Michelle Grneski

Experience

• 

  Texas Peak Group (Trading As Brooks Running AU)

  Jan 2006 - Jan 2007

  Graphic Web Designer
• 

  InHouse MAD

  Jan 2007 - Jan 2008

  Graphic Web Designer
• 

  Living Creatively Pty Ltd

  Jan 2008 - Jan 2010

  Graphic Web Designer
• 

  Blue Square Design

  Jan 2009 - Jan 2012

  Graphic Web Designer
• 

  Sabco Australia Pty Ltd

  Jul 2012 - now

  At Sabco Australia, I held a hybrid brand and product management role, overseeing a broad portfolio across leading retailers including Coles, Woolworths, Bunnings, and BIG W. I played a key role in shaping and executing brand strategy, driving product innovation, and delivering marketing campaigns that supported both commercial objectives and consumer engagement.Key Responsibilities:Partnered with the Marketing Director to support brand growth initiatives, including sub-brand development, brand refresh projects, and rollout of updated brand positioning.Managed end-to-end product development and lifecycle processes—coordinating packaging design, internal stakeholder communication, and content updates across internal platforms and retailer systems.Developed compelling range review presentations to support key retail accounts, helping to drive category performance and secure shelf space.Worked closely with external media agencies to deliver monthly content calendars and digital assets aligned with product launches, retail promotions, and seasonal campaigns. Show less As Graphic Designer at Sabco Australia, I led key creative initiatives that elevated brand consistency and improved cross-functional efficiency. I was responsible for the design and packaging across Sabco’s entire product portfolio, ensuring every touchpoint aligned with brand standards and retail requirements.Key Responsibilities & Achievements:Led the end-to-end planning and design of a full website rebuild and a comprehensive product catalogue, enhancing brand presence and supporting internal teams with improved product knowledge.Managed the creative rollout of brand refreshes for newly acquired Mr Clean and Turtle Wax, aligning them with Sabco’s visual identity.Developed and maintained a centralised product image library, streamlining asset access for internal teams and retail partners.Successfully balanced competing deadlines and high-volume workloads, delivering high-quality design solutions across packaging, digital, and print. Show less

  • Assistant Brand & Product Manager

    Oct 2016 - now

  • Graphic Designer

    Jul 2012 - Oct 2016