Eva Svendsen

Experience

• 

  Vectis - Octopus - Citibank

  Jul 1991 - Nov 1995

  Banking - Sales - Marketing

  As a fresh graduate in Master of Business ad Economics, I started my international career in France where I developed and gained international business acumen, cultural compentency and language skills.

• 

  Loreal

  Jan 1995 - Dec 1997

  Product Manager

  Description: Responsible for hairstyle brands (Elvital and Elnett), in mass market distribution. Promotion campaigns, commercials, branding, name-change, etc. Reporting to management and headquarters in Paris. Results: New inspiring sales' campaigns were introduced bimonthlyto the market and the salesforce (Ceramide, Evita, «Because you’re worth it», etc). Increase in sales and marketshare.

• 

  Arrow Electronics

  Dec 1997 - Mar 2008

  Marketing Communications Manager Northern Europe

  Description: Arrow Electronics is a global supplier of products, services and solutions for industrial and commercial users of electronic components and enterprise computing solutions. The US headquartered company acquired Jakob Hatteland Electronics (JHE) in 2000. My role before merger: Head of Nordic marketing communications department of JHE. After the merger: In charge of the Communications department of Arrow Electronics Northern Europe (UK and Nordic countries), reporting to Marketing Director Northern Europe in London UK, and the President of Global Communications based in New York, USA. I designed and developed «The Arrow Supplier Marketing Communications’ Program», a program funded bysuppliers and run by The Arrow NE marcom department headed by myself. It included advertising-, DM-, PR-, technical articles in the Arrow monthly customer publication «Arrow Innovation», trade shows, monthly reporting of leads and more. My role involved close follow-up of suppliers (i.e. buyers of the program) and negotiations, team and project management, as well as the communications’ manager role for Arrow Northern Europe.Results: A pioneer marketing solution in the electronics distribution market, later followed by Arrow’s competitors. It raised the bar in terms of effectively promoting electronic products into the marketplace. Growth in product-sales. In 2006, the program was implemented throughout Arrow Europe and presented to Arrow US. Yearly turnover in 2008 for the Arrow Supplier Marketing Communications’ Program: approx. 10 million EUR. A strong market position and brand for Arrow Electronics in Europe, and its suppliers (manufacturers of electronic components). Show less

• 

  Hatteland Display

  Apr 2008 - Mar 2011

  Marketing Manager

  Description: Hatteland Display is the leading technology provider of display and computer products, delivering high quality, unique and tailored solutions to the international maritime and industrial markets. As their Marketing Manager I was responsible for the internal and external brand-building processes, as well as the marketing communications strategy, implementation and evaluation of customer-care programs and more.Results: Growth in sales and marketshare. A strong international brand. Efficient internal and external communication. Show less

• 

  KommunikasjonRådet STRAND

  Mar 2011 - Mar 2012

  Strategic Marketing Communication Consultant

  Description: Marketing communications strategy consultant for Granberg AS, a supplier of industrial gloves for maritime and offshore applications. Smaller missions for North Invent, a Danish manufacturer of type approved monitors for maritime and offshore installations, and IKM, a multidiscipline sub-supplier to the oil and gas industry. Interaction with Deep Ocean and some of their customers/cooperative partners such as Talisman, Marathon Oil, AF Decom, Hagland Agency.Results: Improved internal and external communications, andinitiation of strong brand-building processes. Show less

• 

  North Design AS

  Jun 2011 - Oct 2012

  Board Member
• 

  Mediehuset Haugesunds Avis

  Jul 2012 - Jan 2014

  Project Manager

  Description: Leadership of a pioneering project in the media-industry.Mediehuset Haugesunds Avis (MHA) is among the top three media-houses in A media (i.e. the second biggest media-group in Norway with 80 local media-houses). With fast changing media consumptions and habits, this project offered an innovation and solution-oriented approach tailored to b-2-b companies' need for employer branding.Results: Increased marketshare of the total advertising market forrecruitments. New income created for MHA.I managed a project for 1,5 years at one of Amedias local mediahouses, advising business- to - business companies to build their employer branding through the channels of Haugesunds Avis. The marketshare of Haugesunds Avis employment advertising increased significantly through-out the project-period. Show less

• 

  Econa

  Sept 2012 - Oct 2015

  Member of the Board Econa Haugalandet
• 

  Svendsen Consulting ENK

  Jan 2014 - now

  Senior Business Consultant

  In the last 1,5 year, I advised successively 3 food-entrepreneurs in how to establish and develop their business and strategy: Structuring the operations, streamlining and focusing the brand, communication, marketing and sales. Strong discipline towards establishing business models that supports cost savings for economic sustainability, in parallell with capitalising on business-opportunities. Supporting board of directors on reality orientation.Results: Structure in company processes, gain in opportunities, control, value and business growth. In one case, further operations were not possible and advising bankruptcy inevitable, due to hight debt and loss of capital. Show less

• 

  Zpirit Reklamebyrå

  Jan 2014 - Aug 2015

  Brand Developer and Department Manager

  Department manager and brand developer, Zpirit Reklamebyrå ASDescription: Zpirit is a full service marketing and advertising agency that works at the interface between strategy, creativity, digital technology and conventional channels. The agency can point to some of the industry’s most powerful solutions. Working in a team of remarkably creative and skilled communications’ people, I supported companies in developing their business and brands.Results: Growing customer base and increasing number of projects. Show less

• 

  Mixto AS

  Nov 2017 - now

  Chief Executive Officer

  Mixto enables Norwegian households and commercial kitchens in making real food, fast and easy, with carefully selected high quality tools.