Corinne Carter

Experience

• 

  Debenhams

  Aug 2005 - Aug 2006

  Local Marketing Assistant

  As part of my university degree I was required to do a years placement. I joined Debenhams in their local marketing team, concentrating on opening new stores, promoting modernizations and dealing with day to day requests from stores. I also concentrated on voucher and newspaper promotions towards the end of my placement, creating advertorial briefs and in store collateral.

• 

  Debenhams

  Jun 2007 - Dec 2012

  • Managing non-loyalty promotions• Managing our social media plan on facebook and twitter• Managing all gift with purchase promotions with suppliers• Working closely with suppliers to nurture a strong working relationship and seek to maximise all opportunities for new launches and promotions• Managing the coordinator responsible for supplier funded emails, social media and minizines• Working with our agencies to deliver the best possible targeted promotions• Creation and management of our Christmas gift guide and Christmas advertising campaigns Show less

  • Senior Marketing Co-ordinator for Beauty, Fragrance and Lingerie

    Sept 2011 - Dec 2012

  • Marketing Coordinator

    Oct 2008 - Aug 2011

  • Tactical Marketing Assitant

    Jun 2007 - Sept 2008
• 

  Elemis

  Jan 2013 - Aug 2015

  Senior Retail Marketing Executive

  My responsibility is to manage all marketing activities for new launches and events at Elemis within the retailers we work with including John Lewis, Harvey Nichols, World Duty Free, Debenhams and House of Fraser. My responsibilities are:• To build bespoke marketing plans to match the business models of the individual retailers for new launches, events and new counter openings as the brand grows• Provide launches and events on time and in budget• To create excitement for all new launches and events• To nurture a productive working relationship with these retailers• Offer marketing solutions and ideas• Engaging with our clients via In store events, email, direct mail, press display and advertorials Show less

• 

  Homebase

  Aug 2015 - Jun 2016

  In this role I am responsible for:• Managing the two executives on the team• Manage the budget and team resource• Promote the key promotional events for the year• Support and promote activities in the core categories at Homebase• Work closely with the insight teams to provide key data resources for DM and email targeting• Create engaging advertising pieces in DM, email, press inserts and SMS• Work closely with Nectar to seek out new opportunities for targeting customers Show less I sought out this role to gain a greater understanding of the role of CRM in the marketing plan and the power of targeted insight and harnessed data. My focus was to look after two key teams: Triggers (targeted weekly DM) and Coupon at Till. This gave me key skills in:• Working across two very different roles but bringing commonality to them• Understand what insight can be found in the data captured and seek out new possibilities• Drive frequency of spend and ATV based on the identified journey customers are on• Recreate the creative look and feel of triggers with the team• Manage 3 team members and budget Show less

  • Trade Communications Manager - Secondment role

    Feb 2016 - Jun 2016

  • CRM Assistant Manager

    Aug 2015 - Feb 2016
• 

  TUI

  Jun 2016 - now

  Core responsibilities include: - Look after all partnership marketing activity with our UK airports and report on campaign performance throughout the year - Seek out additional opportunities in the airport and on airport-owned channels - Look after TUI UK marketing for key TUI customer segments and products, looking into customer buying behaviour and seek additional opportunities both internally and externally - Manage campaigns via our agencies and partners, from briefing through to PCA, seeking cost efficiencies and scale where needed - Look after and report on ITV regional weather sponsorship activity across 3 regions - Protect and guard the TUI brand Show less *UPDATE* from 1st April supporting social team on both TUI and First Choice channels to assist customers during Covid-19Core responsibilities include:FIRST CHOICE - Brand guardianship for First Choice across all touchpoints - Manage and support Senior Managers on annual campaigns across all bought and owned channels including TV, print, radio, digital, social and in house teams - Meet weekly with key stakeholders to develop consistent marketing messages across all channels - Work with design agencies and in house teams to generate engaging and exciting creative in line with the First Choice tone of voice and brand principles - Weekly reporting on brand repositioning actions from all stakeholdersPARTNERSHIPS - Creating annual strategies with Disney to support joint marketing objectives - Create local and national marketing campaigns depending on agreed objectives - Seek support from TUI channel owners to enhance and compliment paid for activities - Identify through research and working with our insights team, opportunities to match agreed on objectives - Seek out innovative and engaging methods of reaching our desired segments - Research all customer touchpoints with partners to maximise all marketing communications - Manage full marketing budget - Responsible for reporting on all campaigns to all key stakeholders internally and with partners Show less Core responsibilities include: - Create innovative and engaging marketing campaigns on a localised level for each base airport including above the line and owned channels by both TUI and individual airports - Working with a variety of stakeholders both internally and externally to ensure clear communication of strategies and agreement of objectives - Seek additional marketing support throughout the year for key routes and maximise budget - Working with key partners to create campaigns that support peak sales periods, flight programmes and drive on-going strategies. - Manage budgets across partnership programmes and airport marketing activities - Focus airport campaigns locally to maximise growth opportunities and identify threats- Look after ITV regional weather sponsorship from ident creation through to research and reporting - Work with key Florida partners including Disney and Universal to generate specialised campaigns throughout the year both nationally and regionally, that match agreed objectives - Monthly and annual reporting to all key stakeholders - Managing marketing executive including development programmes Show less Core responsibilities include: - Managing local marketing budget - Briefing designers on both monthly and annual campaigns for the digital and printed platforms store-wide - Working with print and digital agencies to create engaging window campaigns - Working with research agencies to understand the customer mindset and holiday purchase behaviours - Working to protect brand principles across all retail touchpoints - Oversee all marketing communications to store colleagues - Work on innovations and development opportunities in the store environment and seek out efficiencies in the process - Create localised campaigns for new store openings, working with media agency - Work with and consider all key stakeholders across the business to achieve common goals - Managing marketing executives including development programmesAdditional Responsibilities: - Brand champion for TUI rebrand project (Thomson to TUI) Show less

  • Senior Brand Marketing Manager

    May 2022 - now

  • Brand Marketing Manager - TUI UK Campaigns

    Oct 2020 - now

  • Brand Marketing Manager - First Choice and Partnerships Secondment

    Jan 2020 - Oct 2020

  • Marketing Manager for Airport Marketing and Partnerships

    Jan 2018 - Dec 2019

  • Retail Marketing Manager

    Jun 2016 - Dec 2017