Mohammad Ammad

Experience

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  ICAT Design & Media College

  Jul 2016 - May 2017

  Design Faculty
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  Blackberrys Menswear

  Jul 2017 - May 2020

  Sr. Executive Product Designer
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  TEKNOFEET

  Jun 2020 - Nov 2021

  Design Expert - UX/UI

  Led the UX/UI design efforts for an AI-driven machine learning platform that offers personalized footwear recommendations to users based on their preferences and past interactions.Conducted in-depth user research and data analysis to understand user behavior, shopping patterns, and pain points, feeding insights to optimize the recommendation engine.Collaborated with data scientists and engineers to integrate machine learning algorithms into the e-commerce platform, ensuring seamless AI interactions for users.Designed wireframes, mockups, and interactive prototypes to visualize user journeys and product recommendations, continuously iterating based on user feedback and data analysis.Implemented data visualization strategies to present AI-generated insights to users in a clear and intuitive manner, enhancing user trust and understanding of the AI technology.Conducted usability testing sessions to validate the effectiveness of the AI-driven UX, making data-driven design improvements to enhance user satisfaction and conversion rates.Worked closely with product managers and development teams in an Agile environment to prioritize and deliver features and enhancements. Show less

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  ZAPMINATI MARKETING PRIVATE LTD

  Dec 2021 - Aug 2022

  Senior - UX/UI Designer

  Designed and optimized the user interface for the company's e-commerce platform, resulting in a 25% increase in conversion rates and improved user engagement.Conducted in-depth user research and analyzed user behavior to identify pain points and optimize the user journey, leading to an enhanced shopping experience.Created wireframes, mockups, and interactive prototypes to illustrate design concepts and ensure alignment with business objectives and user needs.Collaborated closely with product managers, developers, and stakeholders to define project requirements and priorities, adhering to Agile development practices.Conducted A/B testing and usability testing to gather feedback and make data-driven design decisions for continuous improvement.Implemented mobile and responsive design principles to ensure a seamless shopping experience across various devices and screen sizes.Worked on multiple e-commerce projects, including product pages, checkout processes, and personalized recommendation features. Show less

• 

  Tiger Analytics

  Nov 2022 - now

  Defining experience design for clients in multiple domains like retail, insurance, finance etc. Presenting complex information in a visually compelling and easy-to-understand manner.Collaborate closely with stakeholders, product managers, and data analysts to understand user requirements and business objectives for each project.Conduct in-depth user research and interviews to identify user needs and pain points, ensuring that the dashboards addressed specific user personas effectively.Create wireframes, mockups, and interactive prototypes to visualize dashboard layouts, data visualizations, and user interactions, iterating based on user feedback and testing results.Develop data visualization strategies that provided insights and actionable information, allowing users to make informed decisions quickly.Implement user testing sessions to validate design decisions to improve usability and increase user satisfaction. Show less

  • Product Experience Design Lead

    Jan 2024 - now

  • Senior Associate - UX Design

    Nov 2022 - Jan 2024