
Rocky Freudenberg
Principal

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About me
Transformational Leader & Sales Champion Focused on Bridging the Gap Between Business, Technology, & Innovation to Accelerate Revenue * Solution Architect | Pre-Sales | Value Engineering *
Education

University of Cambridge
1993 - 1996Graduate English History
Washington State University
1992 - 1996BS Psychology / Pre-Med ~Summa Cum Laude
Experience

Oracle
Apr 2003 - Jun 2005Principal• Senior Manager and Product Specialist for the United States Dept. of Defense v8.9 HCM PeopleSoft implementation (3.2M member population). Oversaw all technical product development and provided strategic product direction for three teams of 50+ contractors. Conducted project management within a seven-person product specialist team. • Led the very first European PeopleSoft Time & Labor implementation (v8.3), which encompassed Belgium, France, and the U.K. This success enabled one of the world’s largest automobile manufacturers to implement three shifts for a 24-hour production operation, increasing projected revenue goals by more than 30%. • Led the development of a sales executive mentor program designed to engage consulting resources into the ranks of selling solution driven services and product licensees. Integrated the efforts of VPs, client executives, and consulting managers for project execution. Show less

IBM
Feb 2006 - Jul 2015Enterprise Sales / Solution Architect• Led an IBM partner company as VP & GM, leading three business units and 4 architects to develop PeopleSoft and Oracle solutions for Finance/HR data archiving and decommissioning projects. Instrumental in securing a $105M deal with Chase Bank involving >50 IBM products.• As a Client Solution Architect, managed multiple IBM ILG projects at leading financial institutions, overseeing project direction, managing over 10 subcontractors, and architecting project frameworks that ensured success.• Served as Chief Solution Architect, leading IBM’s Information Lifecycle Management & Governance SWAT team for North America, achieving 99% of $20M quota and guiding defensible disposal savings for World Banks through strategic IBM software investments.• As Practice Director & GM for Buckley Data Group (IBM Partner), drove technical sales and services for Big Data, Data Archiving, Data Governance, and Security, creating a $7.2M pipeline in 12 months and boosting revenue by 200%.• Created and implemented Self-Funding IT Model for SaaS data archiving at Canada’s largest retailer, realizing $3.3M in savings.• Led North American technical pre-sales for IBM OPTIM’s ERP Data Archiving and Governance, consistently exceeding $15M sales quotas and contributing to $10M+ in annual software sales, achieving recognition as the 2010 CIO Forum Speaker of the Year. Show less

BackOffice Associates
Aug 2015 - Nov 2016Sr. Solution Architect• Led pre-sales ETL architecture for SAP extensions in Canada/Western U.S., driving data stewardship and business process governance solutions, pioneered a copyrighted global sales strategy, and directed the 2 largest North American deals in 2016 as the technical lead for the INFOR partnership and SAP Value Engineering team.

TraceLink
Apr 2017 - Jul 2018Solution Architect (Pre-Sales)• As a Pre-Sales Solution Architect of Supply Chain Management for the U.S. West Coast Manufacturing & Distribution Team, quickly mastered the industry in 3 months with no prior knowledge, exceeding governance and regulatory standards like EPCIS, HIPAA, DSCSA.• Achieved 145% of the 2017 sales quota, becoming the highest revenue generator and the #1 employee in the company by successfully onboarding clients and engaging with all customer levels, including C-level executives.

Rfxcel
Jul 2018 - Oct 2021Global Director, WW Pre-Sales/Solution Architects• Reported directly to CRO and VP of Sales with focus on directing global technical sales team of 5 sales professionals across 4 verticals (Pharma, Food & Beverage, Government Assets, and Consumer Packaged Goods).• Instrumental in achieving a 34% annual growth rate while overseeing and managing operations across 9 countries, ultimately leading the company to become #1 solutions provider and driving exit strategy for ~$200M sale to Antares Vision.• Recognized for exceptional work ethic and training facilitation as a technology leader, created and implemented global sales enablement strategies across all verticals, trained global sales teams, and achieved over 90% of global sales quotas totaling $18M Show less

Self
Nov 2021 - nowAdvisory Board Member• Advisory Board Member to a groundbreaking Supply Chain Management serialization/track & trace software company, ensuring strict compliance with DSCSA, EPCIS, GxP, and GAMP5.• Achieved critical cost savings by eliminating reliance on 3rd party subscription services, driving 10%+ savings in annual expenditures.• Grew business by creating 5 new brand accounts, leading to a 120% increase in revenue within 1 year, while advising pharmaceutical key account clients on DSCSA compliance and supply chain integration. Show less

Qlik
Apr 2022 - Dec 2022Principal Solution Architect• Managed and optimized workflow for sales team, focusing on mentoring salesforce on client communication and leading Pacific NW region by architecting 42+ cloud solution designs for large-scale data migrations, including CDC, EDW, and big data projects.• Acted as the chief liaison supporting 3 sales executives across all accounts, from discovery through to contract, while also actively pursuing new accounts and serving as the primary advisor to product management on future design initiatives.• Integral in developing IBM Optim, a product that laid groundwork for Qlik's construction on the Attunity platform. Show less

Accommodations Plus International
Sept 2023 - Feb 2024VP - Global Solution Engineering• Transitioned into a VP role in a new industry at the first attempt, leading globally dispersed teams across the UK, Brazil, and US, while quickly exceeding expectations by delivering projects within 3-4 months that were slated for 15 months.• Achieved a $6.2M sales quota, collaborating closely with the CCO, Senior VP of Sales, and Senior Director of Product Management, showcasing a dynamic ability to drive revenue and deliver innovative solutions.• Recognized for being mentored by Gartner, focusing on conducting cost-benefit analysis to secure profitable sales deals.• Excelled as an individual contributor in sales, impressing the Chief Commercial Officer during an 8-week interview process to be offered a VP position, demonstrating rapid adaptability and leadership potential in high-stakes environments.• Spearheaded value engineering, technical go-to-market initiatives, and corporate strategic forecasts, positioning the team for success through strategic leadership and expertise in technical sales initiatives, resulting in surpassing revenue targets and enhancing client satisfaction. Show less
Licenses & Certifications

Project Management Certificate
Cadence Management CorporationApr 2000
IBM StoredIQ Technical Professional
IBMJun 2014
Power Messaging for Sales
IBMJan 2007
SAP Technical Pre-Sales & Sales for HANA
SAPJun 2016- View certificate
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AWS Certified Solutions Architect – Associate
Amazon Web Services (AWS)Jan 2025 
IBM z/Software Top Gun Sales Certification
IBMOct 2012
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