Danni Eickenhorst

Experience

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  Blank Page Consulting

  Mar 2007 - now

  Principal Owner

  Blank Page Consulting was founded to help start-ups, nonprofits and small businesses grow through smart, strategic marketing. Through Blank Page, I serve as a fractional CMO for client organizations, guiding them and their in-house teams in their marketing efforts in order to help them achieve stability & growth.Services included:• Marketing automation strategy development & implementation• Lead generation• Brand Development• General Marketing Strategy Planning & Consultation• Social Media & Content Marketing• Website Management, Design & Development• Marketing Material Development• Search Engine Optimization• Film Production & Direction• Public Outreach & Engagement• Donor Engagement Campaigns & EventsRecent & current marketing clients include: • Athleticare Sports Health Foundation• Auto Trim Restyling • Bike St. Louis• Bloomtown TV• Brainchild Events• Capital Dealer Services• Centerco Office Suites• Centerco Properties• Dave Simon's Rock School• Fit 4 Life / St. Louis Fitness Group• Gateway Mobility & Fitness• Go! St. Louis• Great Rivers Greenway• Hackmann Lawn & Landscape• Hibbs Homes• Hibbs General Contracting• I Love Ferguson Committee• Made for Freedom• Morse Group• Naismith-Allen• OASIS Institute• Painting for Peace in Ferguson• Positronic• Pounds Media• ReachDynamics• Steve's Hot Dogs St. Louis• St. Louis Acupuncture & Chiropractic• The Book Professor• The Tenney Group• Train 4 Life Studios• TLW Law• Top Hat EntertainmentPast and present coaching and marketing training clients include:• Missionary Oblates of Mary Immaculate• Made for Freedom• The Salvation Army Adult Rehabilitation Center• Moneta Financial• Studio X• YWCA• Catalyst Creative Designs and • The United Way of St. Louis, among others. Show less

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  The Salvation Army

  May 2011 - Aug 2012

  Communications/Content Manager

  Writing and editing content; social media management; public relations and media coordination; photo, video and publication concept and execution.Served as Public Information Officer during Joplin disaster. Disaster certified.Assist in creating, planning and executing fundraising events with local partners as necessary - Turkey Tweet Up, STL Tweet Drive, YPSTL, Garbage Bag Gala, Most Amazing Race, etc.Realized a historic record-breaking increase in online giving after implementing website and social media strategies to drive donors to give online during a critical fundraising period.Create strategic relationships with local businesses to support and promote awareness, donations and volunteerism.Excel in multi-channel strategic fundraising efforts. One online-only social media effort "CEREALDRIVE" in March 2012 raised over $15,000.00 and 16+ pallets of cereal for a food pantry in one week.Serve as the public face of the army, speaking on camera and at events as required.Teach social media strategy and metrics management to both territorial and divisional employees.Honored with Employee of the Month award for Midland Division after first month of service. Show less

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  Great Rivers Greenway

  Aug 2012 - Oct 2013

  Head of Marketing and Communications

  As the District's first Communications Manager, I had the pleasure of developing their direction largely from scratch. At the beginning of my tenure, the District's profile was very low, with an early study showing around 1% name brand recognition. Under my tenure, the District realized signifiant growth by the end of Q1 2013, including:- 199% increase in website traffic;- As much media coverage in the first quarter after I began with the organization as the District had enjoyed in the entire previous year;- 127% increase in newsletter subscribers with an open rate 11% higher than the industry average, and - The launch of an aggressive social media strategy and blog.Because the organization is so committed to partnerships and improving the quality of life in the region, I developed www.ConnectingSTL.org, a community blog for Great Rivers Greenway and more than 25 of its partner organizations and a source for all things transformative in St. Louis. The blog not only allowed the District to have another channel of communication, but it build organic SEO value and provided an opportunity for their partners to showcase their excellent work.In this role, I was responsible for managing the internal and external communications and brand management for Great Rivers Greenway District in support of the organization’s mission and values. I also managed all forms of communication including social media, websites, newsletters, marketing brochures and press releases. Additionally, I was responsible for creating, updating, distributing and controlling content, branding and organization image in an effort to enhance and further Great Rivers Greenway’s mission of building an interconnected system of parks, trails and open space in the St. Louis Region. Show less

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  University of Missouri - St. Louis

  Jan 2014 - May 2016

  Adjunct Instructor, UMSL Digital

  At UMSL, I led undergraduate digital marketing courses and continuing education courses toward their Digital Marketing Certificate program. A leader in the Midwest for digital marketing, UMSL offers credit and non-credit digital marketing studies and a digital marketing certificate. For more, visit www.UMSLDigital.com.

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  Hibbs Homes

  Dec 2014 - Dec 2020

  Director of Client Relations & Co-Host "The Art of Custom" Podcast

  As the Director of Communications & Client Relations, I help to onboard new clients as they begin their home design and building process. Additionally, I oversee all public outreach including media relations, social media content creation and channel management, customer experience (CX), search engine optimization, events, charitable giving, community outreach and more. Additionally, I am the primary sales person for the organization, assisting clients and potential clients in getting answers to their questions about the custom home building process. Once clients are in active planning, I work closely with their architect and design team to assist with reviewing initial designs to ensure that their projects stay on budget and achieves their larger goals.We launched "The Art of Custom" podcast in Spring 2019 as a tool to help educate consumers about the home building process. Listen each week to get prepared and inspired for your custom home build. https://podcasts.apple.com/us/podcast/the-art-of-custom-podcast/id1460069619I initially began this position in 2014 as a contractor, and came on board full time in January 2019. Show less

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  Ike Homes

  Oct 2018 - now

  Owner

  We rehab, rent, and flip homes in the St. Louis area. Our goal is to improve homes while still preserving the fabric of the community they are located in. We approach each project thoughtfully - working to ensure that communities & properties benefit from our work - without driving up rent & housing prices in the area - and without pricing out the people who helped make these communities what they are.

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  Steve's Hot Dogs - St. Louis

  Feb 2020 - now

  Managing Partner & Co-Owner

  Managing partner of Steve's Hot Dogs - an incredible, award-winning restaurant in the Tower Grove East neighorhood. Learn more at www.steveshotdogsstl.comDetails of our partnership: https://www.saucemagazine.com/a/58717/steves-hot-dogs-will-reopen-feb-26-in-tower-grove-east

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  PAVE 5280 Holdings (A Keller Williams Support Platform)

  Jan 2021 - Jan 2022

  Chief Operating Officer

  PAVE 5280 Holdings is a Keller Williams support organization and holding company. In my role, I'm working to create alignment, scale, and efficiencies among the various entities within PAVE 5280 Holdings. By doing this, I am helping agents build CAREERS worth having, BUSINESSES worth owning, LIVES worth living, and LEGACIES worth leaving. -Developing support services and organizations to support agent success-Developing and delivering critical marketing education and tools to agents within the PAVE 5280 network-Developing, implementing and improving operations among multiple entities within the PAVE 5280 network Show less

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  The Fountain on Locust

  Oct 2021 - now

  Owner

  The Fountain on Locust - the home of the ice cream martini - is a retro art-deco ice cream parlor and restaurant known for its adult ice cream drinks, gourmet sundaes, and gourmet light fare. A must-visit St Louis destination, the Fountain is a go-to for any occasion - and a staple of any Grand Center experience with cocktails & food before or after any show at The Sheldon, Powell Hall, or The Fabulous Fox Theater. The Fountain on Locust boasts a slew of accolades including Best Ice Cream Parlor in Missouri, Best Restaurant to Impress Out-Of-Towners (St. Louis Post Dispatch), Best Soup in St. Louis (Sauce Magazine), Best Restaurant on a Budget (St. Louis Magazine) - and even the Best Restroom in America. The Fountain was founded in 2008 by radio legend Joy Grdnic in the historic Supreme Car Company building on Locust Street’s Historic Automotive Row, a gifted artist who personally painted every inch of the restaurant. For more information, visit https://www.fountainonlocust.com. Show less

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  Steve's Meltdown - Elevated Grilled Cheese

  Jan 2023 - now

  Co-Owner

  From the team that brought you Steve's Hot Dogs, a new virtual restaurant concept - Steve's Meltdown delivers elevated grilled cheese with gourmet ingredients on fresh baked bread. A delivery & carryout only concept. www.stevesmeltdown.com

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  HU𝗦𝗧𝗟 Hospitality Group

  Jan 2023 - now

  CEO

  HU𝗦𝗧𝗟 Hospitality Group is a St. Louis-based food and hospitality group supporting some of your favorite concepts. Named for our scrappiness and constant innovation - HU𝗦𝗧𝗟 Hospitality Group supports rising stars & leaders in the St. Louis food scene.We’re doing MUCH MORE than just feeding people - we are feeding the community through our active work in the community, our giveback programs, and our employee programs. HU𝗦𝗧𝗟 Hospitality Group has lofty goals of making the St. Louis region a better place to live. Show less