Louie Jay A.

Experience

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  MSL Tax and Accounting Group

  Sept 2022 - Dec 2022

  Accounting Intern

  ✅ Provided assistance to accounting associates in accomplishing important tasks such as reviewing draft of annual financial statements, ensuring its accuracy and compliance to GAAP, PFRS and other applicable standards.✅ Acted as a liaison with the Bureau of Internal Revenue (BIR), making inquiries to clarify tax rules and ensure compliance. Assisted accounting team by handling tax-related tasks, including paying clients’ tax dues, completing relevant BIR forms, and ensuring accurate payment amounts.✅ Leveraged Hubdoc to streamline the process of pushing client bills and receipts into Xero, ensuring accurate data transfer for efficient bookkeeping.✅ Completed a 15-day training program to become a Xero Certified Advisor with Xero Learning Central.✅ Transcribed client meetings by attentively observing and taking detailed notes during discussions, ensuring accurate and clear documentation of key points, agreements, and action items.✅ Provided graphic design services for social media content to marketing manager with regards to tax updates, SEC memorandum, deadlines, and other important announcements. Show less

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  Oceane Folk

  Feb 2023 - Apr 2023

  Facebook Ads Strategist

  ✅ Rendered a two-month long pro-bono service to Oceane Folk, a small local eCommerce jewellery brand based in Tandang Sora, Quezon City.✅ Helped the brand achieved a 679% increase in Shopify Sales in 45 days of running Facebook Ads. Spent ₱12,733.15 in Meta Ads to get ₱114,133.75 in Shopify Sales.✅ Helped increase store conversion rate to 1.27%.

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  Paradigm Media UK

  Apr 2023 - Apr 2024

  Facebook Ads Media Buyer

  ✅ Managed eCommerce client ad accounts across various niches (e.g., fine jewelry, apparel, home improvement, wholesale), ensuring strategic budget allocation and cost control.✅ Monitored and managed ad spend per client, optimizing budget distribution to maintain profitability and prevent overspending.✅ Analyzed ad performance metrics (ROAS, CPA) to assess cost efficiency and guide spending decisions.✅ Collaborated with account managers to review ad spend trends, recommend budget adjustments, and develop action plans to optimize advertising efficiency. Show less