Alber Koenka

Alber Koenka

Public Relations Intern

Followers of Alber Koenka1000 followers
location of Alber KoenkaIstanbul, Türkiye

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  • Timeline

  • About me

    Marketing Assistant Manager, Customer Propositions at HSBC

  • Education

    • Université Bordeaux Montaigne (ex - Bordeaux 3)

      2012 - 2015
      Bachelor's degree Communication / Advertising and Public Relation 15/20
    • Galatasaray Üniversitesi

      2011 - 2015
      Bachelor's degree Advertising and Public Relations 3,17

      Activities and Societies: Galatasaray University Business Club Bachelors Graduation Thesis Subject: L'Analyse Des Campagnes De Prevention Concernant “La Violence Conjugale” En Turquie Du Point De Vue De L'Appel Emotionel / Türkiyedeki Kadın Şiddet Kamu Spotlarının Duygusal Yaklaşıma Göre İncelenmesi

    • İzmir Özel Saint-Joseph Fransız Lisesi

      2007 - 2011
      High School Diploma Turkish-Math
    • Bahçeşehir Üniversitesi

      2017 - 2021
      Master of Business Administration - MBA İşletme ve Yönetim, Genel 3,08

      Master Thesis Subject: The Effect Of Strategic Management Elements On The Company's Financial Performance: A Research On The Companies In The Borsa Istanbul Public Offering Index

  • Experience

    • Renault Group

      Nov 2012 - Feb 2013
      Public Relations Intern

      • Contributing to the preparations of marketing communication digital archive and corporate web site development project• Preparing weekly press bulletins about the new Renault Megane launch

    • Altavia Türkiye

      Jul 2013 - Aug 2013
      Account Management Team Intern

      • Coordinating the preparations of customer tasks (radio spots, inserts, booklets, banners) with the creative team

    • The Coca-Cola Company

      Jun 2014 - Apr 2015
      Eurasia & Africa Group Communication Intern

      • Taking part in preparations of the annual corporate communication activities’ video with the digital agency in Dubai• Contributing to preparation of Coca-Cola annual sustainability regional book

    • Turkcell

      Jul 2015 - Sept 2015
      Brand Management Intern

      • Monitoring market trends and competitors brand communication campaigns• Taking part in preparations of Turkcell master brand and sponsorship campaigns materials (ATL and digital) with the advertising agency

    • Nestlé

      Nov 2015 - Sept 2016
      Assistant Brand Manager (MT)

      • Coordinating brand communication campaigns and 1927 wafer launch with internal and external resources (ATL, BTL, digital, public relations and research agencies, trade marketing)• Following actual competition activity analysis in the category and leading new product or packaging format development projects with factory R&D team• Monitoring and updating the product fixed marketing budget and Nielsen market share of brands under my responsibility (1927, Crunch, Nesquik and Nestlé wafers, Polo candy) Show less

    • HSBC

      Oct 2016 - now

      • Responsible for designing and implementing brand communication and marketing activities and contents (BTL, digital, and events) for segment customers• Defining target groups by analyzing behaviors and needs, coordinating cross functions (CRM, Customer Experience, IT, Sales Management) for the relaunch of the new mass affluent segment and continuing to enrich segment features• Preparing the business case and launching a new product bundle in line with the global brand image• Designing customer journeys, strategy and creating & monitoring branch campaigns to acquire new mass affluent and affluent customers and increase portfolio product ownership Show less

      • Segment Marketing Assistant Manager

        Feb 2021 - now
      • Segment Marketing Specialist

        Sept 2018 - Mar 2021
      • Segment Marketing Assistant Specialist

        Oct 2016 - Sept 2018
  • Licenses & Certifications

    • Driver’s License (B cat.)

      The Ministry of the Internal Affairs
      Jan 2012
    • Mckinsey Forward

      McKinsey & Company
      Sept 2022
  • Volunteer Experience

    • Mentor

      Issued by Bahçeşehir University Alumni on Sept 2023
      Bahçeşehir University AlumniAssociated with Alber Koenka
    • Member

      Issued by Rotaract on Jul 2013
      RotaractAssociated with Alber Koenka
    • Member

      Issued by Galatasaray Üniversitesi İşletme Kulübü on Sept 2011
      Galatasaray Üniversitesi İşletme KulübüAssociated with Alber Koenka
    • Alpha Leo Club Member

      Issued by Lions Clubs International on Sept 2010
      Lions Clubs InternationalAssociated with Alber Koenka