
Karim Hafez
Executive Partner

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About me
Senior Key Account Manager at GoodSeal Packaging Company
Education

Cairo University
-Bachelor of Business Administration - BBA Business
Experience

Development Projects Co. DPCO
Dec 1997 - Jun 2004Executive Partner• Manage production operation, planning and forecast.• Responsible of establishing the organization business plan in association with the EU Private Sector Developing Program (PSDP) and launched in Cardiff, England.• Lead the company to deal with 85% of the automotive car manufacturers (GME, Daewoo, Nasco, Peugeot, Jeep, Mercedes Benz, BMW) and to be uniquely selected by VW international in Volksburg, Germany to export to 4 countries in EU.• Audit on all company’s departments to assure that ISO 9001 & QS 9000 is perfectly implemented under TUV certification umbrella.• Monitor the needed products and services at all phases to assure meeting the lead time of delivery.• Develop the business strategic planning (mainly in marketing related issues).• Review weekly, monthly reports capturing activities and recommendations. Show less

Al Ahram Beverages Company
Aug 2004 - Aug 2006Buyer• Develop POSM matrix for the whole company’s portfolio (over 25 brands)• Responsible of sourcing marketing agencies to provide the company with its marketing campaigns and research.• Perform technical presentation, demonstrations, and provide answers for technical inquiries regarding specific applications of new POSM.• Coordinate with event and sponsorship managers to create innovative and creative advertising ideas to meet the company’s marketing objectives.• Responsible of sourcing and organizing events such as Heineken Thirst music parties, Fayrouz beach activities and Heineken UEFA Football events and many more. Show less

HEINEKEN Beverages
Aug 2006 - Dec 2007Lead Buyer• Lead a team of buyers that are responsible for supplying the company with POSM, General, constructive materials, IT related items, communication and general services.• Track of procurement department budget.• Implement purchase-to-pay system to assure optimum usage of the company’s resources and inventory stock level.• Apply Just In Time (JIT) deliveries.• Achieve the 4 main targets (highest quality, lowest relative price, suitable payment term, convenient time of delivery).• Develop a wide supplier data base to cover company’s needs.• Constantly developing long-term contracts with local and foreign suppliers nondisclosure agreements (NDA). Show less

Philip Morris International
Mar 2008 - Aug 2009Senior Procurement Executive• Develop the standard procedures of the procurement unit along with its interdepartmental relation.• Achieve the production of several marketing and trade marketing activities and events.• Develop and maintain a strong credible base of local and international suppliers.• Implement Min\Max stock control system for all company’s Point of Sales Materials (POSM) to always ensure availability.• Apply advanced cost reduction techniques to assure budget efficiency.• Achieve the 4 main procurement objectives (highest quality, lowest relative price, suitable payment term, convenient time of delivery).• Sign long-term contracts with local and foreign suppliers (confidentiality and intellectual property rights agreements) on a regular basis. Show less

Etisalat Egypt
Sept 2009 - Sept 2021• Handle High Education Sector to provide Global System for Mobile communication (GSM), Information and Communication Technology (ICT) and Internet Service Provider (ISP) product ranges.• Lead Sales Force to achieve sales plan in accordance with set KPIs and target figures.• Provide top management with market pulse and competition moves to act accordingly.• Develop related business plans, Memorandum of Understanding (MOU) and protocols to be signed with key clients in the Education Sector. Show less • Handle existing customer base by providing high quality telecom services within clear agreed upon Service Level Agreement (SLA).• Solve customer problems to maintain Etisalat image and achieve customer satisfaction.• Ensure that monthly sales target is met to optimize company’s profitability.• Participated in developing Sales Force Automation (SFA) system on Siebel in association with different technical stakeholders.• Selected by top management to develop different sales related processes in coordination with process and quality assurance teams.• Handle announced tenders from the Request for Information (RFI) stage throughout the envelope opening stage passing by Request for Quotation (RFQ), technical and financial offering.• Responsible to receive monthly target to be distributed among different GOV team members. Show less
Sales Manager
Jan 2018 - Sept 2021Senior Sales Supervisor
Jan 2013 - Jan 2018Senior Sales Executive
Sept 2009 - Jun 2013

KAHRABA
Oct 2021 - Nov 2022Head of Sales Marketing• Apply market studies including on-ground field surveys to stand on the actual quantitative and qualitative market share.• Develop the regional market segmentation to identify the most appropriate market position, therefore assure the desired wide quick expansion. • Prepare marketing strategies by identifying the most emerging regions to be served, set pricing policies in accordance with Ministry of Electricity regulations and assure optimum usage of company’s resources.• Prepare and execute yearly sales budget with monthly and quarterly close monitoring to apply corrective actions towards deviations and preventive actions to avoid deviations in the future.• Assure providing sales force and marketing team with the needed training and product awareness sessions to maintain the company’s leadership in the industry. Show less

GoodSeal Packaging Company
Dec 2022 - nowSenior Key Account Manager• Responsible of the export activity of the company’s Aseptic/Non-aseptic packaging to the EU, Africa, Turkey, Stan countries and Far East. • Applying market research/studies on the assigned regions to determine the market size, needs, potentiality and segmentation.• Identifying the most relevant international exhibitions in accordance with the company’s market position.• Recommending, shortlisting, selecting, organizing, executing, and attending those exhibitions to establish strong long-term relationships with key prospects, therefore achieve company’s sales budget.• Setting SMART yearly sales budget – Specific, Measurable, Achievable, Realistic and Time framed.• Leading the local market to follow the international trend and changing the packaging concept by replacing jerricans with bag-in-box (BiB), for more sustainability and less CO2 emission.• Preparing forecast report to be communicated to procurement for securing materials and to operation for production planning.• Providing top management with market pulse and competition moves to act accordingly.• Preparing weekly, monthly, quarterly and yearly reports to support top management taking the right decisions in terms of product development and pricing. Show less
Licenses & Certifications

I Lead
KNOLSKAPEDec 2019
Total Quality Management & European Standards
TÜV Rheinland GroupJun 2000
Effective Supervisory Skills
Impact Learning and DevelopmentOct 2019
Heineken Beer Communication Training
HEINEKEN BeveragesOct 2005.webp)
Sales Crash Diploma
German-Arab Chamber of Industry and Commerce (AHK Egypt)Jun 2023
Presentation Skills
RITIJun 1999
WOW Customer Experience Program
Mirqah - School of ManagementApr 2010
Strategic Selling
AmCham EgyptJul 2022
Export to West European Markets
CBI - Centre for the Promotion of Imports from developing countriesJun 2002
Situational Leadership
Impact Learning and DevelopmentDec 2019
Honors & Awards
- Awarded to Karim HafezEnterprise Sales Winner Etisalat Egypt Jan 2013 A recognizable performance in the B2B and Data Solution 2012 project at Etisalat Egypt.
Languages
- arArabic
- enEnglish
- frFrench
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