Andy Chilton

Andy Chilton

Copywriter

Followers of Andy Chilton1000 followers
location of Andy ChiltonClaix, Auvergne-Rhône-Alpes, France

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  • Timeline

  • About me

    Bilingual, creative, marketing & communication manager/copywriter with 25+ years of experience in European SMEs and multinationals and a strong technology focus.

  • Education

    • The University of Huddersfield

      1987 - 1992
      BA (Hons) Humanities French. English

      Activities and Societies: University Rugby team Student Union Photographer

    • CIM | The Chartered Institute of Marketing

      1992 - 1994
      Professional diploma in marketing Marketing
    • University of Huddersfield

      -
      BA (Hons), Chartered Institute of Marketing, Professional Diploma Marketing, Modern Languages

      Activities and Societies: Sport, music (guitar), fundraising, politics, current affairs As a bilingual (French/English) communications manager/ copywriter, I have over 25 years' experience in English and French SMEs and multinationals, with a strong technological focus.I began my career as a copywriter; this creative skill has remained a cornerstone of my entire career. Since then, I've acquired a wealth of experience in both traditional and digital communication channels, including content creation, event management, search engine optimization, press relations, business… Show more As a bilingual (French/English) communications manager/ copywriter, I have over 25 years' experience in English and French SMEs and multinationals, with a strong technological focus.I began my career as a copywriter; this creative skill has remained a cornerstone of my entire career. Since then, I've acquired a wealth of experience in both traditional and digital communication channels, including content creation, event management, search engine optimization, press relations, business development and direct marketing.French has been my professional language for 15 years. I am therefore able to integrate easily into French teams, while writing and managing content in English, my mother tongue.For more information and examples of projects I have worked on, please visit https://responsable-com-anglophone.com/ Show less

  • Experience

    • ICD Marketing

      Dec 1993 - Dec 1997
      Copywriter

      •Writing copy and developing above and below-the-line advertising •Writing newsletters and promotional articles for trade publications•Liaising with external suppliers such as printers, fulfillment houses,Design and list-broking agencies•Overseeing and coordinating whole in-house projects whilst working to a budget

    • BTG

      Jan 1998 - Nov 1999
      Communications Executive

      •Writing copy and producing promotional material both in-house and externally •Writing articles for trade publications/writing press releases/dealing with press enquiries•Liaising with suppliers (printers, advertising agencies, repro houses etc)•Planning, coordinating and attending exhibitions/coordinating website development

    • Orange

      Dec 2000 - Feb 2003
      Communications Manager

      •Developing and implementing channel communications (PoS, PPoP & collateral, Web)•Brand Management for all communications in the above channels•Key channel contact for the small business segment (key stakeholder in the development of the Orange Business Specialist Channel)•Liaison with all key business areas within Orange: Message Development, Brand Expression, Communications Planning, Legal, Product Marketing, CRM•Project management: the development of a fulfillment system to filter leads, including the development of bespoke software Show less

    • Avenir Telecom

      Sept 2003 - Aug 2006
      Marketing Manager

      •Man-management: managing the company’s marketing team •Website development and maintenance •Project management: development and implementation of network funded marketing activity•Budget control: monitoring and control of marketing budget•Development of all off-line marketing communications (including all copy writing)•Negotiating co-funding for marketing activity from networks/other suppliers•Research: generating and analysing customer feedback/monitoring external environment•Developing and maintaining marketing plans•Developing and managing sales incentives•Agency/Supplier management (covering Design/New Media/PR/Events)•Public relations: liaising with the trade press, writing press releases, providing comment for key titles Show less

    • Floralis

      Mar 2008 - Dec 2013
      Marketing & Communications Director

      •Strategy: development of marketing strategies for both Floralis and its Business Units•Marcoms: development of all on/offline marketing communications in English/French•Copywriting: development of marketing messages and copy for on and offline activity•Management of all PR activity for the company •Events: development and management of scientific conferences including all associated financial management•Man-management: managing the company’s marketing team•Strategy: development of marketing strategies for both Floralis and its Business Units Show less

    • CEA Liten

      Dec 2013 - Dec 2015
      Communications Manager/Responsable Communication

      Elaboration et suivi du plan stratégique de communication en accord avec la direction de l’institutMise en place des outils et méthodologies pour moderniser et optimiser la communication et promotion (planification, bases de données, ciblage, marketing direct, évaluation des actions)Développement des outils spécifique pour accompagner le développement d’affaires en France et à l’international (web, évènementiel ciblé, prints, presse)Mise en place des actions de renforcement de la notoriété institutionnelle de l’Institut en France et en EuropeMise a jour des supports de communication institutionnelle (rapports d’activité, web, colloques, expositions)Mise à jour des démonstrations menées au showroom Minatec et actions associéesManagement et suivi de l’équipe COM (3 p) et renforcement des compétences de l’équipe selon le plan stratégique (missions de l’équipe : gestion logistique, organisation des visites, salons, mise a jour web, gestion de la base multimédia)Management et conduite des projets de communication avec l’équipe commerciale LITEN, les chefs de départements et l’équipe de communication stratégique CEATECHConstruction et exécution du budget de communication Show less

    • Telenco Distribution

      Jan 2016 - Feb 2017
      International Marketing Manager

      Implementation and delivery of an international marketing plan including relevant marketing auditsEvaluation of internal/external logistic processes and their adaptation to international marketsE-commerce: Development of an international version of Telenco Distribution's e-marketing platformPromotional activities: E-commerce, E-marketing inc. SEO/SEM, viral marketing, marcoms, PR, Text management: CMS related activiies and translations of existing french documentation into FrenchReporting; Evaluation of sales activities/SEO activity and corrective updateshttp://www.telenco-distribution.com/ Show less

    • Big Mountain: Conception-rédaction/redaction/design. Prestations de communication en anglais

      Jan 2018 - Sept 2018
      Rédacteur, Concepteur Rédacteur chez Big Mountain

      Rédacteur, Concepteur Rédacteur et Dirigeant de Big Mountain: une agence de marketing dédiée au marketing et communication anglophone. Rédaction-ConceptionVos communications en anglais rédigées par un rédacteur expérimenté ET anglais. Des messages marketing clairs, simples et créatifs qui feront vibrer vos prospects.

    • Bio-Logic Science Instruments

      Sept 2018 - Oct 2022
      Communications Manager

      Responsible for developing and implementing the communications strategy for BioLogic, a leading international designer and manufacturer of high-performance scientific measurement equipment. Bio Logic instruments play a pivotal role in advancing research domains as diverse as electrochemistry, rapid kinetics and photosynthesis as well as battery , fuel cell and material testing).

    • BeFC Bioenzymatic Fuel Cells

      Dec 2023 - Sept 2024
      Senior Communication Lead

      97% of batteries end up in landfill or incinerated, BeFC biofuel cells are an eco-friendly energy source that help industry achieve its commercial objectives as well as protect the planet. I work for BeFC across all communication channels including: digital, marcoms/print and PR as well as look after SEO. Additional responsibilities include benchmarking (marketing & communications) and strategy development (communications).

  • Licenses & Certifications

    • Professional diploma in Marketing

      CIM | The Chartered Institute of Marketing
      Sept 1992