
Sinem Kules
Intern

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About me
Sales Operations, Analytics & Digitization, Commercial Strategy & Excellence, Sales Incentive Strategy & Enablement, Market, Competitor & Product Research
Education

Hacettepe Üniversitesi
2003 - 20073.8/4 Statistics
Experience

TURKIYE CUMHURIYETI MERKEZ BANKASI A S
Jun 2006 - Jun 2006InternSpecial training and internship on worker remittances.

STM
Jul 2006 - Aug 2006InternAs an intern for 3 months,Prepared a database according to the reporting requirements of Quality department and answered reporting requirements during audit process. Supported HR activities of the company.

Sony
May 2007 - Jun 2011Within Sony eBS Support & Solutions team, responsible for second level application support, where technical expertise is required, on Customer Data Warehouse, Product and Content management tools of Sony,Monitor Oracle Data Integrator (ODI) jobs, in case of failure run root cause analysis, fix the issue no code fix is required, escalate the issue to development team, with root cause analysis, if code fix is needed.Manage 3rd party relations and communication with agencies and service providersBe a part of an on-call rotation supporting after business hours to ensure 7/24 support on Sony websitesProvide technical consultation and training, aiming decrease in number of incidents caused by lack of knowledgeUpdate test scripts following developments and upgrades on Sony websites, run regression tests Show less Within Sony ISE Support & Coordination team, responsible for coordination, follow-up and escalation across all ISE solution teams, Act as a bridge between solution teams and customers to increase customer satisfaction and decrease pressure on development teamsPrepare performance reports, i.e. SLA coverage reports, resolution duration reports, case update frequency reports, of all ISE resolver groups and share with managers in a monthly basis to ensure high quality and on-time support Act as a Duty Manager in case of a major incident to fasten resolution for increased customer satisfactionPrepare ad-hoc reports on availability of Sony web-sites, SLA performance of resolver groups, list of open incidents/requests with agingFollow performance of Sony web-sites through monitoring, i.e. Nagios and Keynote, develop procedures and processes as per performance thresholdBe a part of an on-call rotation supporting after business hours to ensure 7/24 support on Sony websitesBeing an experienced team member, Support operations team on incident resolution and request fulfillmentOrganize training for on-boarding beginners within the team and/or customers who newly started using Sony applicationsRun regression tests and update test scripts with monthly developments released by application teamsTake responsibilities in projects and prepare required documentation i.e. project documents and procedures. Show less Promotion to specialist position, responsible with Tire II application support, where technical expertise is required, on DealerNet, web-based shopping system, integrated with SAP, developed for Sony dealers, Run root cause analysis on JAVA code (web frontend), RFC packages (communication between web and SAP), SAP modules (backend) for incidents escalated by Tier I Solve demanding support inquiriesAssign incidents caused by JAVA code, RFC packages or SAP system to proper resolver groups and follow solution for increased customer satisfactionProvide technical consultation and support to customers, manage user trainings on DealerNet for new joinersAnswer ad-hoc reporting needs on i.e. site availability, site usage statistics of DealerNetPrepare how-to documents for Knowledge Base, system used as a knowledge bank by Tier I for case resolution, to decrease number of cases escalatedOnboard new joiners to the teamRun regression tests and update test scripts with monthly developments released by application teams Show less Started professional career at Sony eBS Support & Solutions team in 2007 as Systems Support Assistant Specialist. Main role of the team was central support and operational services to Sony Europe web applications based on ITIL best practices. Customer base consists of Sony Europe employees who work on various levels to manage sales and marketing activities of Sony on the web,Provide Tier I application support, receive and evaluate e-mails, prioritize, categorize and create cases, fulfill customer request, resolve incidentsProvide support to users by answering technical queries, providing technical reports for decision support, preparing how-to documents on applications’ usageStand as first point of contact for the users with service requests, questions and issuesRun regression test Show less
System Support Specialist
Jul 2010 - Jun 2011System Support Specialist
Aug 2009 - Jul 2010System Support Specialist
Mar 2008 - Aug 2009Assistant System Support Specialist
May 2007 - Mar 2008

Obase
Jul 2011 - Nov 2012Business Intelligence ConsultantWorking as a consultant in various projects,Attend pre-sales activities and represent OBASE Business Intelligence teamAnalyze clients’ reporting requirements, existing reports, and data-source structure. Over these analyses, create most appropriate BI solution using IBM Cognos 10 or MicroStrategyIttifak Holding-Adese, a medium-sized, 145 outlets, and 700 million TL turnover, retail company signed a consultancy agreement with OBASE for end-to-end BI solution; ETL development with IBM Datastage, DWH architecture over IBM Netezza and reporting environment in IBM Cognos 10. The project was divided into 3 phases, ETL, DWH, and BI. The first stages of all phases were analyzed and developed together with responsible people from the IT team of Ittifak Holding as hands-on training. OBASE consultants, supported the team for the rest of the two stages. Tadım, a big-sized, 630 million TL turnover, producer signed a consultancy agreement with OBASE for end-to-end BI solution using IBM Cognos Express. The project was fully analyzed and developed by OBASE consultants. I was responsible for analyzing reporting needs, forming the BI structure, and developing the reports.Turkish Atomic Energy Authority, a governmental institution, signed a consultancy agreement with OBASE for end-to-end BI solution; ETL development with IBM Datastage, DWH architecture over IBM Netezza, and reporting environment in IBM Cognos 10. Following successful project completion, OBASE was requested to provide consultancy for additional reporting needs. For this new agreement, I analyzed existing DWH structure and additional reporting needs, identified new reporting tables to produce, source tables to use in operational DB, and ETL structure to fill reporting tables enriched ER and dimensional models in IBM Cognos 10 with additional tables and prepared web reports.Manage projects through status meetings, weekly reports, identifying risks, and tracking issues Show less

Groupama
Dec 2012 - Mar 2013Business Intelligence SpecialistWorking as an analyst developer focused in DWH and Business Intelligence in IT team,Analyze AS400 tables to compile in DWH and prepare source to target mapping documentsDevelop ETLs using SAS Data Integration Studio and schedule with TLOSDevelop reports and analysis requested by business units using SAS Enterprise Guide, for the sake of re-usability, develop excel reports using SAS MS Add-In and publish over shared serverDevelop web reports using SAS Web Report Studio and dashboards using SAS Dashboard Show less

Ereteam
May 2013 - Sept 2013Senior Business Intelligence ConsultantWorking as a consultant to the DWH team of Akbank, my main responsibility was developing ETL codes with Informatica Power Designer and preparing reporting tables for the project focusing on producing management reports on insurance policy production by Akbank, Aksigorta, and AvivaSa.

Unico Sigorta
Oct 2013 - Jan 2017Senior Datawarehouse and Business Intelligence SpecialistWorking as an analyst developer focused in DWH and Business Intelligence in IT team,Enhance existing ETL codes developed with SAS coding and develop new ones to fulfill extending business requirements• Answer ad-hoc reporting needs by developing reporting tables produced with SAS coding, Qlickview or excel reportsAutomate legal reports by analyzing reporting needs, defining DWH tables and fields to use, calculating KPIs as defined and producing final data with SAS Stored Procedures to be shared with authoritiesSupport claims module integration with Vizyoneks, operational insurance application, transfer claims data from Lotus Notes to Oracle database with Oracle Stored Procedures, change claims data extraction logic in SAS ETL and reporting codes from Lotus Notes tables to operational claims tables in VizyonesksAct as an analyst for IT related tasks of reinsurance activities of the company to ensure IT tasks of reinsurance activities are legally reportable and reinsurance month end closing process is straightforward Show less

Digitallency
Jan 2017 - Jun 2017Senior Datawarehouse Consultant @ Yapı Kredi – Legal ReportingWorking as a consultant to Legal Reporting team of Yapi Kredi, Analyze SAS codes calculating credit risk data; PD, EAD and LGD calculated according to IRB approach in compliance with IFRS9 and Basel II; to detect code parts transformable into Informatica Power Designer jobsDevelop ETLs with Informatica Power Designer to enhance Risk Datamart and to share credit risk data with other datamartsCreate or enhance credit risk reports using SAP Business Objects

HAVI
Jun 2017 - Sept 2021Manage annual planning including sales plan, quota setting, territory design through analysis in partnership with CFO, Regional Sales Leaders and FP&AUnderstand the business and its key challenges, prioritize, align and works with Chief Commercial Officer to develop and implement both short-term and long-term goals, milestones, strategies, processes, procedures and toolsWork with Chief Commercial Officer on functional capability building, training and assessment of commercial workforcePartner with marketing and communications teams for target group management, support them with data tailored as per planned marketing activityOwn commercial analytics, reporting and KPIs supporting Country / Cluster / Region Leads for performance reviews, commercial strategies and techniques developmentProvide insights on pipeline movement and opportunity through commercial analytics to drive business forwardCreate and present ad hoc analysis and reports to Global Leadership Team, identify strategic KPIs, structure best-functioning reporting tools, contribute in forecastingMaintain and develop customer segmentation and targeting for Sales and Marketing, including support to Territory Managers in executing strategies and techniques requirementsSupport commercial budget, strategy and investment planningAct as advisor and support to Territory Managers for CRM and market intelligence (market, customer/prospect, competitor research for insights and trends) incl. segmentation and pricingConduct pricing, portfolio and profitability analysis in cooperation with finance by comparing commercial and operational KPIs to enable top and bottom line growthDevelop and maintain governance of CRM system, SAP C4Hana, and ensure alignment with day-to-day commercial processesDevelop and implement new analytical concepts & tools, market research methodologies to increase share of HAVI in logistics market Show less Develop reporting quality of monthly commercial report over acquisitions, hot potentials, tenders and contracts lost, competitor performance, by replacing manual reporting process with VBA codes calculating KPIs, building up filters, producing excel tables and graphs in initial phase and then migrating excel based solution to Power BIProvide ad-hoc analytical decision support to sales, HR, finance and operations, particularly in the areas of acquisitions, market sizing, resource allocation, investment analysis, route planning to drive improved returns for businessDrive data quality and sales hygiene efforts through continuous training and data monitoring to ensure all activities, contacts, competitors, opportunities are captured in SAP C4Hana. Develop data-sources, key figures, KPIs and reports using SAP C4Hana Business Analytics module to answer new business requirements on timeManage strong relationship and communication between business units and IT teams to channel SAP C4Hana related needs fluently Show less
Senior Manager, Commercial Operations
Aug 2020 - Sept 2021Commercial Excellence Analyst
Jun 2017 - Aug 2020

GE Vernova
Sept 2021 - nowGlobal Incentives Strategy and Enablement LeaderDrive behavioral change of Commercial teams in GE Vernova's Grid Solutions (GS) through impactful, efficient & (self-) service friendly sales incentive compensation (SIC). By closely partnering with senior leaders managing all aspects of SIC plans in Business Lines (BL), including design, analysis, strategic planning, communications, administration, issue resolution & improvement, geared towards business growth and winning and retaining talent within BLProvide strategic direction for SIC as thought leader & subject matter expert to Sales & BL Leadership, HR & Finance in development of SIC plans, processes, pay cycles & administration, to maximize business goals impact and to assure accurate/timely paymentLead simplification of SIC plans and calculationsQuality-manage that SIC system is implemented, communicated, acknowledged, understood; proactively influence & coordinate related activitiesDrive usage of SIC automation incl. flexible reporting/digital dashboards/eSignature & ePayment, in joint collaboration with Commercial Systems/ToolsParticipate in the annual Operating Plan (OP) roll-up & release process to assure efficiency & consistency of individual SIC targetsLiaise with Commercial Analytics to provide critical insight into plan effectiveness & related product/activity metricsSupport senior management with up-to-date reports & analytics, e.g. variance to SIC budget, Orders and Margin, sales performance analysis & impact related metricsOrganize, coordinate, and actively attend SIC Board meetings for critical milestone decisionProvide issue resolution and claims management, also in terms of auditable proceduresDrive administrative consistency, e.g. for pay calculation process, issue resolution & escalation & statements/reportingMaintain strong controllership & governance by working with HR, Legal and Finance to ensure policy compliance Show less
Licenses & Certifications

ITIL
EXIN
Volunteer Experience
Gönüllü
Issued by Toplum Gönüllüleri Vakfı (TOG) on Jan 2004
Associated with Sinem Kules
Languages
- i̇İngilizce
- alAlmanca
- frFransızca
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