Louise Forgue

Experience

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  In Extenso finance & transmission

  Jun 2013 - Jul 2013

  M&A Assistant in the wine sector

  - Commercial prospection- Teasers and presentations of wine properties- Management of the CRM data base- Administrative assistance

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  Cabinet d'avocats Calvar & associés

  Sept 2014 - Sept 2014

  Legal Assistant
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  Le Cercle Estates & Wines LVMH

  May 2015 - Aug 2015

  Business and e-marketing Assistant

  Le Cercle Estates & Wines is the unique and exclusive access to the new world wines of Moët Hennessy for all employees of LVMH Group and few privileged ambassadors. Premium events are organized around the wine collection.Tasks:- Support for business development and marketing of Le Cercle E&W in line with the defined strategy- Participation in communication tasks: newsletters, development of direct communication tools- Development of partnerships with companies whose profile is similar as E&W - Brand Ambassador of the different vineyards for events and wine tastings- Editorial programming and updating website- Logistics Management: Preparation and shipment of customer orders, replenishment monitoring, tracking stock (BO and real)- Feedbacks Customer Relations: Contact with customers, suppliers, service providers- Prospecting: Benchmarking competition Show less

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  Lixir

  Oct 2015 - Jun 2016

  Assistant Brand Manager The Famous Grouse, Cutty Sark, Pisang Ambon & Clés des Ducs

  - Participation à l’élaboration de la stratégie des marques, - Réalisation des reporting mensuels - Analyse de l’activité concurrentielle et aide au suivi budgétaire- Gestion quotidienne des marques

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  Epicurio

  Jul 2016 - Aug 2016

  Marketing and Events Assistant

  App for wine lovers to save, rate and buy wines and spirits through a network of importers and distributors.Tasks:- Corporate Service prospection and managementLaunch of Epicurio’s corporate service, business prospection, companies’ subscriptions follow up- Events’ and wine tastings organization Events planning for the next year, events’ organization in accordance with Epicurio’s partners, wine tastings’ organization with the Sommelier Association of Singapore- Management of the companyOrders’ management, feedback Customer Relations (contact with customers, suppliers, service providers), launch of the winebox new service, updating website via back office, business meetings with partners Show less

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  G Four Fine Wines & Spirits

  Jan 2017 - Jul 2019

  - Monitoring of the shipments to ensure the compliance of regulationsFollow up of the shipments in relation with suppliers, customers, logistic partners and international banks, elaboration of official documents (proforma and commercial invoices, packing list, certificate of origin, etc.) reporting per country and management of budget per winery, negotiations of the shipments’ terms.- Prospection and Brand DevelopmentElaboration of G Four Export Portfolio and MasterPrice List following price and margin analysis, business prospection in other markets (Taiwan, South Korea, China, Vietnam, Myanmar), elaboration of G Four representation agreement for wineries, sourcing of new wineries through international B2B meetings.- Trips and Market visits’ organization, International Events managementOrganization of fairs and attendance to international wine exhibitions (HKTDC, Chengdu Fair), wineries ambassador at major industry events, organization of events in third countries in partnership Show less - Events organizationOrganization and planning of 75 events (wine tasting, masterclasses, corporate events, fairs and festivals, Michelin Promotions), organization of suppliers’ visits, management of pre-event logistics, on-site and post-event logistics, interface with external and internal partners.- MarketingBrand plan elaboration and follow up, A&P planning and monitoring, Return On Investment and Performance analysis through monthly reports, provide strategic insights to support business decisions.- Project ManagementProjects follow-up through direct communication with top management and high-level partners, prospection to ensure new partnerships with key companies and institutional entities (exhibitions of international artists, development of corporate ID)- Community ManagementManagement of Facebook page and Instagram account, execution of communication across media platform to support marketing goals, content creation, building and managing communities. Show less

  • Export Business Developer

    Oct 2017 - Jul 2019

  • Marketing & Events Executive

    Jan 2017 - Oct 2017
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  La Maison du Whisky - LMDW

  Jul 2019 - Sept 2022

  (Denmark, Spain, Portugal, Greece, Italy, Middle East) (Austria, Switzerland, Germany, Luxembourg, Belgium, United Kingdom, Canada)

  • Export Business Developer - Southern Area, Middle East & Denmark

    Apr 2022 - Sept 2022

  • Export Business Developer - Western Area

    Jul 2019 - Mar 2022
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  Bettane+Desseauve

  Sept 2022 - now

  • Responsable Marketing et Communication

    Jan 2024 - now

  • Event Manager

    Sept 2022 - Feb 2024