Rachel Dana

Experience

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  East Grand Rapids Public Schools

  Sept 2008 - Nov 2016

  Head Soccer Coach

  -Coaching and developing players ages 1st grade through 8th grade-Maintained knowledge of the sport and of the game-Referee games for teams age 1st through 8th grade-Organized team events and outings-Maintained professionalism while working with other coaches and programming staff

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  Boys & Girls Clubs of America

  Jun 2013 - Aug 2014

  Junior Counselor

  -Supervise children for week long camp sessions-Preformed kitchen duties including washing dishes, setting up and planning meals and serving food-Preformed routine tasks under direct supervision of counselors and lead staff-Organized and ran engaging camp games and activities

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  Fifth Reformed Church

  Sept 2015 - Dec 2016

  Early Childhood Coordinator

  -Coordinated all nurseries and childcare programming at Fifth RC-Communicated effectively with parents and volunteers in a professional manner-Staffed full volunteer database-Trained volunteers monthly -Managed curriculum calendar and taught to children ages 0-10-Attended training and seminars to stay up to date with children's ministry trends

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  Problem Solving Advertising

  Jan 2017 - Aug 2022

  Marketing and Design Coordinator

  A self-owned digital advertising and web design company serving clients nationwide. -Manage all client logistics and contracts-Preform administrative work to run daily operations of company-Manage and schedule social media calendars-Create, design and publish webpages using multiple platforms including GoDaddy, Squarespace, Wix and more.-Maintain knowledge of all social media platforms and trending marketing tactics to implement into clients advertising plans-Arranged all business travel and coordinated meeting arrangements-Collaborate with partners to schedule events-Collaborate with creative directors and creative strategists to develop content calendars and visualize extensive marketing plans-Provide weekly reporting updates to guide strategy of paid media campaigns Show less

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  Self Employed

  Dec 2017 - Aug 2022

  Nanny

  Full-time December 2017-August 2022Part-time June 2008-December 2017-Managed all household duties and childcare Monday-Friday-Full supervision of two children from 7am to 5pm daily-Coordinating driving to school and other activities-Preparing and serving well-balanced meals while ensuring food safety for a 4-year-old's severe nut allergy, while trained in emergency response-Organizing educational and energizing activities for children and maintaining a professional relationship with parents focused on children's development Show less

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  Ernest Lorraine Associates

  Nov 2020 - Aug 2022

  Executive Assistant and Marketing Manager

  Executive Assistant & Marketing Manager for Ernest Lorraine AssociatesErnest Lorraine Associates (ELA) is a USA-based business development firm that assists economic development organizations, private firms, and government agencies worldwide to identify and attract business opportunities and investment. ELA has conducted promotion initiatives in the United States, Mexico, Australia, Singapore, Germany, the Czech Republic, France, the Caribbean, Switzerland, Canada, South Korea, South Korea, Portugal, Finland, and the United Kingdom. -Perform administrative tasks in relation to the CEO-Full support of daily operations-Use of Microsoft Word, Excel and Powerpoint to prepare correspondence with clients-Maintain calendar and records of all employees-Arrange business travel for CEO and coordinates meeting arrangements-Create database of potential leads for clientele through targeted research-Run email marketing campaigns for clients-Create & maintain Paid Media campaigns on both Meta & Google-Develop performance reports on Paid Media efforts-Create & publish monthly newsletter Show less

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  Wpromote

  Jul 2022 - Dec 2023

  -Planning and implementing comprehensive paid search strategies to drive direct response and new user acquisition for clients-Work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship-Create and manage paid search accounts/campaigns via various paid search marketing platforms including Google Ads and Microsoft Ads-Managing Search, Shopping, Display, Remarking, App and Video campaigns-Conduct keyword research, writing ad copy, and establishing budding strategies to meet and exceed client KPI's-Use Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals-Analyze paid search campaign results and adjust strategy and budgets accordingly-Communicate with clients regularly to discuss goals and deliver results-Develop strategies across all marketing channels to improve client goals (CPA, ROAS, etc.) and achieve maximum efficiency*Client highlights include: REEF®, STAUD® Clothing, 5.11® Tactical, Dermelect, Quikz by Pangea, The Goulet Pen Company & Mercer Advisors Show less - Nomimated Rookie of the Year Agency Wide- Execute thoughtful, strategic digital marketing campaigns for clients using best practices for SEO, Paid Search, and Paid Social - Craft messaging and engagements in line with campaigns, brand, and platform to support flow of new content to social channels- Create and manage ongoing optimization efforts of Paid Search campaigns, including daily budget monitoring, bid management, keyword research, and on-site conversion strategy based on performance - Create and manage ongoing optimization efforts of Paid Social campaigns, including daily budget monitoring, bid management, audience planning, creative, and full-funnel conversion strategy- Manage client’s SEO strategy by doing keyword research, site optimizations, and running competitive analysis- Provide client support through phone and email communication, meetings, and monthly campaign reporting on work completed and goal-centered metrics Show less

  • Paid Search Manager, Enterprise

    Apr 2023 - Dec 2023

  • Digital Marketing Manager, Emerging Digital

    Jul 2022 - Apr 2023
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  Donut Digital

  Dec 2023 - now

  *Client highlights include: Caraway® Home, MeUndies®, PMD Beauty, Seed, Versed Skin, Tally Health, & Zygo

  • Senior Growth Marketing Manager, Paid Search

    Aug 2024 - now

  • Growth Marketing Manager, Paid Search

    Dec 2023 - Aug 2024