
Lucy Aaron
Peripatetic and Performing Arts Teacher

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About me
Global Communications Manager at Mondelēz International - Mondelēz Digital Services
Education

Keele University
2014 - 2017Bachelor’s Degree Business Management and Marketing First Class HonorsFirst year modules: Accounting PrinciplesBusiness Law Financial and Management Accounting Global Business Environment Human Resource Management Management in Context Marketing PrinciplesMarkets and Hierarchies Second year modules: Organisational BehaviourUnderstanding the ConsumerSocial Theory at WorkMarketing in Society Services MarketingDigital and Marketing CommunicationsOperations and Quality Management Marketing… Show more First year modules: Accounting PrinciplesBusiness Law Financial and Management Accounting Global Business Environment Human Resource Management Management in Context Marketing PrinciplesMarkets and Hierarchies Second year modules: Organisational BehaviourUnderstanding the ConsumerSocial Theory at WorkMarketing in Society Services MarketingDigital and Marketing CommunicationsOperations and Quality Management Marketing Research Third year modules: Identity, Culture and OrganisationBusiness Strategy Consuming Cultures Strategic Marketing Management Contemporary Issues in Management Brands and Branding Marketing Insights - Independent Study Project Marketing and Globalisation Show less

Adams' Grammar School
2010 - 2012High School English, Business Studies and Religious Studies A, A*, A
Experience

Burton Borough School
Sept 2012 - Jul 2017Peripatetic and Performing Arts TeacherBurton Borough School is dedicated to music and performing arts, with many of the school ensembles winning awards at both a national and international level. As a self-employed singing teacher, I coached one-to-one and group performing arts and singing lessons. As part of the lessons, we prepared for LCM musical theatre and Rockschool pop exams, as well as a host of concerts throughout the school year. I was responsible for a close-harmony choir of 25 singers, aged between 11 and 16, where I arranged the music and musically directed performances at venues up and down the country, as well as assisting the performing arts team with a yearly full-scale production. Show less

The Hub Youth Centre
Mar 2013 - Jul 2014Senior Youth WorkerIn this role, I trained and qualified as a Youth Leader with Telford and Wrekin Council. In 2012, we launched a youth club programme in Newport, Shropshire, where young people had been without a provision for almost ten years. This involved securing a building and appropriate funding, organising a launch night, marketing to local schools and planning and running weekly sessions for young people. In the role, I managed a team of both paid staff and volunteers, as well as having responsibility for the day-to-day finances of the club and liaising with contractors. Show less

NATHAN ROSE MUSIC TUITION LIMITED
Mar 2014 - Sept 2014Peripatetic TeacherAt this independent school for music tuition, my responsibilities included vocal coaching and training for young people and adults wishing to sing for fun, sit exams or prepare for auditions. The lessons offer a wide range of vocal training, including music theatre vocals, pop vocals, opera, and classical. Working with students between 8 and 55 added put me to the test and encouraged me to develop my own skills.

The Arts Centre Telford
Sept 2015 - Dec 2017Peripatetic Teacher and Choirs AssociateAs a self-employed singing teacher, I coached one-to-one performing arts lessons, working with young voices, beginner singers, adults and experienced performers in preparation for LCM exams, stage school audiences and performances. As a company, we strived to put on eight shows a year and regularly brought hundreds of students together, from primary schools across Shropshire, to perform in a 'Big Sing' concert at a local theatre. As the Choirs Associate, I worked with junior and senior groups in preparation for concerts and competitions. Show less

Marston's PLC
Jul 2017 - Aug 2021A leading FTSE 250 pub business with a turnover of £1,140 million, Marston’s has 13,000 employees and a diverse estate of 1,400 pubs, bars, hotels, breweries, depots, and offices across the UK. My responsibilities included:Supporting the Head of Communications to bring the communication strategy to life, ensuring employees feel connected to the business strategy and have the information they need to do their job. Managing, measuring and evolving print and digital internal communication channels including Yammer, the intranet (SharePoint), group-wide emails (Poppulo), digital newsletters, printed newspapers, text messages, manager scripts and briefing toolkits. Supporting with the development and launch of a new PLC brand vision and strategy to futureproof the business, ensuring employees, guests and investors know who we are and what we stand for. Writing high-quality copy for external channels including Facebook, Instagram, Twitter, LinkedIn, websites, customer emails and press and trade media to enhance external reputation. Communication business partner for HR, Training, Estates & Sustainability and Beer Company (1,000 employees across six breweries, nine depots and two offices), acting as the trusted advisor and sharing communication best practice to ensure consistency in messaging and tone of voice. Managing the internal communication calendar and creating engaging content to bring people’s stories to life. Leading on a variety of engagement campaigns and projects including waste and energy reduction, inclusion, sustainability, health & safety and charity partnerships. Planning, producing and launching virtual events during the Covid-19 pandemic, to increase leadership visibility, share important information and bring people together. Managing a range of freelance and agency contacts, including copywriting, design, PR and video production. Show less A roving reporter, out and about in the business, spotting and seizing stories and opportunitiesReporting on branded events with major beer brands like Estrella Damm, Hobgoblin and Youngs Staying on top of emerging digital and social media trendsShooting and editing video (self-taught)Piloting a new internal social networking platform (Workplace by Facebook)Designing social media and digital assets using Adobe and Cava design softwareBeing the first point of contact for all communication queries, managing the central mailbox Show less
Communications Manager
Apr 2020 - Aug 2021Communications Content Creator, Group People Communications
Jul 2017 - Apr 2020

Nest - National Employment Savings Trust
Sept 2021 - Feb 2023Internal Communications ManagerFixed-term contract role. Nest has 350 employees and delivers a workplace pensions scheme for 11 million members. My responsibilities included:Supporting the Head of Communications to develop the communications strategy and annual plan, and bring it to life, ensuring employees feel connected to the business strategy and have the information they need to do their job. Delivering effective communications during a period of change as Nest transitions to a new pension scheme administrator. Writing, editing, and publishing engaging internal communications, including campaigns, news articles, emails, case studies, manager briefing toolkits, interviews, video and audio content, newsletters, and printed posters. Managing, measuring, and evolving the primary communications channel, a SharePoint intranet, to drive usage. Supporting the senior leadership team with internal and external communications, including a weekly CEO blog, LinkedIn posts, articles, and emails to align employees with the culture, values, and strategic goals of the business. Diversity, equity, and inclusion (DEI) communications lead, supporting six employee networks and creating innovative and engaging content to embed inclusivity and maintain momentum for positive change. Communications business partner for People & Development (HR), IT and digital, and Data, Analytics and Customer Insight, acting as the trusted advisor and sharing communication best practice to ensure consistency. Resident intranet expert, identifying and implementing areas for improvement and managing the relationship with the platform providers (Microsoft and Content & Cloud). Supporting a calendar of virtual, hybrid and in-person events, including an annual staff conference, regular town halls, social events, and bi-weekly senior leadership stand-ups to increase visibility, share information and bring people together. Show less

Mondelēz International
Feb 2023 - nowGlobal Communications ManagerMondelēz International is one of the world's largest snacks companies, with over 90,000 employees, empowering people to snack right in over 150 countries. With iconic global and local brands such as Cadbury, Oreo, belVita, Lu biscuits, Milka, Toblerone chocolate, Ritz crackers, Sour Patch Kids candy, Bassetts sweets and Trident Gum, we offer the right snack, for the right moment, made the right way.Cadbury ‘Yours for 200 Years’ employee engagement project lead - October 2023 to December 2024 In 2024, Cadbury celebrated an incredible 200 year anniversary. It's 200 years since John Cadbury opened his first store on Bull Street selling drinking chocolate. Cadbury quickly grew and the Cadbury brothers opened their 'Factory in a Garden' in Bournville on the outskirts of Birmingham. Cadbury is the nation's most loved chocolate and throughout 2024 reflected on the special moments shared with customers and colleagues. Global Communications Manager (MDLZ Digital Services) - February 2023 to date In the MDS Communications team, we deliver strategic messaging and campaign guidance and support to help stakeholders effectively share business updates and key organizational information in service of the MDS priorities, enterprise digital strategy, and Vision 2030. This includes internal employee communications to audiences such as MDS teams, groups of employees and MDS contractors, as well as external stakeholders (e.g., those in the broader Mondelēz enterprise and beyond).Our communications priorities drive greater impact and we’re constantly evolving messaging and communications activities to promote empowerment, focus and connection. Show less
Licenses & Certifications

ALCM (Diploma of Associate London College of Music)
Volunteer Experience
Trustee (Secretary)
Issued by Schools Arts Trust (Telford and Wrekin) on Sept 2018
Associated with Lucy AaronCommittee Member
Issued by FutureNet (IoIC) on Aug 2018
Associated with Lucy Aaron
Languages
- enEnglish
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