Rodrigo Picolo

Experience

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  Leo Burnett

  Jul 2001 - Jun 2002

  Client Services and Media Intern

  • Reporting to: Client Services Assistant.• Main clients served: Procter & Gamble (entire Vick line for Latin America and Ace washing powder) and Arcor sweet candies, from July 2001 to January 2002.• Reporting to: Out-Of-Home Media Executive.• Main clients served: all agency clients, from February to June 2002.

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  Age Isobar

  Jun 2002 - Mar 2003

  Client Services Intern

  • Reporting to: Client Services Assistant.• Main clients served: Sony of Brazil, MTV Brazil, Lopes Real State Consulting, Hedging Griffo, Fleury Laboratories, Burti Graphics, Valor Econômico Newspaper, Patrimônio Investiments and Ale Gas Stations.

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  DM9DDB

  Apr 2003 - May 2005

  Cliente Services Assistant

  • Reporting to: Account Supervisor l Team: 1 intern.• Main clients served: Telefônica Services, Chopp Brahma, Faça Parte Instituto Brasil Voluntário, Ponto Frio, Masp, Diário of São Paulo Newspaper, J&J (Neutrogena, Clean&Clear), Philips Beauty, Philips Lighting, Walita, Marketing Best, Bohemia and Caracu (AMBEV).

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  AlmapBBDO

  May 2005 - Dec 2005

  Cliente Services Assistant

  • Reporting to: Account Supervisor l Team: 1 intern.• Main client served: Claro Mobile Company.

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  DPZ

  Dec 2005 - Mar 2013

  • Reporting to: General Client Services Director l Team: 4 direct employees.• Coordinated the team and internal processes and served as a partner and consultant to the clients, developing strategies for the brands and products served.• Improved Bombril's communication strategies, including the creation of several frames within open TV auditorium programs, among other actions, resulting in an increase of 23% in the company's revenue that year.• Participated in innovative campaigns creation for Sadia and its products, such as “Nem a pau Juvenal” (Ham), Lequetreque 3D (Sadia mascot) and the institutional film for the launch of Lequetreque 3D.• Participated in the creation of Azul Airlines digital strategy.• Main clients served: Sadia (BRF Foods), Neve (Kimberly-Clark), Itaú Personnalité and Uniclass, Bombril, Azul Airlines, Flamboyant Mall (Goiânia), Papaiz and Fogo de Chão Steakhouse. Show less

  • Client Services Director

    Mar 2008 - Mar 2013

  • Account Supervisor

    Dec 2005 - Mar 2008
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  FOGO DE CHÃO STAKEHOUSE

  Apr 2013 - Nov 2014

  Marketing Manager Brazil

  • Reporting to: CEO l Team: 2 direct employees.• Developed the company’s marketing and communication strategy in Brazil, with the objective to improve restaurants’ sales performance, building and reinforcing the brand, as marketing manager• Coordinated of all internal processes, annual marketing budget, advertising agencies, media, suppliers and market research to understand the needs of the target audience.• Managed marketing campaigns with differentiated and innovative formats.• Created the company's digital strategy, which became one of the main sources of public attraction, as marketing manager. Show less

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  RFP COMMUNICATION AND MARKETING

  Nov 2014 - Aug 2017

  Communication and Marketing Management l Managing Partner

  • Team: 8 direct employees.• Managed clients Marketing and Communication performance, developing and reviewing the marketing plan with the goal of increasing efficiency and profitability.• Improved the efficiency of the Savegnago Supermarkets press office, through closest, transparent and continuous relationship with the press in the cities where the company operates.• Production of APP Ribeirão's quarterly magazine aligning content to the public.• Redesigned the visual branding of Petrol Lubricants.• Created of out-of-the-box campaigns to promote the brands and/or products served (examples: bringing in a graffiti artist to design the lubricant tanks at the Petrol factory; flying a hot air balloon in the shape of a client’s product over the cities at the time of launch, among others.• Main clients served: Savegnago Supermarkets, the largest supermarket chain in the interior of São Paulo State, Pacaembu Construction Company, the third largest construction company in Brazil, APP Ribeirão (Association of Advertising Professionals), Petrol Lubricants, Draft Additives, Confraria da Barba and Rewood. Show less

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  Pacaembu Constructio

  Sept 2017 - Aug 2019

  Marketing Manager

  • Reporting to: Commercial Director l Team: 9 employees.• Managed communication and marketing strategy, online and offline, as well as throughout their deployment and synergy with digital marketing and sales, involving the planning and execution of multichannel media plans, PR, Social Media, Search, Brand Tracking and Events, in order to leverage sales and reinforce the brand.• Coordinated all internal processes, lead capture and qualification, annual marketing budget, media, suppliers and events, as marketing manager.• Structured the department, creation the strategic planning, redefined and implemented processes and formed a working team, always with measurement and analysis of results, efficiency and Return On Investments.• Developed product launch and maintenance strategies.• Structured the company's digital presence through Experience and Engagement, mass media personalization with CRM, website development thinking mobile first, and integration with Marketing Automation Software, creating automatic relationship rules to deliver the ideal content for each moment of the purchase journey, as part of the lead capture and qualification strategy. These projects brought greater synergy with the sales area, delivering more prepared customers, generating greater conversion efficiency and providing a better customer experience. • Overhauled of the visual branding of the company. As the company's marketing manager, this was one of the first jobs that I had the privilege of leading very successfully.• Organized all company events in a structured way.• Created diverse projects for the promotion of the brand and products, such as a “Afternoon Neighborhood Square Gathering”, picnic, guided tours in some of the companies’ construction sites, and presentations on recycling and how to reuse waste products, among others. Show less

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  Picolo Communication

  Sept 2019 - now

  Communication and Marketing Consultant l Managing Partner

  • Complete paid traffic management for Redeplan Properties (Volta Redonda/RJ and region l South Fluminense) and Massa D'oro, with results analysis through user-friendly and automated reports to guide an accurate decision-making.• Event planning and management for CNA Rio Preto.• Assistance in digital communication actions and social media management for Massa D'oro, JF Bricks Empreendimentos, Nova Fonte Engineering and ID4 Architecture.• Actions management with digital influencers for North City Mall, CNA Rio Preto, Massa D´oro, RVE Engineering, Vasconcelos and Tio Nobre Rice, Vila Jardim Residential (Nova Fonte Engineering), Festival Delivery Rio Preto, JK Hotdog, Raggi Optics, ITC Vertebral, Vallet Burguer among others.• Corporate communication and marketing planning and consulting for JF Bricks Enterprises (merger of the companies Encompi Urbanism and Nova Fonte Engineering).• Data analysis to identify opportunities, generate insights and indication of the tools needed to achieve the objectives for JF Bricks Enterprises.• Implementation of the plan with partner agencies and specialized in every need. Show less

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  JF Bricks Enterprises

  Jul 2020 - Nov 2022

  Communication and Marketing Manager

  • Reporting to: Executive Director.• Managed communication and marketing strategy, online and offline, as well as throughout their deployment and synergy with digital marketing and sales, involving the planning and execution of multichannel media plans, Social Media and Events, in order to leverage sales and reinforce the brand.• Complete branding work for the development of a new brand for the company, including name creation, logo, materials and visual identity manual, where we joined two companies in one, Encompi Urbanismo and Nova Fonte Engenharia became JF Bricks Enterprises.• Structured the department, creation the strategic planning, redefined and implemented processes and formed a working team, always with measurement and analysis of results, efficiency and Return On Investments.• Developed product launch and maintenance strategies.• Structured the company's digital presence through Experience and Engagement, mass media personalization with CRM, website development thinking mobile first, and integration with Marketing Automation Software, creating automatic relationship rules to deliver the ideal content for each moment of the purchase journey, as part of the lead capture and qualification strategy.• CRM implementation integrated with the entire marketing, sales and customer service structure, thus creating a nucleus totally focused on the customer. These projects brought greater synergy with the sales area, delivering more prepared customers, generating greater conversion efficiency and providing a better customer experience. Show less

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  LBX Construction

  Jan 2023 - Sept 2023

  Communication, Marketing and Business Intelligence Manager

  • Reporting to: Director-Founding Partner l l Team: 12 employees.• Responsible for the company's communication, marketing and business intelligence strategy, as well as all its deployment and synergy with digital marketing and sales, involving the planning and execution of multichannel media plans, social media, events, in order to leverage sales and strengthen the brand, in addition to coordinating all internal processes and capturing and qualifying leads.• Structured the Business Intelligence area, since team, processes and suppliers, aiming to support decision-making with data and numbers so that they could be more accurate.• Work to reposition the brand, so that the company's new moment (it stopped working only with low-income properties and also started working with product lines for the low-middle and medium) was reflected in the branding, culminating in a new visual identity and company's institutional campaign.• Restructured the marketing area, creation the strategic planning, institutional marketing and each product, always measuring and analysing the results, efficiency and ROI (return on investment).• Developed product launch and maintenance strategies.• Restructured the company's digital presence through Experience and Engagement, mass media personalization with CRM, beginning the development of a new website so it would be more user-friendly, mobile first and integrated with CRM.• Readjustment to better integrate the entire marketing, sales and customer service structure, aiming to have a nucleus completely focused on the customer. These projects brought greater synergy with sales area, delivering more prepared customers, generating greater conversion efficiency and providing a better customer experience. Show less