Ellen Sim

Experience

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  Infineon Technologies Asia Pacific

  Jan 2003 - Jan 2003

  Business Administrative Executive, Marketing

  Management of marketing funds and expenses. Conduct management reporting and analysis and provide regular product forecast. Provided support to finance and cost centre controlling.

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  MediaCorp Pte Ltd

  Jan 2004 - Jan 2006

  Product Development Executive, Marketing

  Develops and executes creative strategies and packaging programmes for sponsorship. Customizes innovative marketing solutions to fulfill clients' corporate and/or product communication needs. Negotiations and working with internal and external organisations to translate product and marketing requirements into ideas for new product launches. Provide clients' a marketing solution with integrated media sponsorship. Event management.

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  Advantech Co. Singapore Pte Ltd

  Jan 2007 - Jan 2010

  Marketing Communications Lead

  Conceptualize, develops, implements and executes strategic B2B leads generation programs via integrated marketing across ASEAN. CRM database management. Monthly analysis of customer data for trends and plan ad hoc marketing campaigns to meet customers’ requirements. Tracks and measures campaign effectiveness and present findings for formulation of leads generation programs and tactical sales campaigns. Build close liaisons and rapport with strategic partners such as Microsoft.

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  PhillipCapital

  Jun 2010 - Dec 2010

  Assistant Manager, Marketing Communications

  Conceptualize, strategize, and implement effective marketing communications strategies, support products and channels in the execution of ATL and BTL marketing programs. Close liaisons with design & advertising agencies / production houses / regulatory authorities such as MICA & SPF. Establish good media relations with local and international media so that any negative reporting can be mitigated. Event management.

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  Mettler-Toledo International, Inc

  Jan 2011 - now

  Marketing Manager

  Provides leadership to the marketing and telemarketing teams; team resource management and planning for SEA region. Devises and run effective marketing campaigns. Responsible for planning, monitoring, analyzing, and reporting of leads generation for various segments in the markets. Serves as the key thought leader in aligning strategies with Sales business objectives. Performs data mining and analysis in identifying, highlighting trends and opportunities to sales divisions. Drives corporate segment marketing strategies and divisional initiatives across business divisions. Stewardship in ensuring data accuracy in CRM (SAP, Salesforce.com). Show less