Raj Kumar Gupta

Experience

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  Axis Communications Pvt. Ltd

  Jan 2007 - Jun 2008

  Exective (Event & Marketing)

   As executive (Event & Marketing) ensured that, the brand has a distinctive identity that is showcased consistently across all internal and external media and, ensuring the growth prospects of the brand is aligned to business goals.  Key Activities:- Participated and performed in executions, planning, and conceptualization of project- Receiving customer’s feedback, Prepare checklist of event flow & execute the event with all support - Preparing & sending invitations to prospective clients for sponsorship & participation as exhibitor, delegate or visitor.- Presentation of the Company’s Products and their promotion as well as vendor Management- Responsible for successful event & advertising Campaign, coordination with operation team. Show less

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  SMC Global Securities Ltd.

  Jul 2008 - Aug 2015

  Asst. Manager (Corproate Communication & Branding)

  - Planning, Vendor Management, Creative development and, timely installation of Hoardings, Banner, signage’s, POPs, Indoor & Outdoor Branding at branch & sub-broker offices across India- Planning and Executing OOH campaigns initiated by company- Signage deployment and tracking across India & provide full support in Indoor & Outdoor activities- Ensuring quality control in signage installation, materials handling, & proper communication displays- Planning & Managing BTL Activity like Corporate activity, Mall Promotion, RWA Activity, road shows etc.- Developing and executing activation programs for various channel partners to drive business - Responsible for planning and execution of on-Ground Activation , Events & Launches for the company- Organizing Investor Awareness Seminar across the Country- Creative development, Content Updating & Coordination for Printing of Flyer, Brochure, Leaflet Envelop or customized collateral as per requirement- Planning & coordination of digital marketing campaigns and track performance for lead generation & branding - Regular website content updating & uploading news & photograph on day to day basis- Responsible for corporate communication external as well as internal - Coordinating Social Media optimization and handling channels like FB, Twitter, and YouTube etc.- Creative content Development for Print Ads in Newspaper, Magazine, souvenirs- Co-ordination with Agency for RO Release & timely publish - Creating Financial Result, Public Notice, Legal Notice & ensure timely placement in respective newspaper - Competitive Research & Analysis of competitors and tracking of activities- Vendor Management across India from negotiation to execution- Raising Purchase Orders & ensuring timely release of payments Show less

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  Simmons Bedding & Furniture (India) Pvt. Ltd.

  Sept 2015 - now

  Asst. Marketing Manager

  - One point of contact for all Marketing Activities PAN India - Plan, Manage and control of A&P Budget, Budget forecasting & Management,- Responsibilities of ATL/BTL & Digital Marketing, Public Relations, sales promotions, Advt. Expenditure & competitive analysis- Marketing campaign monitoring & effective evaluation of promotional activities- Manage website, blogs, social media forums to generate interests and monitor activities - Designing, Production & effective distribution of marketing Collaterals & POP item - Create Concept for Retail store & Inshop branding and execute as per brand guideline - Conducting product launches, exhibitions, seminars, BTL activities, Photo shoots & Advertisements- Article, PR & Blogs write-ups and responsible for timely publication & execution of company communications- Developing effective marketing communication programs, media coverage & corporate communications- Partner, oversee and coordinate with various impaneled agencies like creative, digital, public relations, OOH and media houses for all brand campaign- Monitoring competitive activities & evaluating marketing campaigns- Manage and archive the library for corporate, A&P materials & Database Consolidation- Marketing support & advice in advertisement, media interviews, corporate identity/image etc. - Market / Business analysis and provide support and efficient lead management to assess demand, brand positioning and awareness Show less