Vanessa McClenaghan

Experience

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  Southampton University Hospitals Trust & New Forest, Eastleigh and Southampton Primary Care Trusts

  Sept 2004 - Mar 2010

  Training Consultant

  Created and delivered training sessions on Conflict Resolution to groups of staff at all levels in the organisations to enable them to successfully meet the learning objectives of the course.

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  Jenison

  Oct 2005 - Nov 2007

  Marketing Manager-Communications

  • Reporting to the MD of this proprietary e-learning company. Responsible for relaunching the corporate identity and product mix of its range of online learning software and setting up the customer marketing database together with ongoing operational management of the full communications and marketing programme to achieve business objectives. • Supported sales development with key marketing and product support materials and developed marketing resources to support customers in implementing packages purchased. • Organised promotional events and attendance at key exhibitions to successfully develop relationships with customers and support sales team activity to maximise sales. Show less

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  Vision Enhancers Limited

  Dec 2007 - Jun 2014

  Marketing Manager, Director

  • Successful setup, launch and continuing development of an e-commerce optical healthcare website-based business to meet the needs of the visually impaired target audience. • Managing the business, marketing, finance and operations of this online company offering magnifying glasses, vision aids, fit-over sunglasses and task lighting to help people make the best of their sight. • Implemented the full communications and marketing mix to build the Vision Enhancers brand and achieve year-on-year sales growth. This included ongoing website development, pay-per-click advertising, email marketing, print advertising, sales promotions, point of sale, promotional literature, event management, direct marketing, PR, database management, search engine optimisation and using social media. • Managed customer services to provide a professional, friendly and supportive approach to customers and successfully prepared and executed launch plans and marketing material to profitably bring new products to market, gain customers and increase sales. Show less

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  NHS South, Central and West

  Jul 2014 - now

  Head of Communications, Marketing and Events

  • Lead marketing and corporate communications across diverse stakeholders to engage effectively and drive organisational objectives forward. • Deliver strategic and tactical marketing and communications programmes for the complex business support services and transformation consultancy portfolio to deliver year-on-year income targets.• Create and execute engagement plans involving various events, partnerships, content creation, and sharing success stories both online and in-person, aimed at promoting our brand, advancing our corporate strategy, and nurturing customer relationships.• Developed an effective team-wide collaborative approach to identifying and leveraging relationships with key internal and external strategic partners.• Manage a team of marketing professionals, providing leadership, guidance, and support to achieve organisational goals and objectives.• Oversee the corporate communications and marketing budget and resource management to ensure the delivery of the communications and marketing strategy.• Set measurable communications and marketing targets to ensure the value of the complex portfolio of products and services is communicated effectively to retain existing customers and penetrate new markets in the health and social care sector. Show less