Aparna Biswas

Aparna Biswas

Summer Intern

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location of Aparna BiswasSydney, New South Wales, Australia

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  • Timeline

  • About me

    Healthcare Product Strategy Manager | Product Strategy | Product Marketing

  • Education

    • Sri Venkateswara College, Delhi University

      2008 - 2011
      B.A (hons) Economics

      Activities and Societies: Executive Member of Economics Association- Played a pivotal role in the organization of international Economics Festivals. Also headed the organization of a National Economics Seminar at college. Participated and won Paper Presentation Competitions. Also participated in a Business Plan inter-college competition. Contributed articles to the college magazine Econ Expression Selected for Student Exchange Program with Bhutan. Secured the second position in all 3 years of graduation.

    • The Mother's International School

      1997 - 2008

      Activities and Societies: Participated in the inter-school economics competition Economite, organized by one of the leading schools in New Delhi Participated and won in inter-school dance competitions. Have been performing since the age of 3 years.

    • Vlerick Business School

      2015 - 2016
      Master’s Degree Financial Management

      Activities and Societies: Third position, CFA Benelux Final Round, Global Investment Research Challenge 2016 Vlerick Business School is ranked No. 24 worldwide for Masters in Finance (pre-experience) in 2015 by the Financial Times.

  • Experience

    • Montanhydraulik

      Jun 2010 - Jul 2010
      Summer Intern

      • Conducted research of worldwide civil engineering projects, preparing a report for the sales director• Analyzed potential sales representatives for the key markets Turkey, Iran and Brazil• Conducted analysis of the financial status of some main customers based on annual, quarterly reports, preparing a summary for the management• Research of potential cast suppliers of Asia

    • UBS Verity Knowledge Solutions

      Jul 2011 - Jan 2013
      Investment Banking Analyst

      Worked in the position of an Analyst in the Technology, Media and Telecommunications team at UBS Verity Knowledge Solutions.• Job responsibilities involved preparing and updating pitchbooks to assist onshore UBS bankers for deals related to mergers and acquisitions, spin-offs, capital restructuring, IPOs among others. • Was involved in maintaining and updating company comparables and benchmarking of companies in the TMT sector. • Specific job tasks included valuation of companies to arrive at trading multiples, benchmarking of financial and operating metrics, creation and up gradation of detailed profiles of potential companies, preparation of case studies, spreading precedent transactions and related financial analysis. Show less

    • Evalueserve

      Mar 2013 - Jun 2015
      Senior Business Analyst

      Worked as a Senior Business Analyst in the Technology, Media and Telecommunications (TMT) team of the Financial Services department at Evalueserve.• Catered to the TMT teams of Credit Suisse across London, San Francisco, New York, Hong Kong, Singapore and the Middle East.• Prepared and updated detailed profiles, pitchbooks, company comparables and benchmarking analysis for assisting the global TMT teams.• Was closely involved with helping the Group Manager in workflow management and allocation of projects to analysts.• Actively participated and contributed in team discussions on project specific areas; regularly interacted with bankers to discuss projects and queries, and to negotiate deadlines.• Guided/trained junior team members, in addition to reviewing their work and providing them with feedback. Show less

    • SPIE Nederland

      Apr 2016 - Jun 2016
      Summer Intern

      Developed and applied a framework for measuring key performance elements for the purpose of conducting a business review process of the industry division of the company.

    • UPS

      Aug 2016 - Dec 2022

      Digital Access Program:With the Digital Access Program, UPS is establishing relationships with digital platforms to enhance various aspects of the e-commerce value stream. These platforms provide discounted UPS shipping rates and other shipping and logistics solutions to its merchant customers. The focus is on helping small and medium businesses (SMBs) thrive and take advantage of easy shipping solutions offered by UPS.Product Management and Marketing experience:Responsible for the ownership, further development and go-to-market strategies of products which will enhance the last mile delivery experience of consumers, and improve the shipping experience of merchants across Europe.Product owner in Europe for the following delivery management services:1. UPS My Choice| Membership service to personalize and manage home deliveries2. UPS My Choice for Business| Self-service tool to gain visibility and control over business shipments3. Consignee notifications4. Marketplace Shipping| Tool to manage orders from various marketplace connections5. UPS Returns portfolioMy product experience while working on various initiatives has allowed me to gain a holistic overview of product ownership including identifying the problem, defining the product to be launched, preparing a detailed product release roadmap, aligning with various departments, working with the development team in an agile environment, testing the product, driving marketing and promotional activities, and gathering customer feedback to further enhance the product. Show less Product management experience:Worked in the B2C team within the Strategy department to expand UPS' presence in the B2C market within Europe. Focused on building and launching products aimed at enhancing the experience of merchants and consumers which will subsequently drive revenue growth and cost savings. Worked on the following key products:1. Day Before Delivery email and SMS2. UPS E-commerce Plug-ins Prior to this, worked in the Inorganic Growth team within the Strategy department where my job responsibilities included building financial models and preparing business cases for inorganic expansion of UPS in the Europe Region through Mergers & Acquisitions (M&As) and partnerships with external organizations. Show less

      • E-Commerce Marketing Supervisor

        Oct 2019 - Dec 2022
      • B2C Strategy Specialist

        Aug 2016 - Oct 2019
    • UPS Healthcare

      Dec 2022 - now
      Healthcare Cold Chain Product Strategy Manager

      Leading Cold Chain Freight Transportation Strategy in Europe to better serve Healthcare customers requiring temperature controlled transportation.Focus on enhancing the capabilities for both ground and air freight transportation products to ensure end-to-end cold chain, and improve UPS' share in the freight market.

  • Licenses & Certifications

    • Certified Investment Banking Analyst Program - Level 1

      Evalueserve
    • CFA Institute - 2016 Research Challenge - Local Participant

      CFA Institute
      View certificate certificate
    • Retail Marketing Strategy

      LinkedIn
      Apr 2022
      View certificate certificate
    • Create a Go-to-Market Plan

      LinkedIn
      Jan 2022
      View certificate certificate
    • Technology for Product Managers

      LinkedIn
      Jan 2022
      View certificate certificate
    • Advanced Product Marketing

      LinkedIn
      Dec 2021
      View certificate certificate
    • Product Marketing Foundations

      LinkedIn
      Dec 2021
      View certificate certificate
    • Product Management

      Udemy
      Dec 2020
      View certificate certificate
    • Digital Marketing

      Econsultancy
      Sept 2020
    • Strategic B2B Marketing

      Vlerick Business School
      Sept 2019
  • Honors & Awards

    • Awarded to Aparna Biswas
      Winning team, Deep Dive M&A Challenge Lazard Oct 2015 Real life M&A exercise, including valuation and strategic rationale.
    • Awarded to Aparna Biswas
      Pat on the Back Certificate Evalueserve Mar 2015 Received the Pat on the Back certificate twice during my tenure for outstanding performance, increasing efficiency and willingness to learn new products.
    • Awarded to Aparna Biswas
      Vlerick Study Grant Vlerick Business School Mar 2015