Gianni Falconer

Experience

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  Kesem

  Aug 2020 - Dec 2020

  Operations Committee Member
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  Chi Omega — Rho Alpha Chapter

  Oct 2020 - Dec 2023

  • Led a committee of 9 – implemented project calendars, managed group communication, delegated tasks, tracked purchases and monitored member participation.• Collaborated with Chairmen of Marketing, Philanthropy, Sisterhood, and Social Cabinets to design cohesive graphics for event merchandise/branding and banners; utilized meetings to discuss events, calendars, content, banner designs, etc.• Designed and hand-painted 32 banners to display outside of our chapter house for all Marketing and Social events using Adobe Creative Suite, Canva, and Procreate. Show less

  • Chairman of the Banner Committee (and Marketing Committee Member)

    Jan 2023 - Dec 2023

  • Bid Day Team Member

    Jul 2023 - Aug 2023

  • Creative Director of Diversity, Equity and Inclusion Committee

    Jan 2022 - Dec 2022

  • Homecoming Sub-Liaison - Skit Competition (Props and Flats)

    May 2022 - Oct 2022

  • Recruitment Team Member - Internal

    Mar 2022 - Aug 2022

  • Banner Committee Member

    Jan 2021 - Jan 2022

  • Bid Day Planning Committee Member

    Oct 2020 - Jan 2022
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  United Cerebral Palsy

  Feb 2022 - Aug 2023

  Teacher Assistant

  Seasonal, Collegiate PositionJanuary - May 2022; May - August 2023

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  Heartstrings Publishing Company

  May 2024 - Aug 2024

  Email & Marketing Specialist (Internship)

  • Facilitated weekly external communication with subscriber list of ~300 readers by employing copywriting expertise to draft, edit, and distribute emails using MailChimp; managed subscriber records.• Audited all existing email campaigns by examining specific analytics (reads, link clicks, content downloads, etc.); implemented changes into further campaigns based off audit results.• Coordinated and managed promotional activities and book swaps with fellow authors; distributed Advanced Reader Copies (ARCs) of the latest novel prior to its release using Book Funnel.• Provided guidance to author on the effective use of social media platforms like Facebook and Instagram, and efficiency platforms like Book Funnel and MailChimp, among other tools. Show less

• 

  Broadway Brewery + Terra Bella Farm

  May 2024 - Jul 2024

  Art Director, Photographer, Content Creator (Senior Project)

  • Developed content plan for a campaign aiming to increase client awareness of Brewery and Farm’s partnership. • Utilized DSLR camera to capture high-quality content of Terra Bella Farm’s crops, structures, and land.• Employed Adobe Photoshop, Adobe InDesign, and Canva to edit raw images and design unique and engaging content for Instagram stories, promotional websites, and print materials.

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  Studio Twenty Social, LLC

  Jan 2025 - now

  Managed all day-to-day business operations to ensure company stability and a seamless client experience, including lead generation, invoicing, branding, merchandise design, client communication, etc.Collaborated with clients to create tailored service packages for Social Media Strategy and Management: auditing social media accounts, developing custom strategies for each client campaign, and overseeing all content planning, scripting, editing, posting, and community engagement across all platforms; Directed all additional services including Brand and Identity Design, Custom Creative Campaigns, and more.Developed and executed all internal marketing campaigns for Studio Twenty Social, LLC., strategically increasing brand awareness and engagement, and growing the company’s online presence through targeted content and innovative, modern strategies across TikTok, Instagram, YouTube, X/Twitter, Pinterest and LinkedIn.Built and maintained professional relationships with other industry professionals, vendors, influencers, collaborators, and more to expand professional network, enhance company offerings, increase brand visibility, create new growth opportunities for Studio Twenty Social, and to become an active, recognized participant in the professional and local communities. Show less Built a cohesive brand identity, strategically developing all visual assets, brand vision and brand voice to establish a strong, personalized brand presence, while differentiating from other companies in a competitive market.Developed a comprehensive business plan, including creating service offerings and setting pricing structures, outlining scalable growth plans, organizing financing and all financial planning and budgeting, creating resource documents, etc., to ensure long term profitability and company growth.Designed strategic marketing campaigns across multiple platforms, including TikTok, Instagram, YouTube, X/Twitter, Pinterest and LinkedIn, increasing brand awareness, fostering audience engagement, and helping maintain steady lead generation with measurable results. Designed and implemented all systems and processes to streamline operations, improve efficiency, and ensure consistency across all client projects, enabling scalable growth while maintaining a high level of quality. Show less

  • Founder, Creative Director, Head of Marketing, Head of Client Campaigns

    Apr 2025 - now

  • Founder, Head of Business Development

    Jan 2025 - Apr 2025