Roopam Banerjee

Experience

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  Angel One

  May 2008 - Dec 2008

  MANAGEMENT TRAINEE

  Accountabilities:Involved in Business Development Activities which included appointing and servicing of channel partners i.e. sub-brokers. Acqusition and servicing of direct clients. Understanding the various departments and operations of branch broking. Significant Highlights:Acquired 4 direct clients against a target of 2 clients in the first month. Acquired 8 direct clients against a target of 4 client in the second month .Successfully converted 3 sub-brokers and also ensured the proper documentation of the sub-brokers done. Summer Projects.Organisation AMUL, Mumbai Project Title Market Research for increasing sales of Amul Malai Paneer.. Project Description Conducted a survey and analyzed the data collected with the help of SPSS package from various sources such as Households, Dry Fruit Sellers, Caterers, Restaurants, Local Dairies, Modern Format Stores And based on the analysis made certain recommendations to improve the sales of Amul Malai Paneer. Duration 2 months Show less

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  Schwarzkopf Professional

  Mar 2009 - Jun 2011

  Business Development Executive

  Handling a team of one Sales Executive in Pune. Area of Responsibility include South Mumbai, Central Mumbai, Thane, and Pune. Handling Pune from June 2010 till June 2011.Additional responsibilities of taking care of business of 70 accounts in the South Mumbai territory Implementing new strategies for generating business. Maintaining distributor network and generating business with new accounts.Significant Highlights:• Products handled in 4 product categories i.e. color, care, form, finish• Handled Key accounts i.e. A and A+ accounts in South Mumbai, • Conducted promotional activities for salons to grow their business. Involved in merchandising of salons. Achievements:• New Client acquisition made in some of the key accounts which were exclusive competition.• Was third in the 1-day competition in selling Glatt our straightening product in Pune in May 2009 (at that time Pune Market was unknown).• Handled a Sales Officer in Pune. Streamlined Pune. Acquired lost clients, increased business by 20 percent.• Taken Part in Mind Tree Competition in the company for giving ideas to improve business. Some of the ideas were rated in the top 10 ideas in the country. Got Appreciation for those ideas. Show less

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  L'Oréal

  Jun 2011 - Oct 2016

  Business Development Executive

  Area of Responsibility include Western Suburbs in Mumbai (June 2011-Dec 2012), Central Mumbai (Jan 2013-Sep 2016). Handling 2 Distributor Sales Representative (DSR) in each of these territories. Additional responsibilities are taking care of business of 80 accounts in each of these territories. Implementing new strategies for generating business. Maintaining distributor network and starting business with new accounts. Dealer Management: Responsible for Dealer Primary and Secondary and claims. Significant Highlights:• Products handled in 4 product categories i.e. color, care, texture, styling.• Handled de-growing accounts and key competition accounts for increasing company’s business in these accounts in western suburbs. Handled Key accounts in Central Suburbs.• Conducted promotional activities for salons to grow their business. Involved in merchandising of salons. Achievements :• Jan-Dec 2015 growth achievement is 25.86%• Jan-June 2016 growth achievement is 22%• Launched Products in competitor’s accounts which were exclusively with the competitors.• In a conquest day campaign (one day internal competition) achieved the highest number of conquest in the zone with a business turnover of 3.83 lacs in a single day.Marketing Initiatives:• Designed attractive communication for promoting unique ironing machine “Steampod” for straightening. Results were appreciable.Merchandising Initiatives:• Establishment of concept of salon services by getting executed installation of merchandising elements to showcase those services. Elements include Color Bar, Back bar and Retail units in the salon. • Salon Emotion Project: Getting into discussion on floor plans of salon architecture and getting done implementation of changes in salon structure if needed to maximize salon business. Dealer Point Renovation:• Motivated dealer(distributor) to renovate dealer point to make it a high quality standard stock point and showcase a standard Loreal Dealer Point. Show less

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  Reliance Retail

  Oct 2016 - Dec 2019

  Category Manager

  DELIVER SALES & MARGIN:•Deliver Sales Budget and Margin for the year.•Track sales and margin on daily basis, weekly basis and monthly basis.•Prevent margin loss by crosschecking promotions, pricing of products at stores, reduce mark down at stores.Build & Manage Assortment:•Built an assortment based on buying trends and patterns of customers in order to achieve budget numbers and deliver maximum margins.Vendor Negotiation:•Negotiated margins with vendors to increase TOT margins.•Negotiated and formulated strategies to promote products with desired offers and visibilities.•Motivated vendors to participate in our events with investments. i.e. cleaning Fest.Vendor Fill Rates Management:•Every 3 months check vendor fill rates. •Highlight Sku’s with fill rate concerns and discuss assortment changes accordingly.Co-ordination with Internal Stake Holders:•Discussed special drives with state and operations team and ensured sufficient stock availability and attractive displays to achieve sales objectives.•Regular co-ordination with Supply chain and DC team for sufficient stock availability at DC and store.•Co-ordination with PL Team. Suggested pack size and fragrance in order to develop products that can bring desired sales and margins.Nielsen Analysis:•Use Nielsen for benchmarking GT, RoMT and Reliance Retail in terms of growth category wise, vendor wise, pack wise and sku wise to understand trends that can benefit category and implement them. Show less

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  More Retail Private Limited

  Dec 2019 - Oct 2021

  Category Manager

  Category Handled: Baby and Fem Hygiene pan IndiaResponsibilities:1. Drive Sales and Margin through stores2. Track sales and margin daily3. Maintain optimum Assortment4. Vendor Relationship Management5. Negotiation of key Margin Parameters6. Ensure stock availablity in stores by working closely with Supply Chain Team.Key Achievements:• Negotiated Offers on Invoice and driven Buy 1 get 1 offers on Mamypoko Baby Wipes and achieved 3 times the average sale.• Negotiated and driven B2G1 offers in brand Whisper Sanitary Napkins and driven sales 3 times the average sales.• Negotiated Buy 1 Get 1 Offer on Sofy Cool Brand in Sanitary Napkins.• Assortment Correction in Baby Diapers to get growth in this category. • Got a growth of 4% in Baby Category with our shares in Modern Trade increasing from 3% to 6% in Baby Category (Period Compared is Last Year DJF to this year December). • Got Sponsorship from a Brand & Participation from vendors with lucrative offers to drive Top line in Baby Fest in December. Show less

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  Zeno Health

  Oct 2021 - now

  Category Manager