Shubham Gupta

Experience

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  HCLTech

  Jul 2015 - Aug 2015

  Summer Trainee

  Learnt the basics of java as a language and worked on a short project titled 'Library Management System' which includes the logical designing of back end as well as the front end.

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  Indian Oil Corp Limited

  Jul 2016 - Aug 2016

  Summer Intern

  Developed a Bulk SMS application for the firm using python coding and applications.

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  ZS

  Nov 2017 - May 2019

  Business Technology Analyst

  Provided end to end solutions to major pharmaceutical clients, addressed their Sales and Marketing problems, primarily in the Master Data Management domain. Having substantial experience in System Analysis; Design, Development, and Implementation; Testing and Maintenance of Business applications; 1. Created a Data Change Request (DCR) model for sales representatives, to improve the overall quality of the client's database and increase the efficiency of the marketing team.2. Developed a module that focused on Segmented Marketing of business units, improving the efficiency of sales-force.3. Successfully created and delivered a marketing plan, which was implemented to the existing and the acquired business units, streamlining and smoothening the back end processing of data recorded by sales representatives.4. Designed and created an application to update the information present in the database on a third party UI interactive tool in real-time.5. Gathered and translated the business requirements into technical requirements and documented the High-Level Design Document and Low-Level Design Document in Microsoft Visio.6. Organized and worked as a core team member for an annual hackathon organized by the clients; designed and developed an interactive application and presentation on iOS using various in-built applications.7. Achieved CMMI maturity 3 level for the Business Technology track.8. Introduced the concept of “Fun Friday” in the team, which focused primarily on strengthening the team bonding and increasing the collaboration among team members. Show less

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  Mahindra Holidays & Resorts India Limited

  Nov 2019 - Jan 2020

  Marketing Intern

  1. Devised and Conducted promotional activities for the company to gather data for Primary Research and Analysis.2. Approached more than 20 companies from various sectors and started campaigns to generate leads.3. Devised Marketing Plans to establish a Strong Brand Presence in MENA region.

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  JK Organisation

  Mar 2020 - Jun 2020

  Management Intern

  Worked as a Sales & Marketing management trainee for the brand 'Fun- Flips', recently acquired by the food division of J.K. Organization, Umang Dairies Private Limited. The Objectives and Deliverables are as follows:1. Analyzed the snacking industry, the competitors and understand Consumer Behavior, in order to formulate the business use cases for the development and launch of a new product by JK Foods.2. Visited different markets along with Area Sales Managers and Sales Officers to understand Retail Marketing and formulate Go-to-Market Strategy for the launch of new products.3. The Marketing Mix for the new product to be launched; along with the Product Brief, Positioning, Where to play and How to play was recommended and approved.4. The Go-to-Market strategy was formulated and various brand management activities for the existing products were executed. Show less

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  Cognizant

  May 2021 - Apr 2023

  Senior Business Analyst
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  Air India Limited

  Apr 2023 - now

  Product Manager