Catelyn Cervantes

Experience

• 

  Make-A-Wish® Central and Western North Carolina

  Jun 2013 - Aug 2013

  Development Intern

  Assisted in the execution of the donor recognition program, researched and composed lists of potential Wish Society participants, reached out to and cultivated connections with donors and Walk for Wishes participants, set up and worked major fundraising events, and re-organized and entered constituent and company records in both the Raiser’s Edge database and files.

• 

  TGV

  Jun 2014 - Jul 2014

  Marketing Assistant

  Two-month marketing position with Argentinian systems integration firm. Worked with marketing team to review, update, or overhaul existing Spanish language company marketing materials. Then, translated these documents into US business English to support the firm's entry into the US market. Met with all TGV senior management to gain insight into the business directions and strategy to portray it through marketing material.

• 

  Mack Trucks

  Jan 2015 - Sept 2015

  Business Development & Marketing Co Op

  Analyzed and consolidated business data for presentations, aided the coordination and management of team-initiated projects, developed and streamlined business processes, and led the implementation of marketing strategies in Latin American markets while the Marketing Manager was on maternity leave. Emphasis on data analysis, spreadsheet and presentation construction, as well as event planning (annual LATAM sales conference).

• 

  Volvo Group

  Sept 2015 - Mar 2016

  LA Sales & Marketing Coordinator - Northern, Central, and Caribbean
• 

  Mack Trucks

  Mar 2016 - now

  - Oversees competence development for all Mack Export markets- Revived uses of Competence Portal for over 10 countries/ dealerships- Develops and Administrates training courses for Export needs (Trucks, Parts, Service, and Brand)- Led overhaul of dealer portal for Export and currently maintains structure/ content- Content and digital environments manager for all Mack Export platforms; including websites, dealer portal, mobile applications, media portal, and digital content for Export markets.- Develops and deploys copy and communications to dealer network- Manages annual marketing budget- Supports Mack brand experience in 20+ markets throughout Mexico and Latin America (some EMEA)- Facilitates supplier payments as super user of purchasing system and Export department purchase cardholder- Co-manages customer and dealer events; including conferences, meetings, and VIP customer trips. Plans, coordinates, and attends conferences and brand experience trips to ensure optimal customer experience.- Facilitates and develops regional promotions in line with market needs- Assists group vice president with the management of team meeting governance and develops presentations for upper management Show less • Content and digital environments manager for all Mack Export platforms; including websites, dealer portal, mobile applications, media portal, and digital content for Export markets.• Develops and deploys communications to dealer network• Manages annual marketing budget• Leads competence development initiatives for Export dealers. Coordinates training, creates and adapts curricula/ coursework, and sets training paths for dealer network. Analyzes training needs to develop new learning opportunities and communicates initiatives to end user. • Supports Mack brand experience in 20+ markets throughout Mexico and Latin America (some EMEA)• Facilitates supplier payments as super user of purchasing system and Export department purchase cardholder• Co-manages customer and dealer events; including conferences, meetings, and VIP customer trips. Plans, coordinates, and attends conferences and brand experience trips to ensure optimal customer experience.• Facilitates and develops regional promotions in line with market needs• Assists group vice president with the management of team meeting governance and develops presentations for upper management• AdHoc project management Show less • Marketing activities included regional website maintenance, print material updates, and application adaptation and support, facilitation of supplier and importer relationships, as well as event planning and coordination• Financial activities included end of month financial reporting, sales & order planning reporting, budget monitoring, S&A analysis, and ad hoc reporting.• Managed team governance and onboarding process training, Miami office management, and provided administrative support to VP Show less

  • LMS & Marketing Manager

    Mar 2022 - now

  • Marketing & Competence Development Specialist - Mack Trucks Export

    Sept 2020 - Mar 2022

  • Marketing Specialist - Export

    Aug 2019 - Sept 2020

  • Sales & Marketing Coordinator - Export

    Mar 2016 - Aug 2019