Sofia Franchi Romano

Experience

• 

  Grandi Giardini Italiani

  Sept 2014 - Mar 2015

  Project manager for developing Swiss Cultural Heritage Network

  Market research for potential new clients (+ 5 new clients) Customer relationship managementPlanning of promotional events (2 events, Milan and Lugano)

• 

  Hupac Group

  Jun 2016 - Jul 2016

  Support for Logistic Department

  - Translate official presentation and documents (German, Italian and French)- Risk factors analysis specific to rail transportSupport for HR- Facilitation of new hire process

• 

  Frontiers

  May 2018 - now

  Responsibilities:• Lead and manage a team responsible for the end-to-end execution of digital marketing campaigns, ensuring alignment with broader organizational goals and growth objectives.• Design, implement, and optimize highly personalized customer journeys across a comprehensive omnichannel engagement strategy, leveraging advanced marketing automation technologies to drive engagement, conversions, and customer loyalty.• Oversee the complete personalization analysis process, utilizing Salesforce Analytics and other data tools to provide actionable insights that guide campaign improvements and drive continuous optimization.• Take full ownership of the execution of marketing campaigns, ensuring flawless delivery, alignment with key performance indicators (KPIs), and measurable impact on the business.• Navigate Salesforce Marketing Cloud, Sales Cloud, and related platforms to support and guide the team, offer insights, troubleshoot challenges, and drive process improvements that streamline campaign workflows and increase efficiency.• Collaborate closely with internal stakeholders across departments (Sales, Product, Data Science, and Design) to align marketing efforts with business goals, ensure seamless pipeline support, and execute on unified strategies that deliver results.• Take accountability for the conversion metrics tied to key business growth drivers, ensuring the marketing team’s efforts directly contribute to lead generation, sales growth, and customer retention.• Foster a culture of innovation and continuous learning, ensuring the team is always up to date with emerging marketing technologies, best practices, and automation trends. Show less Key Responsibilities:• Lead the execution and optimization of Marketing Cloud journeys and Sales Cloud automations, driving sustainable growth for Editorial Boards, Submissions, and Research Topics through data-driven strategies.• Collaborate with cross-functional teams (Customer Journey, Publishing Development, Product Design, Marketing, Data Reports, and Data Science) to design and scale automated customer journeys, transforming manual initiatives into high-impact, scalable solutions.• Identify, propose, and implement growth initiatives leveraging Salesforce Marketing Cloud and Sales Cloud, aimed at achieving significant KPI growth (10x or more) through automation and targeted engagement strategies.• Analyze and report on performance metrics daily using Salesforce Analytics and other data visualization tools, providing insights into the effectiveness of initiatives and recommending optimizations based on data-driven findings.• Lead the execution of custom engagement initiatives with conversion tracking, utilizing Salesforce Marketing Cloud and other tracking tools to measure, optimize, and maximize conversion rates.Contribute to cross-departmental OKRs by aligning marketing and automation efforts with broader organizational objectives, ensuring measurable results and continuous improvement across teams. Show less Key Responsibilities:• Lead the design, implementation, and optimization of automated campaigns using Salesforce Marketing Cloud, ensuring seamless execution and measurable results.• Manage the full lifecycle of Salesforce Marketing Cloud journeys, from creation and testing to deployment, focusing on delivering personalized and automated customer experiences.• Utilize Salesforce Analytics to generate detailed campaign reports, providing actionable insights, performance analysis, and strategic recommendations for optimization.• Continuously enhance campaign performance through A/B and multivariate testing, leveraging advanced segmentation, subject line optimization, sending time adjustments, content personalization, and landing page improvements to maximize open rates, engagement, and deliverability.• Drive customer segmentation, targeting, and lead nurturing strategies by leveraging Salesforce CRM data to create tailored, high-impact campaigns.• Architect complex campaign workflows within Salesforce Marketing Cloud, defining validation rules, triggers, alerts, and automated responses to optimize customer interactions and engagement.• Define dynamic list criteria and collaborate closely with the data team to ensure efficient data integration and identification of necessary system or field enhancements.• Develop and execute comprehensive testing plans, conduct thorough analyses, and report key learnings to continuously refine and improve marketing efforts.• Implement advanced tracking mechanisms using Salesforce Marketing Cloud’s cross-channel environment, ensuring precise tagging and coding of content and links for detailed performance tracking. Show less

  • Marketing Automation Manager

    Dec 2021 - now

  • Customer Journey Project Manager - Marketing Automation

    Jan 2021 - Dec 2021

  • Digital Marketing Automation Specialist

    May 2018 - Jan 2021