Shraddha Gupta

Experience

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  The New York Times

  Jul 2018 - Nov 2018

  Freelance Photographer

  Worked closely with 21 female photographers from different countries each documenting an 18 years old girl in their own country. Conducted interviews, and took videos and photographs. Project exhibited worldwide, book released in 2019.https://www.nytimes.com/interactive/2018/10/11/style/this-is-18.html

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  The New York Times

  Jan 2020 - Jan 2020

  She resists in India

  Worked as a photographer for an article 'She resists in India' by Suhasini Raj for the New York Times.

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  Sepia Advertising Pvt. Ltd

  Jan 2021 - Aug 2021

  Graphic Designer

  • Acted as the sole graphic designer for Sepia Advertising, contributing to the company's success in delivering impactful visual solutions.• Played a key role in one of the biggest projects for the company, "Punjab Film City," where I collaborated closely with the team to create visually stunning designs that captured the essence of the project.• Utilized my expertise in photography and graphic design to develop captivating visuals, including advertisements, banners, and promotional materials.• Successfully created the company logo, aligning it with the brand identity and client requirements.• Employed a combination of creativity, technical skills, and attention to detail in designing and editing visual content. Show less

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  Olsen

  Jun 2022 - Oct 2022

  Customer Service Specialist

  •Make sure visual merchandising directions are carried out effectively and in accordance with instructions, and those visual standards are always upheld.•Conducting register opening and closing processes, bank deposits, counting register cash.•Ensuring the development and maintenance of consumer loyalty. • Carry out point-of-sale (POS) transactions and merchandising duties including shipment receipt, replenishment, price reductions, and fitting room maintenance.

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  Enactus St. Lawrence College

  Jul 2022 - now

  • Cultivated a welcoming and inclusive environment for students, fostering trust and openness to encourage dialogue and connections.• Led discussions and activities within Wellness Groups, exploring specific topics relevant to student well-being.• Proactively adapted to changing needs by regularly assessing student interests, curating dynamic content to provide timely and valuable support.• Facilitated connections among peers, creating a supportive atmosphere for students to share experiences and address challenges. Show less • Content Creation: Developed engaging and compelling content aligned with Enactus SLC's mission and objectives.• Social Media Management: Managed Enactus SLC's social media accounts, scheduled posts, monitored engagement, and responded to comments and messages.• Campaign Development: Participated in planning and executing targeted social media campaigns to promote Enactus SLC events and collaborations.• Analytics and Reporting: Monitored social media analytics to track performance, evaluate strategies, and make data-driven decisions.• Collaboration and Communication: Worked closely with team members and cross-functional teams to ensure cohesive messaging and effective communication. Show less

  • Project Lead - Enactus Thrive Huddles

    Jan 2023 - now

  • User Experience Designer

    Jul 2022 - May 2023
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  RW&CO.

  Oct 2022 - Aug 2023

  Creative Team Lead

  • Provide consistently high standards of customer experience within the store.• Responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals.• Assist the Store Manager and Assistant Store Manager with the recruitment, training, development and succession of high performing, results driven Employees.• Responsible for payroll control and service driven scheduling to maintain a highly profitable location while providing the highest levels of service to customers.• Manage and communicate merchandise opportunities to Store and/or Assistant Store Manager. Show less

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  Innovation Hub SLC

  Oct 2022 - May 2023

  User Experience Designer

  •Created a comprehensive bundle of design tools to enhance the creative capabilities of the innovation hub.•Explored and curated a collection of design software, resources, and plugins to provide a robust toolkit for innovation hub members.•Conducted user research to understand the needs and preferences of innovation hub users, ensuring the selection of tools aligned with their requirements.•Developed user-friendly guidelines and documentation to facilitate the adoption and effective utilization of the design tools bundle.•Collaborated with the innovation hub team to incorporate user feedback and iterate on the design tools bundle to continually improve the user experience.•Played a key role in designing and developing the tools website page for the innovation hub.•Conducted user research to gather insights and ensure the website's structure and content catered to the needs and expectations of the target audience. Show less

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  Loving Spoonful

  Jan 2023 - Apr 2023

  User Experience Designer

  • Spearheaded the creative direction for Loving Spoonful's marketing campaign, conceptualizing and designing compelling visuals and materials to effectively communicate the value and benefits of the program.• Researched and wrote grant proposals to secure additional funding for Loving Spoonful's initiatives, with a specific focus on the online grow program.• Successfully addressed challenges related to monetization and marketing, resulting in increased awareness, engagement, and funding opportunities for the online grow program.• Collaborated closely with the Loving Spoonful team, demonstrating strong teamwork and communication skills.• Aligned marketing efforts, grant applications, and budget proposals with organizational goals to contribute significantly to the organization's objectives. Show less

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  Like A Voss Inc.

  Aug 2023 - Oct 2023

  User Experience Intern

  • Developed and executed a comprehensive 3-month content calendar, enhancing the brand's online presence and driving increased user engagement.• Utilized Excel for in-depth data analysis, updating client case studies accurately based on previous years' analytics reports.• Crafted informative blog posts centered around AI and marketing, contributing to thought leadership and SEO optimization efforts.• Generated compelling content and captions, contributing to heightened brand visibility across various platforms.• Worked on a brand-new CRM, creating reports and strategy documents to optimize customer relationship management. Show less