Travis Hooper

Experience

• 

  Accenture

  Jan 1997 - Jan 2005

  Senior Manager

  Provided Management Consulting expertise to Fortune 100 companies in the Electronics and High Tech Industries. Managed large scale programs with annual budgets ranging from $25M - $100M and team sizes from 20-150 resources. Programs managed included ERP implementations, Supply Chain & Operational Efficiencies, and Organizational Change Management.

• 

  Fender Musical Instruments Corporation

  Jan 2005 - Feb 2015

  Created and implemented a new Direct to Consumer channel strategy to grow overall brand awareness, increase customer affinity and grow bottom line profits. Managed the overall execution of the digital strategy including the creation of the commerce strategy, consumer value proposition, growth plan and technology roadmap for the Direct to Consumer businesses. Developed and executed the China strategy and managed the establishment of the Fender China business unit, including P&L management, customer engagement strategy, and profit enhancements. Led all negotiations with Chinese government officials to create the legal entity, managed the real estate search and negotiations, recruited and hired local team, and established business operating procedures and governance for the business unit. Managed global supply chain planning including direct ownership for North American and European inventories. Led the Sales & Operations Planning process, implemented Collaborative Planning, Forecasting and Replenishment with key strategic suppliers, and managed planning organizational redesign and alignment with Marketing. Established and executed Strategic Planning process with integrated business and marketing strategies that led to significant business improvements across various business functions, including revenue and profit growth via mergers and acquisition, working capital and fill-rate improvements through Sales & Operations Planning, and realized operational efficiencies in the New Product Introduction process. Worked cross-functionally to establish process improvements and implement best practices across multiple business functions. Managed the SAP remediation efforts, implemented business process improvements and Lean practices to drive operational efficiencies, and established executive reporting dashboard supporting the CEO.

  • Vice President Direct to Consumer Operations

    Jan 2013 - Feb 2015

  • Vice President Business Development - Fender China

    Jan 2012 - Jan 2014

  • Vice President Global Supply Chain Planning

    Jan 2010 - Dec 2011

  • Vice President Strategic Planning

    Jan 2008 - Jan 2010

  • Director Business Process Improvement

    Jan 2005 - Jan 2008
• 

  MTI - Mobile Technologies Inc.

  May 2015 - Jul 2023

  Responsible for overall technology & innovation at MTI including Research & Development, Product, Marketing, Software, and IT. Duties include ownership of IoT software platform and customer solutions. Responsible for Enterprise Solutions & Product Development, including Salesforce SalesCloud and Field Service Lightning, Business Intelligence, IT Infrastructure, Software/HW Engineering, and R&D. MTI is the leader in enterprise-level mobility solutions, providing secure hardware and enterprise mobile applications to businesses worldwide.Responsible for overall product development and go to market strategy, including product roadmap, strategic partnerships and channel development.

  • Chief Technology Officer

    Oct 2021 - Jul 2023

  • Vice President Technology & Engineering

    Mar 2020 - Oct 2021

  • Vice President Products & Strategy

    May 2015 - Mar 2020