Tonia Samman

Experience

• 

  Palace Press International

  Jan 2003 - Jan 2006

  Production Manager

  • Liaised between vendors in Hong Kong and clients regarding potential projects and production of confirmed jobs to meet client deadlines and ensure that the job ran smoothly.• Communicated between clients, sales manager, production team and operations staff to ensure that vendors understood clients’ needs and book specifications. Also helped clients and vendors source uncommon materials for creative projects.• Created production schedules based on clients’ deadlines and ensured that clients and vendors submitted materials in a timely manner to meet the schedule.• Processed paperwork for enquiries, client quotations, job confirmations, purchase orders and invoices.• Updated files, databases and weekly sales reports, handled office administrative duties and ensured clients followed payment terms. Show less

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  D&J Book Packaging and Media

  Mar 2006 - May 2007

  Editorial Assistant, Production Manager

  • Liaised between vendors in Hong Kong and clients regarding potential projects and production of confirmed jobs to meet client deadlines and ensure that the job ran smoothly.• Wrote book proposals, did market research and contributed creative ideas for potential book projects. • Copyedited, proofread, researched and contributed written content for confirmed book projects

• 

  The Orchard

  Oct 2006 - now

  • Create and execute marketing plans for priority album releases, including social media branding and optimization, creating schedules for premiering assets and releasing information, coming up with creative marketing ideas (i.e. online video series, direct-to-consumer retail component, contests, use of third-party platforms, etc.).• Run highly targeted ad campaigns through Facebook, Google, YouTube and The Trade Desk (for banner advertising), and monitor/optimize as needed to ensure maximum budget performance.• Drive marketing campaigns to ensure targets are hit and timelines maintained. Submit reports at end of campaigns including analytics, key wins, screenshots and ad reports. Show less

  • Senior Director, Label Management

    Jun 2021 - now

  • Director, Label Management

    Jan 2019 - now

  • Senior Manager, Client Relations

    Nov 2014 - now

  • Senior Manager, Interactive Marketing

    Oct 2006 - Oct 2014