Alexandra Josephina

Experience

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  GROOVY GROUP INDONESIA

  Jan 2011 - Jun 2015

  Account Manager

  During my high school and university years, I worked as an Event Account Manager, focusing on organizing and managing social events including birthday parties, sweet 17th, prom nights, anniversaries, and kids’ birthday parties. Key achievements in this role include:Client Engagement and Relationship Building: Developed strong, personalized relationships with families and individuals, successfully understanding their needs and preferences to create memorable and unique event experiences. Created many repeat customers, including organizing birthdays for multiple siblings in the same family.Award-Winning Sales Performance: Twice recognized as Top Sales Performer for the most clients served and highest revenue generated, demonstrating exceptional ability in client acquisition and revenue growth.Event Planning and Coordination: Led all aspects of social event planning and execution, from conceptualizing themes and creating event schedules to ensure each event was executed flawlessly.Vendor Sourcing and Management: Identified, negotiated with, and coordinated vendors to deliver high-quality services and meet clients' needs.On-Site Event Management: Oversaw events on the day to ensure everything went according to plan, handled any on-the-spot issues, and ensured a successful and smooth event experience for clients.Customizing Event Experiences: Worked closely with clients to design tailored event experiences that reflected their vision, resulting in highly successful and personalized celebrations.Ongoing Client Relationships: Built and maintained long-term client relationships, with continued engagement from past clients for future social events, including ongoing communication with many who still contacts me for new event opportunities.This role allowed me to develop strong organizational, interpersonal, and problem-solving skills while successfully balancing my academic responsibilities and building a strong reputation in event management. Mostrar menos

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  PT. Petra Erka Perkasa

  May 2016 - May 2018

  Marketing Assistant

  In my role as a Marketing Assistant at this family-owned company with a traditional business model, I led several key initiatives to modernize and improve the company's marketing and operational strategies:Developed and Launched the Company Website: Initiated and created a professional website to establish and modernize the company’s online presence.Registered on Google Maps: Ensured the company’s location was easily accessible and discoverable for customers through Google Maps.Created a Comprehensive Company Profile: Developed a detailed company profile to strengthen brand identity and communicate our mission and services effectively.Evaluated Organizational Structure and Job Descriptions: Analyzed and refined the traditional organizational framework and job descriptions for improved efficiency and clarity.Established Official Email Accounts: Set up official company email accounts to facilitate professional communication and streamline internal processes.By introducing these modern practices, I played a key role in transitioning the company from an old-school approach to a more contemporary and efficient business model. Mostrar menos

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  PT. Petra Erka Perkasa

  Jan 2019 - Jan 2020

  Sales

  Freelancer at Corrugated Carton Box Manufacturers. We supply custom corrugated box any sizes and printing.

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  GROOVY GROUP INDONESIA

  Jan 2019 - now

  My role focuses on identifying new leads, driving sales growth, and ensuring exceptional client engagement to achieve the company’s revenue objectives.Key Responsibilities:- Team Building: Recruit, develop, and lead a dynamic direct sales team, fostering a culture of excellence and collaboration.- Lead Generation: Develop strategies to identify and qualify new business leads, targeting potential clients to expand the company’s customer base.- Sales Strategy: Create and execute comprehensive sales plans to achieve and exceed revenue targets.- Client Engagement: Oversee the end-to-end sales process, including pitching, negotiation, and closing deals, ensuring a high conversion rate.- Training and Development: Provide regular training and mentorship to the sales team, equipping them with the skills and tools necessary to succeed.- Performance Monitoring: Set performance metrics and monitor the team’s progress, offering constructive feedback and recognition.- Market Analysis: Stay updated on industry trends, competitor activities, and market opportunities to adjust strategies proactively.- Collaboration: Work closely with other departments to align sales strategies with overall company goals and ensure seamless execution.- Reporting: Provide regular reports and updates on sales activities, pipeline status, and revenue projections to senior management.- Customer Relationships: Build and maintain strong relationships with key clients, serving as a representative of the company and ensuring long-term satisfaction. Mostrar menos My role involved managing the full lifecycle of events, from initial planning to final execution, while leading a team of project managers to ensure seamless operations.Key Responsibilities:Lead Follow-Up & Proposal Creation: Followed up on leads, brainstormed innovative event concepts, and crafted detailed proposals (most of them handled by the Creative Team) and quotations to meet client expectations.Client Presentations & Deal Closure: Presented creative event ideas and proposals to clients, negotiated terms, and closed deals to drive successful event outcomes.Project Management & Team Leadership: Led and managed a team of project managers, providing briefings, coordinating tasks, and tracking progress to ensure effective preparation and execution of events.Event Coordination & Management: Oversaw all aspects of event planning and execution, including vendor negotiations, on-site coordination, and real-time problem-solving to deliver successful events.Client Relationship Building: Built and maintained strong relationships with clients through ambitious service, fast response times, and effective communication. Known for my ability to quickly solve problems and address client needs.Achievements:Top Sales Awards: Achieved Q4 2023 Top Sales and Q2 2024 Top Sales for outstanding performance in client acquisition and revenue generation.Repeat Business: Fostered long-term client relationships, with many clients returning for 3-6 years and entrusting me with more than 4 events each.Diverse Clientele: Managed events for a wide range of clients, including government bodies, private companies, and international organizations, demonstrating full English proficiency and cultural adaptability. Mostrar menos Venue Manager at Groovy EO : - Proactively cultivate and maintain strong relationships with hotels, collaborating closely with sales teams to enhance overall event sales strategy.- Regularly update pricing structures to ensure competitiveness and profitability, leveraging market insights and trends.- Identify and recommend suitable venues for clients, aligning with their event requirements and preferences.- Streamline communication channels between the venue and sales teams to optimize the client experience and drive successful event outcomes. Mostrar menos

  • Head of Direct Sales

    Jan 2025 - now

  • Account Manager

    Jun 2018 - now

  • Venue Manager

    Jan 2024 - now

  • Marketing Manager

    Jan 2020 - Jan 2024

  • Project Manager

    Jan 2019 - Jul 2023
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  Kardusmart Indonesia

  Jan 2020 - Jul 2024

  Business Owner

  Menyediakan beragam ukuran dan jenis corrugated carton box ready stock.Hubungi kami lebih lanjut untuk Custom Order.