Kevin Pacheco

Experience

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  Astral Media Inc.

  May 2010 - Sept 2010

  Promotional Team & Events Assistant

  •Generated buzz for Astral Media and its partners in major city spots by organizing and coordinating public events•Contributed to the increase of sales for brands such as Nissan Canada, Eska Water, and Hype Energy Drinks by marketing new products to the public

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  L'Oréal

  May 2011 - Feb 2013

  Brands: Lancôme, Yves Saint Laurent Beauté, Giorgio Armani Beauty, Biotherm, shu uemura Beauty, Designer Fragrances and L'Oréal Paris. •Achieved PR objectives by implementing communication strategies including media relations, press release writing, event production, coverage monitoring and liaising with L’Oréal International & PR agencies•Developed and implemented online strategies that contributed to a high social media reach of many product launches•Executed events including the 2012 TIFF sponsorship, securing a reach of 175K+ consumers•Acquired press opportunities by developing strong and long lasting relationships with media• Reintroduced the Biotherm brand to USA media by leading a creative PR strategy Show less

  • Assistant Public Relations Manager, Luxury & Consumer Product Divisions

    May 2011 - Feb 2013

  • Public Relations Trainee, Lancôme

    May 2011 - Aug 2011
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  Faulhaber Communications

  Mar 2014 - Sept 2016

  Brands: Dermalogica, THE FACE SHOP, belif, Breitling Watches, Ted Baker London, THOMAS SABO, BACARDI, River City 3 Condos, Artist Project, EQ3 Furniture, Interior Design Show, etc•Responsible for the agency’s largest lifestyle brands on all communication levels • Acted as Brand Communications Manager overseeing PR, social media, influencer relations, media buying, sponsorships, consumer activations and more • Successfully launched international brands into the Canadian market • Implemented cross-country experiential direct-to-consumer campaigns•Executed international/national press junkets, events and desksides in Canada, USA, Korea•Grew agency’s influencer program of bloggers, makeup artists, celebrities, artists and more•Managed budgets, daily, monthly and annual reports, inventory, post-mortems•Ensured client KPIs were met, achieving an average 15% monthly increase in coverage •Acted as Agency’s Quebec Specialist managing media relations in the market for 20+ clients•Provided strategic media training to clients and managed client TV appearances•Provided support and Marketing/PR idea generation for new and existing business•Was responsible for assigning, proofreading and finalizing all projects and documents•Provided on-boarding and training to junior and senior teams Show less

  • Senior Account Executive, Marketing and Public Relations

    Apr 2016 - Sept 2016

  • Account Executive

    Aug 2015 - Apr 2016

  • Account Coordinator

    Mar 2014 - Jul 2015
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  CHANEL

  Sept 2016 - Aug 2018

  Public Relations Manager

  •Developed and led the PR strategy for the Fragrance & Beauty division with dotted line to Fashion, Celebrity, Corporate divisions•Integrated 360° storytelling and press negotiations to ensure visibility across all media platforms for all major launches•For the first time, set brand KPIs and goals for all divisions by creating internal reporting and coverage monitoring systems•Created and managed the first Influencer program, implemented guidelines and executed social listening for all divisions•Presented monthly/annual PR activity reports to President and company-wide via internal updates and National Sales Meetings•Contributed to global brand strategy by providing counsel and idea generation to CHANEL Global PR teams and management •Maintained CHANEL image by assessing all media opportunities, attending global meetings, and analyzing brand equity •Managed and media trained National Makeup Artist to establish CHANEL as a trusted source of beauty expertise in the media•Worked in tandem with Marketing, Media, Sales, Merchandising and retailers to ensure a seamless integration•Prepared and disseminated internal communications and announcements Show less

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  L'Oréal

  Aug 2018 - Jul 2021

  Reporting to the General Manager, develop and supervise the execution of national PR & Social Media strategy for 10 Designer brands and fragrances including Giorgio Armani, Yves Saint Laurent, Valentino, Atelier Cologne, Maison Margiela, Viktor & Rolf, Azzaro, Mugler, Ralph Lauren and Prada.• Set ROI-driven KPIs for all brands, delivering maximum awareness and consideration for new and iconic products• Manage all project timelines and responsible for total PR budget across all brands• Develop brand-specific influencer tribes and positioning to build image, desirability and reputation locally • Led digital acceleration via content creation, product review generation, live shopping events and newsletter development • Management of the PR and Social Media team ensuring their development, training and up skilling • Integration and management of external PR, Social Media and Influencer agencies• Support General Manager on corporate topics, identify issues and anticipate crisis communications Show less •Management of all press/influencer relations, earned/paid influencer campaigns, events and sponsorships •Launched YSL LIBRE fragrance, achieving 33.3M earned media impressions, #1 position on social media, generated 400+ product reviews•Supported digital acceleration by developing content, generating product reviews and newsletter development •Worked in tandem with Marketing, Ecommerce, Sales and retailers (Sephora, Shoppers Drug Mart, Holt Renfrew, Hudson’s Bay) •Coordination of international events, spokespeople and ambassadors Show less • Oversee communication strategy for the world’s no.1 beauty brand via public relations, social media and content creation• Responsible for developing brand image and visibility while reinforcing locally the reputation of L’Oréal Paris in Canada• Build 360° communication strategy for all major campaigns, product launches, events, sponsorships and philanthropic causes• Utilize relations with press, bloggers, influencers, key opinion leaders and industry partners to secure positive press coverage• Grow brand’s following and conversations online by managing local social media accounts and social media strategy• Drive SEO ranking by leading creation of local content via photoshoots, blog development and social listening• Manage and oversee the success of partner agencies including: PR, Social Media, Influencer and Content agencies• Maximize opportunity and drive traffic to retailor partners by working strategically with Marketing, Sales and Digital teams• Implement new reporting and monitoring systems to accurately reflect current media landscape• Lead major press opportunities featuring local and international spokespersons and ambassadors Show less

  • Head of Communications Yves Saint Laurent, Giorgio Armani, Valentino, Prada, Designer Fragrances

    Jul 2020 - Jul 2021

  • Integrated Communications Manager - Yves Saint Laurent, Giorgio Armani, Valentino

    Aug 2019 - Jul 2020

  • Integrated Communications Manager - L'Oréal Paris

    Aug 2018 - Jul 2019
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  Faulhaber

  Aug 2021 - Jun 2024

  Director

  Faulhaber is an award-winning PR and digital marketing agency specializing in lifestyle brands. In my role as Director, I led North American PR and marketing strategy for client accounts while also leading Quebec market strategy across all agency clients. Managing clients in Tourism, Tech, Design, Fashion, Parenting and Food and Beverage industriesClients include: Tourism Australia, Tourism Los Angeles, Tourism Dominican Republic, Ace Hotel, Audi, Caesarstone, Ashley Madison, Moose Toys, Interior Design Show, Ligne Roset, Bed Bath & Beyond, buybuy Baby, Maison Corbeil, MUST, Thermador, Gaggenau, and more. Show less

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  Sundae Creative Agency

  Jun 2024 - now

  Director

  Sundae Creative is a public relations and influencer marketing agency that dreams up, creates and executes innovative communication strategies that maximize a brand’s awareness to its highest potential. By disrupting the confinements of traditional PR, Sundae Creative has a modern perspective of what’s expected from an agency partner, providing brands they believe in with a tailored approach that fuels the imagination. From media relations, event planning to influencer marketing initiatives, the agency brings to life turn-key solutions that ignite interest on the most relevant platforms serving a client roster across North America.Clients: Amazon Prime Video, ALDO Group, Miele, Ritz Carlton, L’Oréal Group, Group Dynamite, Roots, Bath & Body Works, Parfum Cirque du Soleil, Essence Cosmetics, etc Show less