Khushbu Sanghi

Experience

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  Srinivas Fine Arts (P) LTD

  Jan 2004 - Jan 2005

  Graphic Designer

  - Illustrated characters, designed layouts and wrote for children activity and story books. - Designed book jackets published for Nightingale books.

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  Senior Designer / Art Director

  Feb 2005 - Mar 2007

  Be positive24

  - Developed brand identity systems across a multitude of platforms. - Conducted consumer research, analyzed data, studied emerging cultural trends and global design practices that increased sales by 25%, market share by 8% and awareness by 60%.- Conceptualized, designed and produced award-winning ad campaigns, brochures, and signages for industrial, fashion, educational and non-profit organizations. - Collaborated with printers, designers and production managers to achieve specified benchmarks for organizations.- Generated creative brainstorms to ensure adherence to overall strategy. - Assisted brand program manager to execute programs within deadlines. Show less

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  Wishbox India

  Mar 2007 - now

  - Provided turnaround leadership within an entrepreneurial environment resulting in an increase of 70% in sales by streamlining processes, and elevating strategic discipline. - Performed quantitative and qualitative researches of marketing data to help increase sales by 20% every quarterly.- Developed brand strategies and messaging to ensure implementation aligned with strategic objectives and client needs.- Designed and created ad campaigns for brands in fashion, food, educational, retail, real-estate, industrial and pharmaceutical industries.- Contributed to new business pitch creative, strategic conception, design and copywriting across all media.- Launched and designed collateral materials for products in beauty and health industry by evaluating new media opportunities, target demographics, geographic area of focus and budget increasing awareness by 30%.- Handled and generated sales for clients on social media platforms to increase their sales, community and fan base by more than 60%. Show less

  • Managing Director

    Apr 2007 - now

  • Managing Director

    Mar 2007 - Apr 2019
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  School of Visual Arts

  Sept 2017 - Jul 2018

  Brand Strategist

  - Performed as a lead strategist for clients, Dan Goods & David Delgado, visual strategists at NASA's Jet Propulsion Laboratory who wanted to brand an upcoming project of theirs, the Museum Of Awe. Built brand strategy, conducted qualitative research, developed brand tools, and brand voice to drive consumer insights and directed creative execution. The final outcome gave the brand its own voice and visual identity to present itself to potential investors helping them guide it's expansion to new audiences and geographies.- Worked with a leading health and wellness brand to reposition their product line for vitamins and help identify the needs of their audiences by conducting qualitative research and a brand audit to uncover consumer insights. Developed creative brand extensions aimed at changing consumer behavior and product perception in this category. Show less

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  NASA Jet Propulsion Laboratory

  Mar 2018 - May 2018

  Brand Strategy Consultant

  - Articulated consumer insights conducted through qualitative research, - Developed brand tools and customer journey for new and enhanced customer experiences that boosted new customers by 35%.- Generated and researched the strategic thinking behind the name, positioning, and brand voice to drive consumer insights.- Directed creative execution, developed the visual identity, and designed the investors deck.

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  School of Visual Arts

  Sept 2018 - Dec 2018

  Teachers Assistant on Staff

  - Producing and promoting Design Matters, an award-winning podcast by design thought leader Debbie Millman.- Facilitating smooth sessions for graduate-level classes, including Anthropology and Branding.- Supporting and streamlining the submission of an assignment, grading, and student feedback.

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  Neuro-Insight

  Nov 2018 - Dec 2018

  Brand Strategy Consultant

  - Strategised and developed a media cycle framework used to analyze brands potential. - Assisted with field work to identify and collect audience data to further understand the working of human brain mapping. - Prepared presentation decks based on the data provided and analyze a strategy best used for targeted media. - Designed and written content for monthly e-mailer promotions of the company reaching to 2000 plus B2B owners across the globe.- Designed, developed, and strategised online website planning for Neuro-Ignite. - Illustrated frameworks to showcase Nplicit data experimentations. Show less

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  The Nucleus Group

  Feb 2019 - Apr 2019

  Freelance Brand Strategist

  - Developing brand tools to articulate the mission, vision, and values for a nutraceutical company in New York.- Creating a content strategy for the distribution of an NGO client's human centred design tool across the world to help understand problems and generating actionable solutions.- Generating a naming architecture tool for the internal team in a real estate company

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  Landor

  Jun 2019 - Dec 2019

  Senior Strategist
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  The Royal Palms

  Jan 2020 - now

  • Director

    Jan 2020 - now

  • Managing Director

    Jan 2020 - now
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  IITM Incubation Cell

  Dec 2023 - now

  Brand Strategy Consultant to startups incubated at IITM Incubation Cell

  I specialize in guiding start-up brands to discover their unique stories and refine their positioning. With expertise in crafting compelling brand narratives, messaging strategies, and clear design guidelines, I ensure consistency across all platforms. My collaborative approach and outside-in perspective guarantee alignment with brand goals and values, leading start-ups towards strategic success.