
Kelly O'Brien
Operations Manager

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About me
VP of Sales, Albertsons Companies Team | C.A. Fortune
Education

Texas Culinary Academy
2005 - 2006Associate of Science degree Culinary Arts
Minneapolis Community and Technical College
1998 - 2000Business/Commerce, General
Experience

Starbucks
Jul 2006 - Apr 2013Operations ManagerIn this role I have successfully led a team of 18-26 employees to create and maintain the “Starbucks Experience” for customers and partners. Majority of time is spent supervising and directing workforce, making staffing decisions (i.e., hiring, training, discipline, goal setting, promotion, scheduling) ensuring customer satisfaction and product quality and managing store’s financial performance as well as managing safety and security within the store, and maintaining overall operation of the store (cleanliness, facility, food safety.) Prepare and serve all recipes to standard specs or specialize to customer request, perform at high level of knowledge and speed.During 2007 “Brew Sale” led team to place 2nd place in company wide sales eventIncreased whole bean coffee sales 26% over target in FY09 beat target by 30% in FY10. Increased customer transactions 17% over target in FY09 and 18% over target in FY10. Beat FY10 sales target by 22% by improving speed of service and setting and implementing team goals. Show less

Retail Services Inc
Apr 2013 - Aug 2016Business Development Manager - Specialty FoodSpecialty Food Business Development Manager for Retail Brokerage servicing 22 states (Midwest, Gulf Coast, Texas and Oklahoma). Manage 60+ Specialty Food Manufacturers with a focus on bringing new products to the independent market.Act as liaison between Retailer, Warehouse and Vendor to create streamlined and successful promotional programs, develop distribution and evaluate and present retail opportunities. Speak fluently about daily business: PO’s, new item approval, promotional spends, invoices, commissions, etc.Forecast sales based on available promotion programs and market conditions. Track trends in the Specialty Food industry; communicate trends to Retailers in a clear and concise manner. Evaluate sku distribution and create programs to grow sales for each manufacturer.Programs include Retailer specific scans, TPR’s, tradeshow participation, POG review Track and manage product placement within retail groups: continually seeking ways to promote and gain distribution. Create promotional strategies to target trends and create customer enthusiasm around key products. (Ads, demos)Implement successful promotional tools. Insure programs are executed at a retail level: including Holiday Guide (design, create and execute programs) Build and maintain Retailer relationships via tradeshows, HQ calls and frequent communicationCall on Valu Merchandisers Company and HyVee/LomarAttend Tradeshows - scout for new potential business, support existing businessDevelop tools for Sales Team.>January 2016 revised reporting system to a web based program utilizing google>Trained sales team and prepared them for roll outManage all reporting and data as submitted by sales team.Oversee monthly project packet: new items, sales opportunities, surveysSupport field team with in-store merchandising when required Created RSI website: Copy writer and creative lead Show less

Impact Group
Aug 2016 - Jul 2021Manage extensive client portfolio for Albertsons Intermountain and Albertsons LLCo Corporate Clients: Confection, GM/HBC and Seasonalo Division Clients: Grocery, Frozen, DairyBuild and execute promotional plans for clients o Monthly planning meetings with Albertson’s IMW team o Demandtec managementAnalyze market data; utilize data to create successful promotional plans Develop key account relationships with Division ASM’s and Corporate NSM’sAttract new business through proven market resultsAttend trade shows and customer events as needed (NFRA, EXPO, Fancy Food)Sell new items and present all vendor programs to Sales ManagersAchieve sales goals as set by clientsBuild annual P&L and promotional plans for each clientInvoice, order and PO management with administrative team supportNFRA: 2018, 2019 Silver Penguin award Show less
Senior Client Manager | Intermountain Team Lead
Jul 2018 - Jul 2021Client Manager Co-Sales
Aug 2016 - Jul 2018

C.A. Fortune
Jul 2021 - nowVP Sales, Albertsons Companies, C.A. Fortune
Mar 2022 - nowSenior Director of Sales Albertsons/Safeway
Jul 2021 - Mar 2022
Licenses & Certifications

Situational Leadership

FIEP
USC Marshall School of BusinessSept 2024
Honors & Awards
- Awarded to Kelly O'BrienNFRA - March Frozen Food Month NFRA Jul 2020 Partnered with Albertson’s IM and achieved Gold Penguin award for In-Store Display & Overall Marketing Campaign
Volunteer Experience
Assistant
Issued by KHEL Charities on Aug 1999
Associated with Kelly O'BrienFundraiser
Issued by Gilda's Club Minneapolis on Jul 2000
Associated with Kelly O'Brien
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