
Aparna Biswas
Summer Intern

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About me
Healthcare Product Strategy Manager | Product Strategy | Product Marketing
Education

Sri Venkateswara College, Delhi University
2008 - 2011B.A (hons) EconomicsActivities and Societies: Executive Member of Economics Association- Played a pivotal role in the organization of international Economics Festivals. Also headed the organization of a National Economics Seminar at college. Participated and won Paper Presentation Competitions. Also participated in a Business Plan inter-college competition. Contributed articles to the college magazine Econ Expression Selected for Student Exchange Program with Bhutan. Secured the second position in all 3 years of graduation.

The Mother's International School
1997 - 2008Activities and Societies: Participated in the inter-school economics competition Economite, organized by one of the leading schools in New Delhi Participated and won in inter-school dance competitions. Have been performing since the age of 3 years.

Vlerick Business School
2015 - 2016Master’s Degree Financial ManagementActivities and Societies: Third position, CFA Benelux Final Round, Global Investment Research Challenge 2016 Vlerick Business School is ranked No. 24 worldwide for Masters in Finance (pre-experience) in 2015 by the Financial Times.
Experience

Montanhydraulik
Jun 2010 - Jul 2010Summer Intern• Conducted research of worldwide civil engineering projects, preparing a report for the sales director• Analyzed potential sales representatives for the key markets Turkey, Iran and Brazil• Conducted analysis of the financial status of some main customers based on annual, quarterly reports, preparing a summary for the management• Research of potential cast suppliers of Asia

UBS Verity Knowledge Solutions
Jul 2011 - Jan 2013Investment Banking AnalystWorked in the position of an Analyst in the Technology, Media and Telecommunications team at UBS Verity Knowledge Solutions.• Job responsibilities involved preparing and updating pitchbooks to assist onshore UBS bankers for deals related to mergers and acquisitions, spin-offs, capital restructuring, IPOs among others. • Was involved in maintaining and updating company comparables and benchmarking of companies in the TMT sector. • Specific job tasks included valuation of companies to arrive at trading multiples, benchmarking of financial and operating metrics, creation and up gradation of detailed profiles of potential companies, preparation of case studies, spreading precedent transactions and related financial analysis. Show less

Evalueserve
Mar 2013 - Jun 2015Senior Business AnalystWorked as a Senior Business Analyst in the Technology, Media and Telecommunications (TMT) team of the Financial Services department at Evalueserve.• Catered to the TMT teams of Credit Suisse across London, San Francisco, New York, Hong Kong, Singapore and the Middle East.• Prepared and updated detailed profiles, pitchbooks, company comparables and benchmarking analysis for assisting the global TMT teams.• Was closely involved with helping the Group Manager in workflow management and allocation of projects to analysts.• Actively participated and contributed in team discussions on project specific areas; regularly interacted with bankers to discuss projects and queries, and to negotiate deadlines.• Guided/trained junior team members, in addition to reviewing their work and providing them with feedback. Show less

SPIE Nederland
Apr 2016 - Jun 2016Summer InternDeveloped and applied a framework for measuring key performance elements for the purpose of conducting a business review process of the industry division of the company.

UPS
Aug 2016 - Dec 2022Digital Access Program:With the Digital Access Program, UPS is establishing relationships with digital platforms to enhance various aspects of the e-commerce value stream. These platforms provide discounted UPS shipping rates and other shipping and logistics solutions to its merchant customers. The focus is on helping small and medium businesses (SMBs) thrive and take advantage of easy shipping solutions offered by UPS.Product Management and Marketing experience:Responsible for the ownership, further development and go-to-market strategies of products which will enhance the last mile delivery experience of consumers, and improve the shipping experience of merchants across Europe.Product owner in Europe for the following delivery management services:1. UPS My Choice| Membership service to personalize and manage home deliveries2. UPS My Choice for Business| Self-service tool to gain visibility and control over business shipments3. Consignee notifications4. Marketplace Shipping| Tool to manage orders from various marketplace connections5. UPS Returns portfolioMy product experience while working on various initiatives has allowed me to gain a holistic overview of product ownership including identifying the problem, defining the product to be launched, preparing a detailed product release roadmap, aligning with various departments, working with the development team in an agile environment, testing the product, driving marketing and promotional activities, and gathering customer feedback to further enhance the product. Show less Product management experience:Worked in the B2C team within the Strategy department to expand UPS' presence in the B2C market within Europe. Focused on building and launching products aimed at enhancing the experience of merchants and consumers which will subsequently drive revenue growth and cost savings. Worked on the following key products:1. Day Before Delivery email and SMS2. UPS E-commerce Plug-ins Prior to this, worked in the Inorganic Growth team within the Strategy department where my job responsibilities included building financial models and preparing business cases for inorganic expansion of UPS in the Europe Region through Mergers & Acquisitions (M&As) and partnerships with external organizations. Show less
E-Commerce Marketing Supervisor
Oct 2019 - Dec 2022B2C Strategy Specialist
Aug 2016 - Oct 2019

UPS Healthcare
Dec 2022 - nowHealthcare Cold Chain Product Strategy ManagerLeading Cold Chain Freight Transportation Strategy in Europe to better serve Healthcare customers requiring temperature controlled transportation.Focus on enhancing the capabilities for both ground and air freight transportation products to ensure end-to-end cold chain, and improve UPS' share in the freight market.
Licenses & Certifications

Certified Investment Banking Analyst Program - Level 1
Evalueserve- View certificate

CFA Institute - 2016 Research Challenge - Local Participant
CFA Institute - View certificate

Retail Marketing Strategy
LinkedInApr 2022 - View certificate

Create a Go-to-Market Plan
LinkedInJan 2022 - View certificate

Technology for Product Managers
LinkedInJan 2022 - View certificate

Advanced Product Marketing
LinkedInDec 2021 - View certificate

Product Marketing Foundations
LinkedInDec 2021 - View certificate

Product Management
UdemyDec 2020 
Digital Marketing
EconsultancySept 2020
Strategic B2B Marketing
Vlerick Business SchoolSept 2019
Honors & Awards
- Awarded to Aparna BiswasWinning team, Deep Dive M&A Challenge Lazard Oct 2015 Real life M&A exercise, including valuation and strategic rationale.
- Awarded to Aparna BiswasPat on the Back Certificate Evalueserve Mar 2015 Received the Pat on the Back certificate twice during my tenure for outstanding performance, increasing efficiency and willingness to learn new products.
- Awarded to Aparna BiswasVlerick Study Grant Vlerick Business School Mar 2015
Languages
- enEnglish
- hiHindi
- frFrench
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