Mugur Nuta

Experience

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  RATB

  Sept 1986 - Feb 1991

  Graphic Designer
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  RAAPPS SAIFI

  Feb 1991 - Nov 1999

  Expert Reviewer @ RAAPPS _ MAE
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  CARIOCA - Piano JAZZ Bar

  Jan 1992 - Jan 1995

  Manager @ Carioca Club

  events, food and beverage and promotions coordinator.

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  Lowe Lintas

  Sept 2000 - Apr 2002

  BTL Executive
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  Lowe & Partners

  Apr 2002 - Oct 2003

  BTL Manager

  - developed of various special events coordinated for all agency clients (product and corporate launches, openings, press conferences, round tables, dinner parties).- participated as account client service for agency clients and develop of various promotions programs, tasting, POSM and direct mailing campaigns with very good results.- elaborated BTL presentations for agency clients and for pitch projects.Clients: Coca-Cola, Tuborg, Electrolux, Winston, Stalinskaya, Wembley, Centrum, Axe, Dero, Tchibo. Show less

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  Draft Romania / Lowe & Partners

  Oct 2003 - Apr 2004

  BTL Manager

  • Plan, execute, control and finalize marketing projects and promotions according to strict deadlines and within budget.• Estimate the resources and participants needed to achieve project goals.• Plan and schedule project timelines and milestones using appropriate tools.• Develop best practices and tools for project execution and management.• Draft and submit budget proposals, and recommend subsequent budget changes where necessary.• Track project milestones and deliverables.• Define the project’s objectives and oversee quality control.• Delegate tasks and responsibilities to appropriate personnel.• Effectively communicate project expectations to team members and stakeholders• Coach, mentor, motivate and supervise project team members and contractors, and influence them to take positive action and accountability for their assigned work.• Develop and deliver reports, proposals and requirements documentation.• Develop product, brand and customer presentations.• Responsible of trend analysis, market research and monitoring.• Managing communication between all departments (client service, creative department, finance, legal)• Creating power-point presentations for all project stages (proposal for clients and post campaign/programs)• Reporting to the Client service manager• Coordinate implementation teams and ensure that the objectives setClients: Coca-Cola, Tuborg, Electrolux, Winston, Stalinskaya, Wembley, Centrum, Axe, Dero, Tchibo. Show less

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  JTI (Japan Tobacco International)

  Apr 2004 - Jun 2015

  Responsible for the contracting Events in line with GFB brands strategy and budget allocated and implementation of all marketing programs related to Events. Responsible in terms of the implementation for all unconventional events related to Sobranie unconventional contracts.All these activities are aimed to achieve short and long-term strategic brand objectives.MAIN AREAS OF RESPONSIBILITYLead the selection of the priority and strategic events projects for all JTI GFB brands through meetings with all stakeholders in order to approve annual event schedule/plan, taking into consideration events brand objectives, KPI’s and budgets, for each JTI GFB brand.Lead the development events plan in line with the agreed brand strategy and focus.Manage and coordinate Events Team, Advertising Agencies and Third Parties in terms of implementation and control of the Events within the approved activation mechanic, timing and agreed objectives/kpi. Manage generating reports process after all project/events.Train and develop Events Team in order to understand each brand values and achieve the right level of knowledge in order to implement events programs.Centralize and present to the GFB Brand Team and DTC Team, all events planned to take place for the next period of time in market in order to analyse brand opportunity for each event in order to design the event calendarHandle the administration for the assigned events budget.Generate financial reports in order to give the right level of information to key stake holders and satisfying audit control requirements.Monitor, generate and communicate to all stakeholders, through event reports and analyses document, the main competition events activities (describe consumer activation mechanics, give-away, special happenings, deco materials and pictures).Brands: Winston, Camel, Glamour, Sobranie. Show less I was responsible for the development and implementation of all marketing programs related to Events, in line with the agreed program list and brand strategy and focus. Also support the Brand Activation Team to develop HORECA programs and implementation of some projects through or w/o third party suppliers.I was responsible for managing the marketing projects on independent basis.All these activities are aimed to achieve short and long-term JTI brands strategic objectives.MAIN AREAS OF RESPONSIBILITYLead the selection of the sponsored events for JTI brands through meetings with all stakeholders in order to approve event schedule, taking into consideration events budgets, timings and brand objectives.Lead the development of all marketing programs related to Events, in line with the agreed program list and brand strategy and focus.Manage and coordinate Leisure Events Team, Advertising Agencies and Third Party in terms of implementation and control of the events within the approved budget, timing, scenario and objectives.Train and develop Leisure Events Team in order to understand each brand values and achieve the right level of knowledge in order to implement programs.Select and manage production and timing according to the approved plan for all materials related programs: PGA, printed materials, set-ups, BA uniforms, other items (for the assigned projects and areas of responsibilities).Centralize and present to the Brand Activation team & Brand Equity team, the event plan with 2 months in advance (in JTI contracted locations or other venues) for the next period in order to analyse brand opportunity for each event. Monitor competition and other companies events and give weekly feedback/reports related to each event (describe consumer activation mechanics, happenings, pre & post communication programs, performers and venues). Handle the administration for the assigned budgets, ~ 1.000M USD/year.Brands: Winston, Camel, Glamour, Sobranie. Show less I was responsible for the development of all marketing programs related to Events and Retail Direct-to-Consumer activities, in line with the agreed program list and brand strategy and focus. My responsibility was also to support the rest of the Development Team to develop HORECA DTC Programs and Post Mail Programs/Initiatives.I was also responsible for the implementation of special projects through or w/o third party suppliers and for managing the marketing projects on independent basis, in order to achieve short and long-term strategic objectives.MAIN AREAS OF RESPONSIBILITYLead the selection of the sponsored events for JTI brands through meetings with all stakeholders in order to approve event schedule, taking into consideration events budgets, timings and brand objectives. Successfully persuade the Brand Equity and Program Development teams to deliver event selection criteria for each brand.Developed all the events in line with the brand plans (timing, budget and scope), successfully collaborating with Advertising Agencies, other 3rd parties and JTI necessary stake holdersCollaborate with HoReCa/Leisure team, Advertising Agencies and Third Party in terms of implementation and control of the Events within the approved budget, timing and objectives.Ordering, production and timing according to the approved plan for all materials related programs: PGA, printed materials, set-ups, BA uniforms, other items (for the assigned projects and areas of responsibilities).Support the development of all marketing programs related to HoReCa and Retail 121 activities and Post Mail activities, in line with the agreed program list and brand strategy and focus.Handle the administration for the assigned budgets ~ 900M USD/year.Brands: Winston, Camel, Winchester, Monte Carlo, Glamour. 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  • NATIONAL EVENTS MANAGER

    Jan 2010 - Jun 2015

  • EVENTS MANAGER

    Jan 2008 - Jan 2010

  • PROGRAM DEVELOPMENT MANAGER

    Apr 2004 - Apr 2008
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  Eventiveness agency - https://www.facebook.com/eventiveness/

  Jun 2015 - now

  Brand Experience Creator & Events Sponsorship Management

  - Discover of strategic business and marketing opportunities for contracted brands- Provide product & service support to establish proper channels of information and communication pre, during and post events- Responsible for branding, advertising, trade shows, company events and promotional activities- Develop activation programs for contracted brands related with brands strategy and the events profile integrated into events marketing strategy- Work with management on projects dealing with media relations, business communications, success stories- Work directly with customers and clients to implement events marketing campaigns- Implement the events marketing plans, including product positioning, campaign strategies and market strategy insightsSome of the most important projects list:1. ELECTRIC CASTLE FESTIVAL 2015 - PEPSI sponsorship mgmt.2. BERLIN BRASERIE @ CONTROL 2019 - new lifestyle concept for digital nomads3. SUNWAVES FESTIVAL 2015-2019 / 18 to 26 editions - sponsorship & brand mgmt.4. ELROW BUCHAREST 2019 - project & sponsorship mgmt. 5. TERRA ROMANA by SERVE @Jazz Nouveau _CTRL Club /4 seasons/2016-20206. BTLive @ CTRL Club / 4 seasons / 2016-2020 / create & develop BTLive music label & project mgmt.7. George by BCR @ CTRL Club _ GROOVE CONTROL - music project/ Dec.2019-Mar.20208. SUNWAVES 24H LIVE STREAM - VIRTUAL TAKEOVER _ 01.05.20209. ALIVE_KEEP THE LIVE MUSIC ON @ Koviltir _urban garden / Summer 202010. SUNWAVES ZANZIBAR - 1st SW International edition / June 202111. BUCHAREST BIENNALE 2022 _ BB10 by George BCR - sponsorship mgmt. 12. SUNWAVES '22-'23 _ 28,29,30,31 SW editions - sponsorship & food area mgmt.13. SW DUNES DUBAI - 2nd SW International edition / 9-12 March 202313. George by BCR @ CTRL Club _ GROOVY DISCO / 2022-2024 / 24 events14. ELROW BUCHAREST 2023 - project & sponsorship mgmt. 15. ELROW BRAN 2024 - project manager 15. DIRTY DISCO w. Eugen Radescu powered by PEPSI – National Tour / 2 seasons / 2023 - 2024 Show less

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  Romanian Advertising Agency

  Jan 2018 - Dec 2018

  Special Events Coordinator & New Business Developer

  - Seeking opportunities for business development within a event marketing area- Responsible for heading up expansion in new markets as well as continued expansion among existing clients.- Building relationships with existing clients in an attempt to increase their current spend, especially in event marketing channel.- Driving peak performance and sales success across the organisation.- Creating, negotiating and closing commercial agreements.https://www.smite.ro/echipa-agentie-de-publicitate/PROJECTS 2018:1. HORA NATIONAL HOSPITALITY CONFERENCE / 2nd- https://conferinta.horaromania.org - APRIL 20182. ROMANIAN HOSPITALITY AWARDS / 1st - https://awards.hospitalityculture.ro - 07 NOVEMBER 20183. HORECA WORKSHOPS - https://workshops.hospitalityculture.ro - MAI 2018Brands: Coca-Cola, Ursus, Illy, Alexandrion, RedBull, Aqua Carpatica, Marriott Grand Hotel, Stejarii Country Club. Show less

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  SERVE S.A.

  Sept 2018 - Sept 2020

  Marketing Special Events Coordinator

  S.E.R.V.E. (The European-Romanian Society for Exquisite Wines) was the first and for a few years, the only private company in Romanian wine business. Both the shareholders, the majority being French vine growers, and S.E.R.V.E. team, have made all efforts and used all their knowledge for promoting the company’s motto: QUALITY.http://www.serve.rohttps://www.facebook.com/clubulcavalerilor- Meet objectives in all stages of event planning, design, production and implementation.- Manage all project elements within time limits and on budget.- Negotiate events contracts.- Provide clear, well-written periodic reports to stakeholders.- Propose ideas to improve services, brand presence and quality during events.- Manage all event details such as branding, activation activities, decor, entertainment, location, equipment, promotional material, communication pre, during and post events.- Coordinate staff events and their activities.- Coordinate research to identify event opportunities, understand the market and generate interest, trial and sales (via online shop)Projects 2018-2019:1. Terra Romana by SERVE @ Reforma Photo Days 1 & 2 Festival2. Terra Romana by SERVE @ TRANSMARATON3. Terra Romana by SERVE @ Les Films de Cannes a Bucarest4. Terra Romana by SERVE @ Romanian Hospitality Awards Gala 15. Terra Romana by SERVE @ Laura Hincu - prezentare colectie 2019 _ Clubul Diplomatilor 6. Terra Romana by SERVE @ Maratonul International Brasov 20197. SERVE @ Chefs Round Table România 2018 - 20198. SERVE @ Elite Art Gallery _ #sepoARTĂ. 9. SERVE @ GAULT & MILLAU _ 2nd guide edition - launch event / 24.06.201910. Terra Romana by SERVE @ SILENT CONCERT & PARTIES _ J'AI BISTROT _ September-October 2019 Show less

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  SHIFT & ALT SHIFT & HARE _ PUB & RESTAURANTS

  Aug 2020 - now

  New Business Development Manager - Hospitality Industry _ Food Delivery Industry _ HORECA

  Review customer orders and plan and coordinate delivery activities.Build positive and productive working relationships with delivery apps for business growth: GLOVO, TAZZ by emag, BOLT Food and TAKE AWAY.Analyze and troubleshoot delivery issues.Design and decide marketing campaigns.Ensure that team maintains high level of competence and operational excellence.Evaluate the performance of team members and determine training and support needs.Analyze customer orders, set delivery priorities and make schedule adjustments to meet timely delivery goals.Develop process improvements to achieve cost effectiveness and time saving.Make critical business decisions to meet clients expectations.Develop scope and budget for delivery projects.Report delivery status and develop required delivery project documentations.Results: turnover in the period August 2020 - January 2021 => 1,000,000 euros Show less