Stéphan ETEME

Experience

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  AES SONEL SA

  Jan 2008 - Jan 2010

  Analyste en gestion des réclamations

  - Reporting weekly claims throughout the national territory- Design and Implementation of PACIM Program (Assistance to unsatisfied Customers) in all AES-SONEL agencies- Evaluation of performance of AES-Sonel Call center KPIs and claims processing- Design and drafting of the quality reception charter of AES-SONEL- Account Management of private and professionals customers- Customer Satisfaction SurveyGTV CAMEROON (Gateway-broadcasting-

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  GTV CAMEROON SA

  Aug 2008 - Feb 2009

  Sales Executive

  - Managing and leading a sales force of 05 people - Establishment of the distribution channel - Management of dealers - Prospecting and sales of GTV packs

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  ASCESE

  Apr 2011 - Nov 2011

  Chef de publicité

  Advertising Project Manager: CALVE, LIPTON, LE TRESOR, UNIMIX, CCA-SIDA…- Design communication and marketing plans regarding TTL, ATL and BTL aspects- Writing Brief creation- Development of advertising plans- Design communication strategies and communication budgets- Vendor Management (Regis advertising, printers, screen printers ...)- Management and training of the sales force (12 sales reps)- Implementation of the distribution channel- Drafting of reports and monitoring reporting Show less

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  Camcom. Inc

  Nov 2011 - Dec 2012

  Responsable d'agence

  Position: Advertising Manager- Implementation of the road safety campaign- Organization INTERNATIONAL PRIZE NJAWE at the Hilton Hotel,- Recruitment, training and evaluation of advertising managers and their assistants,- Brand Management & Sales Activation: Blue Diamond, QUEEN FISH- Preparation of draft communication on public health in Africa- Establishment of assessment tools and monitoring activities,- Kick off of the news paper ” LE MEDECIN D’AFRIQUE”- Design marketing plan- Implementation of the distribution channel- Supplier Management Show less

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  Protéines +

  Nov 2011 - Dec 2012

  Directeur de publication de Le Médecin d'Afrique

  Le Médecin d'Afrique est un magazine mensuel dédié à la prévention des risques sanitaires et des fléaux en Afrique Francophone.Il s'agit donc d'un journal appuyé et soutenu par un conseil scientifique de médecins pluridisciplinaires qui contribuent par leur expertise à informer le grand public sur les risques pathologiques causés par des maladies.Pour ré-dynamiser/relancer cette initiative suspendue depuis 02 ans déjà dès suites de défaut de trésorerie, toute assistance volontaire est la bienvenue. Au nom de toute l'équipe de rédaction et du conseil scientifique, je vous remercie. Show less

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  BARAKAT GROUP (CAMEROUN & CONGO)

  Jan 2013 - Dec 2015

  Head of Sales and Marketing

  - Preparation of annual communications plan- Design marketing plan- Implementation of commercial action plan- Management and training of the sales force (04 sales developers)- Definition of business objectives- Redesign Project total websites- Development of market research- Implementation strategies of competitive intelligence- Design web strategy and social Marketing 2.0 based on social media- Production monitoring & communication media- Vendor Management- Internal Auditor ISO 9001v2008 Show less

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  MTN Cameroon

  Jan 2016 - Dec 2018

  Provide inputs for the segment business planning cycleTimely issue and execute quarterly cycle plans Continuously monitor progress on targets, propose and execute appropriate corrective actions when and where necessary.Execute value and subscriber base management for the segmentExecute detailed Market Segment analysis to deliver conclusions and insights: Markets –Volume and Value, trends, segmentation, competitors, channel, SWOT. Translate insights and analysis into opportunities.Follow up campaign and P&S implementation Follow up product evaluation – so that they drive the profitability of specific segment and overall value proposition.Support analysis of ROI and effectiveness of both Brand and product campaign against competitor’s activity.Research trends and best practices within the TMT (Telecoms, Media and Technology) industry and regularly benchmark MTNC practices and offers with other players worldwide.Nurture an effective working relationship with EBU/Distribution/Product/BI//IS/CR/relevant service units to ensure timely execution and delivery of the cycle planFollow-up and monitor execution of Sales & Distribution/Enterprise Business Unit plans with regard to Segment specific issues.Execute initiatives driving Brand Awareness and Affinity within the segmentWork with the Trade Marketing team to apply segment insights to BTL programs that will support a differentiated MTN segment propositionEnsure strict adherence to the Go-To-Market process Show less

  • Coordinator, Value Proposition Go To Market & Experience Design B2B

    Nov 2016 - Dec 2018

  • SME Marketing Coordinator

    Jan 2016 - Oct 2016
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  MTN

  Jan 2019 - Apr 2019

  B2B & Digital CVM Commercial Coordinator

  -Point of contact for BTL day-to-day to the B2B Segment unit.-Arrange internal campaign approvals, if necessary, for campaigns proposed by EBU Segment.-Liaison with EBU Unit and stakeholders to leverage on additional revenues.-Provide customized campaigns focused on B2B accounts, broadcast and manage all awareness messages and efficiency-Responsible for the ongoing analysis and interpretation of trends in the B2B Customer Base to drive insights and actions.-Manage day-to-day operational matters of CVM campaigns.-Prepare and get approval of business cases of the campaigns for B2B Segment unit.-Evaluate campaigns and prepare summary for performance per campaign and monitor to meet CVM KPI’s-Perform Universal control group analysis-Perform B2B and Digital Campaigns opportunity assessment / base analysis.-Continuously monitor overall B2B and digital market for loyalty, satisfaction, threats, recommendations etcReport on customer delight score.Manage and apply the Customer Value Management programme to enhance brand/customer experience in the B2B and digital segmentCoordinates at all stages with the CVM Leader and heads of other segments.Provide weekly, monthly, annually reports on revenue performance of the B2B and digital segments. Show less

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  MTN Cameroon

  May 2019 - now

  Head of Business Development

  1. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue 2. Develop strategies and champion customer centric culture across the organization to transform MTNC’s revenue. 3. Develop strategy and oversee execution of same for sustainable growth and development 4. Coordinate overall channel activities to ensure product & solution to address client needs 5. Liaise with sales management to identify and attend to specific client needs and resolve problems. 6. Drive the adoption of New Growth Opportunities for the Business 7. Drive strategies for effective market penetration based on dedicated solution to optimize performance. 8. Ensure partnership strategy meets business objectives and client requirements 9. Ensure full understanding of the telecommunications and technological industry following trends and developments in order to assess the strategic technology and regulatory impact on MTNC’s current and future business 10. Establish processes and standards for impact assessment, and evaluation of systems and technologies with regards to customer experience Show less