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Chayanit Phitakwongroj

Chayanit Phitakwongroj

Segment Management Analyst

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location of Chayanit PhitakwongrojBangkok, Bangkok City, Thailand

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  • Timeline

  • About me

    Full-Time Marketer in Lubricants Business at Shell

  • Education

    • Bayes Business School

      2016 - 2017
      Master's degree Marketing Strategy and Innovation Merit

      Activities and Societies: Fashion brand management club During Master’s, worked on big two projects as a group. The first one was to pitch a marketing campaign for a Personal Trainer platform. And second is to create a marketing plan for a health-proactive cafe in London.

    • Chulalongkorn University

      2013 - 2016
      Bachelor of Arts - BA Cultural Studies in Language and Culture 2nd class honor

      Minor in Chinese-Mandarin

  • Experience

    • Bangkok Bank

      Jan 2018 - Apr 2019
      Segment Management Analyst

      Participating in a customer segment management team, created marketing contents for a specific group of customers and, working together with Advertising team, designed media to promote banking products and services for targeted group of customers. Moreover, specifically built a financial planning service and application with IT team to serve qualified customers.

    • Shell

      Jul 2019 - now

      Management TraineeNew business development and E-commerce channel focus. Management Trainee.Looking after B2C channel.

      • Motorcycle Oil (MCO) Brand Manager

        Oct 2023 - now

      • Global Account Manager (Lubricants)

        Apr 2022 - Oct 2023

      • Graduate Program - Field Based Account Manager (Lubricants)

        Apr 2021 - Apr 2022

      • Graduate Program - Channel Development Manager (Lubricants)

        Jul 2019 - Apr 2021

  • Licenses & Certifications