Eva Lonwiski

Experience

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  BJ's Wholesale Club

  Jun 2009 - Jun 2011

  Member Services

  •Promoted sales/renewals of memberships and converted free trial offers into paid memberships•Resolved customer concerns and exchanged goods to maintain satisfaction with store and products

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  Tritonic

  May 2010 - Aug 2010

  Studio Intern

  The Tritonic Studio Intern is responsible for various day-to-day activities that include: Scheduling, Purchasing, Answering Phones, Assisting Company Principals, Customer Service, Shipping/Receiving, Maintaining Contact List, Ordering supplies Assisting Account Management Department, Studio Upkeep, Documenting Company Expenses, Creating Estimates, Researching, and Communicating with vendors/clients.

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  New Jersey Institute of Technology

  Jun 2011 - Jan 2012

  Community Connections Mentor

  •Assisted with freshman assimilation into college environment•Provided support, feedback and guidance to students, advisors, and administrators•Facilitated study groups and relayed importance of actively serving the community

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  Panasonic

  Jul 2011 - May 2012

  Marketing Intern/ Co-op

  Panasonic Home & Environment Company (PHEC)•Helped to execute PHEC marketing strategy via ad campaigns, media, and rep relations•Created /executed sales promotions with national scope and built analytic reports at conclusion of promotion•Coordinated events ,dinners, and hotel bookings for sales managers and PHEC headquarters employees•Maintained extended learning management system (Bluevolt)•Researched and analyzed residential and light commercial ventilation/building market•Created Marketing portion of Purchase Sales Inventory (PSI) presentation for President of PHEC Show less

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  Panasonic

  Jul 2012 - Sept 2013

  Marketing Specialist

  •Manages budgets for three business units totaling over $1.2 million dollars and balances checkbooks for accounting purposes•Develops copy & executes collateral creation with national scope for B2B and B2C audiences•Builds analytic reports to track: Sales & Growth of partner companies and Success of various promotional activities•Coordinates 61+ trade shows and tabletop events for Biomedical, Hearing Aid, and Cardio Health business units•Interacts with outside vendors and works with procurement department to onboard new vendors based on marketing needs•Inputs and Distributes leads within Salesforce.com; provides daily reports to marketing team•Works with business partner to execute $425K media plan with national scope; coordinates trade print & digital ad placements Show less

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  Yelp

  Jan 2014 - May 2014

  Account Executive (Ad Sales)

  -Educated potential clients on the benefits of Yelp online advertising-Built rapport, and lasting mutually beneficial relationships with clients within assigned territory-Create and finalize contracts for specific packages based on client needs and budget

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  Abbott

  Dec 2014 - Apr 2015

  Student

  19-week immersive program (nine week part-time remote + nine week on-campus immersive + one week optional career prep) that focuses on Ruby, JavaScript, Ruby on Rails, common JavaScript libraries, SQL, HTML and CSS, as well as pair programming, agile and test driven development.

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  BrandYourself

  Aug 2015 - Sept 2016

  Branding Specialist / Project Manager

  -Managed $100K portfolio of 20+ individual client campaigns-Developed client-specific social media, content, and SEO strategies to create and/or strengthen client's brand-Performed in-depth market research to build thorough understanding of client's industry-Managed all clients' social media presence based on data-driven strategies (Linkedin, Facebook, Instagram, Pinterest, Wordpress, Medium, Slideshare, Quora, Tumblr, Behance, About.me, Vimeo, etc)-Wrote executive-level blog content and creates visual content (presentations & videos) for clients' professional interests and niches-Built and maintained one to three niche-related websites per client-Ran paid social media advertising campaigns to increase visibility, reach, and strength of individual brands-Maintained constant communication with all clients and develops strong relationships to encourage campaign retention and growth- Built monthly reports for clients detailing strategy, progress, and details of campaign work.___________________________________________________________________________BrandYourself is a rapidly-growing company dedicated to helping people look their very best online. I work in the Concierge department of BrandYourself, which gives clients access to an in-house team of Reputation Specialists who are highly trained in personal branding, quality content creation, social media management, personal website building and white-hat SEO best practices.As a Reputation Specialist, I work closely with our high-profile clients to create unique personal brands and custom strategies to help them achieve their goal of having a strong and visible presence online. Show less

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  Thomas

  Sept 2016 - Jun 2018

  Digital Marketing Strategist

  -Manages portfolio of B2B clients within the industrial manufacturing sector-Develops and executes ongoing strategy for content marketing campaigns based on in-depth market research and industry analysis-Project manager for website builds (brings prokects from wireframing through development.)-Writes content for various stages of digital marketing funnel based on company’s specific needs (education, consideration, and/or decision phases)-Coordinates with design, web development, SEO, CRO, and PPC teams-Builds monthly reports via Hubspot, Google Analytics, and Google Optimize to track and evaluate progress and KPIs Show less

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  Bank of America

  Jul 2018 - now

  Marketing Manager

  Conceptualize and implement a robust marketing strategy for a community bank that encompasses multiple factions of the organization: consumer/retail, commercial/ treasury, consumer lending, digital, and corporate brand awareness. Create and execute campaigns that focus on brand awareness as well as drive account growth to reach monthly branch quotas.Manage vendor relations for specialized marketing initiatives, including but not limited to: print graphics, geofencing, direct marketing, reputation management, OTT, radio advertisement, and more.Design eye-catching, attractive display graphics for retail branches that encompass product marketing as well as brand awareness. Monitor Google Analytics on multiple website channels, tracking conversion rates, traffic, and goals.Analyze dynamic market data as it correlates to both current and potential consumers, monitoring lead generation via multiple digital channels.Create and distribute e-marketing for product and promotional awareness, as well as maintain timely communication with existing customers on policy and procedure updates as required. Spearhead free-standing branch opening-- most notably the Winter Park flagship location. Solely responsible for coordinating all interior and exterior design features, as well as planning and execution of all networking/ promotional events . Show less