Pol Fabbri

Experience

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  Cía. Industrial Cervecera S.A.

  Feb 2003 - Jul 2006

  Semi Snr. Treasury Analyst
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  Accenture

  Jul 2006 - May 2009

  Customer Financial Manager Snr. Analyst - CFM
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  Johnson & Johnson - MD&D

  May 2009 - Oct 2015

  - Lead a consistent Regional Digital plan involving local implementation strategy for the Diabetes Care franchise (LatAm), including franchise’s and Customer Relationship Management (CRM) Program’s web page, Search Engine Optimization, Social Media Optimization. - Demand Generation (Loyalty Program), leading the execution of current innovative engagement and advocacy programs to drive consumption and usage frequency among users in retail channels. - Leading excellence in execution of programs by designing and tracking the key performance indicators’ dashboard. - Support trade marketing team on execution and correct application of retail activities. - Support New Product Launch execution (LatAm). - Lead Customer Care team and patient interactions, 1 to 1 campaigns and Complaint Handling Center. Mostrar menos - Develop & execute marketing plans in conjunction with the extended local teams and cross-functional partners, ensuring all customer segments are represented in brand strategies. - Execute Digital Strategy integration and main Direct To Consumer activities for LatAm. - Work closely with multi functional areas of Customer Care, Marketing, Sales, IT, Trademark and Compliance, to create partnerships and ensuring synergies between products, brand and communication with the patient / consumer. Mostrar menos

  • Regional Patient Marketing Manager - Latin America.

    Mar 2014 - Oct 2015

  • Regional Marketing Manager Associate - Latin America.

    May 2012 - Mar 2014

  • Regional Marketing Analyst

    Jan 2011 - May 2012

  • Snr. Trade Marketing Analyst - STS Channel.

    May 2009 - Jan 2011
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  Brootal Comunicación

  Oct 2015 - Nov 2019

  Managing & Planning Director - Partner

  General management, planning high value projects, leading creative teams and overseeing the development of cross culture initiatives for brands, based on digital and mobile first thinking. Building a consistent business strategy and planning tactical execution for global & local brands.

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  Ministerio de Producción y Trabajo de la Nación

  Sept 2019 - Jan 2021

  Consultor en Marketing Digital - Programa Experto PyME

  Asesor de estrategia digital, transformación digital y campañas efectivas de comunicación con foco en Data-Driven Creativity. Consultor del programa Experto PyME. El programa cubre parcialmente los honorarios de los expertos y el monto depende del tamaño de la PyME: Micro: 90%, Pequeña: 80%, Mediana tramo I: 55%, Mediana tramo II: 35%

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  Creaint.

  Nov 2019 - now

  Fundador & Gerente General
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  !PAF Collective

  Nov 2019 - now

  Fundador
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  Puppeteer Productions

  May 2021 - Jan 2023

  Chief Marketing Officer

  En asociación con !PAF Collective Digital Agency, mi función es trabajar en estrecha colaboración con nuestro equipo de expertos para garantizar la eficiencia digital en cada lanzamiento de película y contenido multimedia. Somos un multiverso en el mundo del entretenimiento. ¡Tenemos en nuestras manos cada pieza de las cosas más populares de la actualidad, juegos y contenido digital! Puppeteer trata de interpretar y combinar elementos para crear un mundo de contenido multipropósito que llegará tanto a los espectadores de la plataforma como a los usuarios de dispositivos móviles. Mostrar menos