Danhua Ma

Experience

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  Experimental Sound Studio

  Apr 2016 - Oct 2016

  Intern
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  Armstrong Flooring, Inc.

  Jan 2017 - Jun 2018

  Marketing Assistant

  - -Assist in the management and maintenance of Southeast Asian dealers, analyze market budgets anddynamic changes in purchase, sales and inventory between each customer, and use creative materials such asproduct manuals, promotional leaflets, promotion tools, demonstration tools, etc. to stimulate brands toenter major projects in Southeast Asia.- -Maintain communication with factories in the United States, Australia, Europe, Wujiang and othercountries, understand local new product launch progress and plans, and provide support for productintroduction, localization, and technology upgrades- -Brand communication, independently operating the brand's Southeast Asia Facebook official account andcommunicating with the U.S. headquarters for content scheduling planning; internal communication contentplanning, writing, and publishing of Southeast Asia's quarterly electronic magazine- -Attract investment through industry exhibitions, forums, summits, etc. introduced customers from theMiddle East, Japan, Africa and other regions and assisted them to complete the company's complianceprocess, and successfully assisted the company to expand its business in the Asia-Pacific region- -Monthly market intelligence analysis, based on macroeconomics, provides new product information andtrend analysis in the industry through industry data and third-party platform monitoring, and assists productmanagers in planning products based on the existing product system- -Compiled supporting materials for brand solutions in the fields of elderly care and education. During histenure, projects in the education field grew rapidly and became the company's second-highest salessegment. Show less

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  EcoWater Systems LLC

  Aug 2018 - Jun 2023

  Marketing Communications Specialist

  Brand building- According to the annual market communication strategy, assist the marketingcommunication manager to complete advertising creatives and brand online VI upgrades, establish an omni-channel owned media matrix for online communication to form a full-link communication path to enhancebrand awareness, and cooperate with third-party research companies Cooperation, brand awareness hasbeen significantly improved. Outdoor traditional media such as airport advertisements, highway signboards,gate advertisements, city landmark electronic media, etc.; TV media such as CCTV9; traditional paper mediasuch as China Eastern Airlines Magazine, Air China Magazine, AD, and Home Gallery; digital media such asTencent Ads, Baidu, Douyin and Xiaohongshu etc.Digital marketing-The brand owned media matrix is ​​built from 0-1, based on the consumer language ofdifferent online platforms, to reach the target customer group and obtain investment retention. Independentand in-depth operation of Douyin platform, the number of fans increased by 75.83% year-on-year, theexposure increased by 528.94%, and the interaction increased by 198.12%. It successfully incubated threebrand IPs; during the operation of Xiaohongshu, the account became the industry leader and achieveproduct-efficiency integration through KOL’s group purchasing mechanisms. According to the brand businessstrategy, assist the Sr. brand communication manager to complete multiple online campaigns, keep up withonline marketing trends, use creative strategies to cooperate with viral videos, celebrity placement, mediaplacement, etc. to promote new products, incubate IP, etc.; assist the official website to comprehensivelyvisual uppgrade, independently complete the second revision of the new official website, and consolidate thehigh-end brand toneOffline activities-independently planned and communicated for several communication industryexhibitions and forums and summits Show less

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  Markor International Home Furnishings Co Ltd

  Jul 2023 - now

  Marketing Manager

  - -Brand building-Plan differentiated multi-brand communication strategies based on the company's multi-brand strategy and product strategy; formulate annual brand plans based on integrated marketing ideas,grasp the main line of overall communication, formulate monthly plans, and lead the internal creative teamto output products that are consistent with both brand and tone. Coordinate the advertising company tocomplete the production of core product materials, release rhythm planning and execution of graphics, textsand videos based on gender and online platform characteristics.- -Digital marketing-Off-site traffic, the strong exposure of brand advertising increases the volume of storeactivities, and the strong consumption intention of effect advertising increases the store. The number of UVstore visitors increased by 55.76% month-on-month, and single product hand-shopping searches increasedby 38.6% month-on-month; media Purchasing, combined with external resources e.g. What is Worth Buying& Tencent Advertising, to promote the completion of Xiaomi crowdfunding project; Xiaohongshu contentplanting, combined with platform trends and marketing nodes into Campaign to create hot products, expertsput in CPE 10, the achievement rate is 100%, click 1,000+ likes and a buzz rate of >10%, the brand word hasgone from 0 to a dark horse word in the industry within a month, and a Xiaohongshu channel product matrixhas been built. Gain in-depth insight into Xiaohongshu platform marketing methods. Show less