Dani Lipkin

Experience

• 

  New Balance

  May 2011 - Jul 2012

  Sales Associate (Fit Specialist)
• 

  Adidas

  May 2015 - Aug 2024

  - Defined and implemented the overall retail visual merchandising strategy for 33 retail stores and 12 branded spaces in select Sport Chek locations across the country.- Partnered with Senior Leadership to align visual merchandising strategies with the evolving needs of the business; collaborated with global & US counterparts to tailor Visual Merchandising tools to the needs of the Canadian market.- Lead the space planning and visual merchandising strategy for 20 new store openings, introducing four new global concepts to the North American market: “Brand Halo” (Toronto Eaton Center, ON – Nov ‘22), “The Collection” (The Well, ON – Sept ‘23) “Terrex” (Kitsilano, BC- Jan ‘23), “Home of Sport” (Robson, BC – Oct ‘24).- Collaborated with the Buying, Store Development, Operations and Brand Communications teams to establish a visual merchandising framework that made store openings across the country more efficient and repeatable.- Co-managed an annual Retail Marketing Working Budget of $2-3 million allocating funds to marketing campaigns, new store opening activations, and visual merchandising projects; created budget trackers to monitor spend and ensure timely payments to vendors.- Managed the Retail Marketing Calendar across eight seasons; led the planning & execution of 50+ product campaigns, driving up to 100% in Sell-Through targets.- Partnered with cross-functional teams to develop a comprehensive go-to-market strategy with clearly defined milestones.Integrated Visual Merchandising into the pre-season planning process by influencing range builds and open-to-buy opportunities. Show less

  • Visual Merchandising Manager

    Apr 2020 - Aug 2024

  • Brand Experience Specialist

    Apr 2018 - Apr 2020

  • Team Lead (Retail)

    May 2015 - Jun 2018
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  Sleep Country Canada

  Sept 2024 - now

  Manager, Store Design & Projects