Kevin Naicker

Experience

• 

  FNB South Africa

  Feb 2007 - Mar 2008

  Banking Consultant

  • Bulk Teller, customer deposits, withdrawals and cheques.

• 

  Quality Street Motors

  May 2009 - Jul 2011

  Motor and Services

  Admin Clerk, Personal Assistant, Daily Cash Sales, Switchboard, Daily Reconciliation, Administration, Invoicing, Filing

• 

  Old Mutual

  Aug 2011 - Jul 2012

  Personal Financial Advisor

  •Rendering Personal Financial Advice regarding Risk and Asset Protection. •Accredited Mutual & Federal and Nedbank Products, Wills, PreRetirement Planning, Investments.

• 

  Vector Logistics

  Feb 2013 - Nov 2022

  Customer Service Specialist

  Key Responsibilities: • Customer Service Excellence: Managed SAP CRM/R3 systems to ensure efficient order processing, issue resolution, and communication with customers and internal teams. • Supply Chain & Stock Management: • Extracted load exception reports and communicated short loads, stock availability, and drop dates with customers. • Processed large allocations (JABs), ensuring stock availability at depots and accurate updates for stores. • Coordinated with depots, plant stock controllers, and call center sales teams for smooth operations. • Sales & Margin Optimization: • Ran fresh chicken pricing reports, updated pricing per buyer requirements, and ensured compliance. • Investigated and turned around underperforming stores, improving sales performance. • Reporting & Compliance: Compiled complex reports under tight deadlines, ensuring full compliance with operational standards. • Problem Solving & Communication: Handled out-of-stock issues, pricing queries, redelivery schedules, blocked accounts, and payment procedures, providing professional and timely correspondence to customers. Show less

• 

  RCL FOODS

  Feb 2015 - now

  • Develop long-term strategic plans for key accounts aligned with company growth targets.• Identify new revenue opportunities, including channel expansion and untapped segments.• Conduct business reviews using sales data, financial reports, and customer insights.• Lead joint business planning (JBPs) with distributors for mutual growth.Financial Management & Profitability:• Own P&L for national accounts, ensuring sustainable growth.• Develop pricing strategies balancing competitiveness and margins.• Lead contract negotiations, managing rebates and trade terms.• Drive net revenue management (NRM) for profitable sales growth.• Monitor trade spend, ensuring optimal ROI.• Perform financial analysis, budget forecasting, and cost control.Promotions & Customer Engagement:• Develop 12-month promotional calendars with ROI-driven investments.• Collaborate with marketing for brand visibility and distributor engagement.• Optimize trade marketing budgets and evaluate campaign performance.• Use digital platforms to drive product visibility and sales growth.• Monitor digital ordering trends and SKU profitability.Customer Relationship & Business Development:• Build strong relationships with customers and distributors.• Develop financial models and growth strategies to improve profitability.• Conduct business reviews and provide sales insights to distributor teams.Supply Chain & Distribution Optimization:• Forecast demand and align with Sales & Operations Planning (S&OP).• Collaborate to reduce costs, optimize logistics, and minimize stock losses.• Monitor distribution efficiencies and cost-to-serve.• Analyze sales data and margins to identify trends and risks.• Develop monthly, quarterly, and annual financial reports.• Monitor distributor performance and track category profitability.• Oversee contract development, negotiation, and renewal.• Ensure pricing and trade terms maximize profitability.• Ensure compliance with financial policies and regulations. Show less Key Responsibilities: • Sales & Business Growth: Developed and presented factbased sales proposals, achieved profitability and sales targets, and expanded business through new product development (NPD) and new channel opportunities. • Account & Relationship Management: Built and maintained strong executive and operational relationships with key national accounts, ensuring strategic alignment and customer satisfaction. • Market & Competitive Analysis: Conducted competitiveresearch, tracked market trends, and optimized pricing strategies to maintain a competitive edge in the QSR and foodservice sectors. • Strategic Planning & Execution: Assisted in developing account strategies, collaborated cross-functionally to execute sales initiatives, and monitored customer performance to enhance market share. • Supply Chain & Distribution: Acted as the central contact for supply chain coordination, ensured efficient order fulfillment, and facilitated seamless NPD launches from factory to distributor to end-user. • Financial & Performance Management: Forecasted, budgeted, and tracked revenues, costs, and trade spend investments, ensuring ROI optimization and alignment with sales budgets. Show less Key Responsibilities: • Sales & Revenue Growth: Led a team of 10 Business Development Consultants and 2 Technical Trainers across KZN, Eastern Cape, and Western Cape, ensuring accurate sales forecasting, volume growth, and new business acquisition. • Customer Relationship Management: Maintained and expanded key customer relationships, identified new opportunities, and aligned regional resources to achieve strategic objectives. • Supply Chain & Distribution: Managed regional stock availability, oversaw the order-taking process, and worked closely with route-to-market partners like SG Convenience, Vector Logistics, and Bidfood to ensure seamless operations. • Budget & Performance Management: Achieved regional sales targets, controlled sales costs, and monitored profitability and market trends to optimize strategy. • Team Leadership & Development: Directed and motivated the area sales team, implemented performance management strategies, scheduled training, and developed career progression plans for subordinates. Show less Key Responsibilities: • Sales & Revenue Growth: Led a team of 4 Business Development Consultants and 1 Technical Trainers across KZN, ensuring accurate sales forecasting, volume growth, and new business acquisition. • Customer Relationship Management: Maintained and expanded key customer relationships, identified new opportunities, and aligned regional resources to achieve strategic objectives. • Supply Chain & Distribution: Managed regional stock availability, oversaw the order-taking process, and worked closely with route-to-market partners like SG Convenience, Vector Logistics, and Bidfood to ensure seamless operations. • Budget & Performance Management: Achieved regional sales targets, controlled sales costs, and monitored profitability and market trends to optimize strategy. • Team Leadership & Development: Directed and motivated the area sales team, implemented performance management strategies, scheduled training, and developed career progression plans for subordinates. Show less Key Responsibilities: • Sales & Market Development: Conducted market research, implemented promotions, secured new line listings, and ensured front-of-house product availability and quality. • Customer & Solution Selling: Used structured call planning (SMART objectives, pre-call planners) to effectively engage customers, address objections, and provide tailored solutions. • Cross-Functional Collaboration: Provided quality feedback to marketing, supply chain, and other business functions, ensuring alignment with market trends and competitor activity. • Leadership Development & Training: • Trained under Erika Hoffman (Apr 2018 – Jul 2019) as part of a management program, completing a Leadership Essentials course. • Assisted with managerial duties, including team upskilling, administrative tasks, strategy planning, and activity tracking. • Implemented a POS tracking system for the team. Show less

  • National Account Manager (Horeca & Trade)

    May 2024 - now

  • Assistant Account Manager

    Nov 2022 - May 2024

  • Area Sales Manager - Coastal

    Jul 2021 - Nov 2022

  • Area Sales Manager KZN

    Aug 2019 - Nov 2022

  • Business Development

    Feb 2015 - Nov 2022