Justin Shoemaker, MBA

Experience

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  AstraZeneca

  Nov 2022 - now

  Global Marketing Associate Director, FORXIGA - Omnichannel

  Collaborate closely with brand directors and priority markets to drive adoption of strategic imperatives and operational plans, aligning global and local initiatives to maximize impact across channels. - Omnichannel Content: Led the development and execution of high-impact content strategies targeting key stakeholders in cardiology and nephrology through innovative formats. Oversaw partnerships with medical experts to produce engaging, expert-driven video content that raised awareness of treatment options and facilitated productive stakeholder interactions. Spearheaded the creation of the interactive digital sales aid (iDA), equipping sales teams with tools for personalized outreach, thereby increasing message effectiveness and improving the customer journey experience.- AI Powered Marketing: Collaborated with local markets, and global team members to support the implementation of AI-powered recommender model. Actively working and pioneering the use of generative AI, leveraging new software to develop innovative, localized content. Leading the development of micro-journeys—targeted campaign journeys designed to address specific HCP barriers.- Global Congress lead: AZ Commercial Lead at the European Society of Cardiology Congress (ESC) for 2023 (Amsterdam) and 2024 (London). Responsible for AstraZeneca’s commercial presence at ESC, ensuring high visibility and engagement with key opinion leaders, and industry stakeholders. Oversaw end-to-end planning, design, and execution of a multi-branded exhibit, including all associated marketing assets, showcasing AstraZeneca’s advancements in cardiovascular treatments and fostering partnerships with industry stakeholders. Show less