Melania Calderon

Experience

• 

  Cathay Bank

  Feb 2012 - Jul 2012

  Customer service

  - Bank teller. Record all transactions promptly, accurately and in compliance with bank procedures. - Explain, advise on and promote bank products and services to customers using English and Mandarin.

• 

  McKinsey & Company

  Oct 2012 - Jun 2013

  Intern Research Analyst

  - Lead research, collection and analysis of information for global market leaders in a wide arrange of industries.- Able to efficiently synthesize findings and develop valuable insights.

• 

  Experian Marketing Services

  Aug 2013 - Dec 2015

  Account Manager

  - Monitor and track publicity campaigns to determine its effectiveness and run root cause analysis to provide feedback for future enhancements.- Effectively manage multiple simultaneous projects with continuously rolling schedule.- Helping our clients build and improve their cross-channel marketing strategies.

• 

  McKinsey & Company

  Jan 2016 - Jan 2019

  Research Analyst

  - Analyze on niche markets in the U.S. and Canada- Developed key analyzes for strategic recommendations for clients - Provided local expertise for the U.S. and Canadian markets

• 

  McKinsey & Company

  Oct 2019 - Dec 2019

  Senior Research Analyst

  - Focus on consumer related topics with emphasis on beauty retail mega trends in the US and Japan- Worked closely with clients within the food industrial machinery industry analyzing their product portfolio and running competitor analyzes- Develop Canadian expertise on regulations and local businesses- Guide Jr. colleagues while they begin to navigate the firm and coaches them on the different data bases used in the team

• 

  Innova Market Insights

  Oct 2020 - now

  - Ensuring clear goal setting and enable cross-functional communication across the organization- Develop and manage team's professional development plan, providing guidance on each individual's journey and making sure it aligns with the company's values and goals- Stakeholder management, problem solving along with clients in order to set clear expectations and ensuring our team's project pipeline success - Identified & tracked innovations and trends in the F&B industry through quantitative and qualitative analysis - Analyzed consumer, category, product and ingredient insights to identify market trends and highlight opportunities for CPG players- Communicated and presented key findings to key stakeholders such as top management, project team members, resource managers, and internal customers.

  • Market Insights Consultant

    Jan 2025 - now

  • Senior Market Analyst/People Development

    Nov 2021 - Dec 2024

  • Senior Market Analyst

    Oct 2020 - Jan 2022