Alber Koenka

Experience

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  Renault Group

  Nov 2012 - Feb 2013

  Public Relations Intern

  • Contributing to the preparations of marketing communication digital archive and corporate web site development project• Preparing weekly press bulletins about the new Renault Megane launch

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  Altavia Türkiye

  Jul 2013 - Aug 2013

  Account Management Team Intern

  • Coordinating the preparations of customer tasks (radio spots, inserts, booklets, banners) with the creative team

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  The Coca-Cola Company

  Jun 2014 - Apr 2015

  Eurasia & Africa Group Communication Intern

  • Taking part in preparations of the annual corporate communication activities’ video with the digital agency in Dubai• Contributing to preparation of Coca-Cola annual sustainability regional book

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  Turkcell

  Jul 2015 - Sept 2015

  Brand Management Intern

  • Monitoring market trends and competitors brand communication campaigns• Taking part in preparations of Turkcell master brand and sponsorship campaigns materials (ATL and digital) with the advertising agency

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  Nestlé

  Nov 2015 - Sept 2016

  Assistant Brand Manager (MT)

  • Coordinating brand communication campaigns and 1927 wafer launch with internal and external resources (ATL, BTL, digital, public relations and research agencies, trade marketing)• Following actual competition activity analysis in the category and leading new product or packaging format development projects with factory R&D team• Monitoring and updating the product fixed marketing budget and Nielsen market share of brands under my responsibility (1927, Crunch, Nesquik and Nestlé wafers, Polo candy) Show less

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  HSBC

  Oct 2016 - now

  • Responsible for designing and implementing brand communication and marketing activities and contents (BTL, digital, and events) for segment customers• Defining target groups by analyzing behaviors and needs, coordinating cross functions (CRM, Customer Experience, IT, Sales Management) for the relaunch of the new mass affluent segment and continuing to enrich segment features• Preparing the business case and launching a new product bundle in line with the global brand image• Designing customer journeys, strategy and creating & monitoring branch campaigns to acquire new mass affluent and affluent customers and increase portfolio product ownership Show less

  • Segment Marketing Assistant Manager

    Feb 2021 - now

  • Segment Marketing Specialist

    Sept 2018 - Mar 2021

  • Segment Marketing Assistant Specialist

    Oct 2016 - Sept 2018