Vinoth Kumar

Experience

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  Anteriad (form. True Influence)

  Apr 2015 - Feb 2022

  • Performing review on digital marketing campaign criteria.• Collaborating with account managers to rectify any issues with campaign criteria.• Help ensure criteria is in compliance with TI’s standards as well as any publisher and fulfilment regulations.• Ensure TI meets goals for productivity, quality of leads and overall effectiveness.• Collaboration with TI production and fulfilment teams. Helping them out to meet their target goals.• Creating and maintaining work processes. Show less • Create orders in the lead management platform based on the criteria of customers.• Cross check orders created in the lead management platform and ensure that the order details match the criteria as per customer requirements. Make required corrections, if needed.• Upload campaign documents to the document repository (Google drive) where all campaign documents are stored and made available to all stakeholders.• Update campaign documents in the document repository based on updates from the customer/account manager and notify all stakeholders in a timely manner.• Creating and maintaining work processes. Show less

  • Planning Team Lead

    Jan 2019 - Feb 2022

  • Senior Digital Media Planner

    Apr 2016 - Jan 2019

  • Digital Media Planner

    Apr 2015 - Apr 2016
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  Anteriad

  Feb 2022 - Jun 2022

  Social Media Specialist

  • Implemented more efficient work processes on Monday.com and Asana.• Managed content using social media management platforms (Hootsuite, Meltwater).• Staying up to date on best practices and emerging trends in social media.• Build social media strategy by researching competitors, identifying platforms, benchmarking, messaging, and audiences, and optimizing company pages across social media platforms.• Publish daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.• Most familiar platforms – LinkedIn, YouTube, Facebook, Instagram, Twitter.• Monitoring metrics such as social media KPIs, web traffic, and SEO, as well as suggesting content optimization.• Working with cross-functional teams at all levels of the organization.• Communicate with industry professionals and influencers via social media to create a strong network.• Preparation of monthly reports on social media marketing efforts. Show less

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  Websterfly Solutions Pvt. Ltd.

  Mar 2022 - May 2022

  Social Media Marketing Manager

  • Managing content using social media management platforms.• Build social media strategy by researching competitors, identifying platforms, benchmarking, messaging, and audiences, and optimizing company pages across social media platforms.• Publish daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.• Helping hands-on creating thumbnails in Canva.• Monitoring social media KPIs for suggesting content optimization. Show less

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  Digitalzone

  Jun 2022 - Feb 2023

  Social Media Specialist

  • Oversee day-to-day management of campaigns and ensure brand consistency.• Monitor User engagement and suggest Content Optimization.• Plan how to grow and maintain followers through social media platforms such as LinkedIn, Facebook, Instagram, and Twitter.• Creating post content and creatives for social channels.• Measure the success of every social media campaign.• Stay up to date with the latest social media best practices and technologies.

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  Stacus Solution Pvt Ltd

  May 2023 - Dec 2023

  Digital Marketing Specialist

  • Develop and implement a digital marketing strategy.• Create and execute a digital marketing calendar.• Maintain the online presence and reputation of the company.• Overseeing the creation and maintenance of social media content.• Develop Visual Assets for Digital Campaigns.• Administer Websites & Publish Content.

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  EvolveBPM, LLC

  Dec 2023 - now

  Sr Digital Marketing Lead

  • Social media management: Curating content and designing graphics for company's social media channels.• Blog cover image design: Creating visually appealing cover images for blog posts.• Email template design: Crafting customized email templates to maintain brand consistency and drive engagement.• Landing page creation: Developing compelling landing pages to optimize conversion rates and facilitate user interaction.• Email campaign management: Leading email campaigns with strategic planning and execution to achieve business goals. Show less

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  ProspectBase

  -

  Marketing Manager