Anggoro Seto

Experience

• 

  Canada World Youth (Official site) / Jeunesse Canada Monde (Site Officiel)

  Sept 2011 - Mar 2012

  Youth Volunteer

  This program is based on the learning of personal and professional skills that are intended to increase the capacity of young people to participate actively in the development of just, harmonious and sustainable societies

• 

  Nutrifood

  Sept 2012 - Sept 2014

  Managing promotional activities in Jakarta & surrounding area, the strategic actions cover all Nutrifood's brands. Key responsibilities:• Market Area DevelopmentCreating strategic plans to achieve area’s sales growth focusing on promotional activities and managing Nutrifood brand's event and promotional campaign,• Human Resources ManagementDeveloping Human Resources in area, through Sales Person Recruitment and Team Management,• Third Parties NetworkingCollaborate with other parties, Developing Brand Communities, and maintaining business relationship, such as distribution partner, external agency, suppliers, local community, etc Show less

  • Marketing Promotion Executive

    Nov 2012 - Sept 2014

  • Brand Executive

    Sept 2012 - Nov 2012
• 

  Indonesian Trade Promotion Center

  Apr 2016 - Feb 2017

  Market Analyst

  Collecting and Analyzing data and information related to trade between Spain and Indonesia and present it in a form of report and presentation. Key Responsibilities:• Providing business information and market opportunities in host countries and assist Indonesian business community about potential products in overseas market• Undertake the market analysis and improving business intelligence and networking with business communities in host countries• Providing information services of the potential export products to foreign buyers Show less

• 

  Lazada Group

  Sept 2017 - Jul 2018

  Affiliate Marketing Sr. Associate

  Oversee acquisition, optimization and analysis of key affiliate partners’ performance. Key responsibilities:• Take lead of projects to develop the channel by on-boarding new potential affiliates• Establish strong relationships with key affiliate partners as their main contact point• Closely monitor affiliates performance (order, revenue, traffic) on daily basis, make alert & suggestion when needed• Developing high value affiliate leads and optimizing display, link and data feed affiliate offers.• Coordinating with other local teams including Category Managers, Merchandizing and Designers to obtain the right set of products, deals and marketing materials.• Suggest tailored commissions and incentives over the campaigns to ensure maximum growth and performance• Coordinating with the regional Affiliate Marketing team (based in Bangkok) to manage regional ad networks.• Keeping abreast of the latest affiliate marketing strategies and methods, and implementing relevant ideas to continuously improve team performance. Show less

• 

  L'Oréal

  Jul 2018 - Aug 2019

  Digital & Trade Marketing Jr. Manager Kerastase

  Oversee Kerastase online to offline customer recruitment and development of excellent user experience and customer journey on the web- Drive customer acquisition, retention, and growth through digital marketing, and seamless customer experience online to offline, including managing CRM, digital supports and ensuring all processes are effective- Ensures that the brand presence and journey online is consistent with overall brand standards and strategyExecute the local digital marketing strategy to develop Kerastase positioning. Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty.- Roll out the Kerastase digital activity and ensure its consistency with the brand sense of purpose - Develop and manage online brand and product campaigns to raise brand awareness - Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that- Partner and challenge media agency (including on innovative mechanisms)Develop Kerastase image in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on all touch points: campaigns, CRM and services or commerce programs.- Develop an important volume and diversity of content and services in line with the global brand strategy and consumer insights to diffuse real-time brand stories- Create, develop and manage content for brand’s online presence - Manage a promotional and editorial calendarPlan, develop and manage social interactions across Kerastase digital channels to increase brand exposure and strengthen brand image.- In accordance with the Brand’s image, to optimize the use of digital platforms for digital presence, i.e. Facebook, Instagram, Website- In collaboration with Digital Agency, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data Show less

• 

  Grab

  Aug 2019 - May 2021

  Marketing Manager - New Business

  Oversee the marketing strategy and execution in country level for New Business of Grab ID, as part of its mission to become #1 everyday everything superApp, Grab continue innovating by offering different kind of services beyond ride-hailing and food delivery to elevate the quality of live for everyone. Some of the new services offered by Grab that available in Indonesia are online Groceries, movies & events Ticket, Hotels booking, Videos streaming, Home services & e-Healthcare- Drive business growth & customer acquisition through innovative campaign- Collaborating with partners on co-marketing initiatives, and work with external agencies on creative and project planning- Working closely with the Product team, BD and PR to compose the concepts of both online and offlinecampaign activation and strategic partnerships to win the market Show less

• 

  Lummo (formerly BukuKas)

  Sept 2021 - May 2023

  Community Engagement & Program Manager

  Develop, Identify, and analyze the improvement of community programs & projects to create a sustainable engagement & relationship with merchants- Lead & manage the planning & execution of community programs & projects to increase awareness and loyalty towards the Brand- Manage project coordination with relevant internal & external stakeholders for Merchant Growth- Establish relationship, negotiation, secure deal, and maintain partnership with key business & community partners to build our merchant community & engagement activities Show less

• 

  Cactus Communications

  May 2023 - now

  Marketing Manager, Editage (Indonesia)