proposition into new product categories and retail segments.Generate detailed monthly sales plans and develop strategies to achieve the objectives.Refine buying programs each season to optimize market opportunities and meet channel demands.Accomplishments include:Designed and implemented a comprehensive eCommerce platform to digitize sales processes while adding revenue and efficiencies.Transformed our product development strategy for the retail channel to ensure that our portfolio is on-trend.Increased volume and margin every year with double-digit growth in 2017. Show less Responsibilities:Cultivated and developed relationships with specialty outdoor furniture retailers in GA,AL,TN,MS,KY. Formulated marketing plans with retail partners designed to generate sales while building the brand recognition for Tropitone as well as the retailer.Responsible for training salespeople on Tropitone Product Knowledge as well general sales techniques.Support retail partners in every facet of the buying and selling process including training, product flow, and warranty care after the sale.Increased Early Buy orders of Tropitone Furniture by 53% in 2008.Increased volume by $200,000 in the state of Alabama from 2006-2009.Increased volume by 20% in South Florida in 2006.Increased volume by 24% in GA, AL, TN, MS, KY from 2009 to 2010. Show less

  • VP, Retail Sales

    Aug 2011 - Jun 2018

  • Sales Representative

    Jan 2005 - Aug 2011
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  Brown Jordan

  Apr 2016 - Jun 2018

  VP, Retail Sales and Marketing

  Brown Jordan has been the leader in luxury outdoor furniture since 1945. Our manufacturing processes allow us to bring unique products to market that meet the needs of designers and consumers. Each piece is made with an attention to detail that is unmatched in the outdoor furniture industry.My responsibilities include:Develop and cultivate partnerships with retailers and designers throughout the U.S. and Canada.Develop sales programs that meet needs of multiple retail business models.Define and identify new products we need to stay on-trend in multiple segments of the retail channel.Manage showrooms in Dallas and Chicago catering exclusively to residential designers.Accomplishments include:Increased new product adoption rate by 50% in 2017 in retail segment.Increased revenue by over 25% in our showroom segment in 2017. Show less

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  Brown Jordan Inc.

  Oct 2018 - Mar 2022

  Senior Vice President, Consumer Sales

  Oversaw the continued development and growth of the Tropitone and Castelle brands in the retail channel totaling over $100 million in 2021. Success was attained by focusing on creating sustainable, mutually profitable partnerships with resellers devoted to providing consumers with the best purchase and ownership experience in the outdoor furniture industry. Responsibilities included: Revenue and Margin Growth, Channel Development, Distribution Strategy, Product Strategy and Introduction, Employee Growth and Development.Accomplishments include:Successful integration of the Castelle Sales team into BJI portfolio in 2019.Positioned both brands for market share gains after demand for outdoor furniture normalizes.18% increase in bookings in 202054% increase in bookings in 2021 Show less

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  Hooker Furnishings Corporation

  Apr 2022 - Jun 2023

  Vice President of Sales

  Joined Hooker Furnishings as the VP of Sales shortly after the acquisition of Sunset West- a premium brand of outdoor furnishings based in Vista, CA. My primary role was to integrate Sunset West to the portfolio of Hooker brands and position the brand for growth in all segments.In April of 2023, my role expanded to include all Hooker Case Goods and Custom Upholstery, Bradington Young and M Brands in the Western region.Accomplishments include:Developed sales tools and training to ensure the successful integration of over 50 new independent sales representatives for the Sunset West Brand.Achieved Sales objectives for the 2022 Fiscal year and on track to increase the 2022 total by 27% in 2023.Integrated Sunset West with the H Contract team to introduce the brand to new segments of the commercial channel. Show less

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  Tropitone Furniture Company

  Jul 2023 - now

  President

  Tropitone is of the one of the most respected brands in the outdoor furniture industry since 1954.My responsibility is to build on the legacy and lead our team in writing the next chapter in our storied history of exceeding expectations in the commercial and residential channels in all facets of the customer experience.