Ilke Metin

Experience

• 

  Carrefour

  Mar 2019 - Aug 2019

  CRM & Marketing Intern

  Product Management, Content creation, preparation of creative worksPreparation and publication of TV, radio, social media, newspaper, magazine advertisements, outdoor (OOH), in-store music, pop, poster imagesCommunication with agencies, organization managementSWOT and TOWS analysis and evaluation (Adex)Monitoring of periodic campaignsBudget tracking (following and reporting invoices of the companies that we are working with SAP program)Creation and management of monthly brand catalog Show less

• 

  Pınar Atansay Creative Brand Consultancy

  Nov 2019 - Mar 2020

  Brand Assistant

  Offline - Online Media planningSWOT and TOWS analysis and evaluationCreating a brand identityBrand consultantPreparation of organizing festivals

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  TikTok

  Feb 2021 - Mar 2023

  Push Content Specialist

  Improving the content management strategy for Push notifications.Understanding new trends and servicing them with increasing brand identity.Creating push notification for better customer interests.Copywriting for customer loyalty.Coordinating with supervising departments to timely deal with contentsEngaging in the improvement and operation strategies of ecological marketing system

• 

  Hitit

  Apr 2023 - now

  Preparation of the event organizations, fairs, webinars and process of sponsorship.Designing brochures, posters, catalogs, flyers and presentations.Supporting digital marketing activities.Carrying out the processes of planning and supplying promotional and corporate communication materials.Organizing product launches, business partner meetings and target audience trips.Brand and product management in a B2B marketing environment.Taking part in the execution of promotion, advertising and PR activities.Contributing to the preparation of domestic and international communication plans and budgets.Updating all corporate fields needed on the website and other media platforms.Working with team members in CSR projects of the companyPlan and execute communication strategies.Monitoring publicity and press coverage.Coordinating paid and unpaid advertising. Show less Support the implementation of brand communication strategies to enhance brand image and reputation globallyEnsure the execution and monitoring of communication strategies and plans in the countries of operationCollaborate with marketing and other business teams to produce content, ensuring consistent brand communication across all channels and regionsUtilize various communication channels and marketing materials such as advertising, PR, social media, digital marketing, website, events, and sponsorshipsTrack the industry through competitor analysis and create industry reportsKeeping content up to date by adapting to the rapidly changing company and market agendaWorking with team members in CSR projects of the companyPlanning and carrying out marketing campaigns, activities and events Show less

  • Marketing Specialist

    Jan 2024 - now

  • Junior Marketing Specialist

    Apr 2023 - Dec 2023