Isaac Oladipo Ogunkanmbi

Experience

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  Greensprings School, Nigeria

  May 2012 - Aug 2012

  Accounting Specialist
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  Saladmaster

  May 2013 - Aug 2013

  Junior Accountant
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  Wema Bank Plc

  May 2014 - Aug 2014

  Marketing Executive
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  AutoNation

  May 2015 - Aug 2015

  Financial Accountant
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  Learn Africa Plc Bookshop

  Jan 2017 - Nov 2017

  Senior Accountant

  1) Prepare and analyse monthly, quarterly, and annual financial statements.2) Develop and manage the annual budget and monitor budget performance.3) Stay up-to-date with tax regulations and prepare accurate tax returns.4) Coordinate and prepare financial data for external audits or reviews.5) Conduct financial analysis to identify cost-saving opportunities and revenue growth strategies.6) Establish and maintain accounting policies and procedures, ensuring compliance with IFRS and implementing internal controls. Show less

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  AB InBev

  Jan 2019 - Sept 2022

  Marketing Manager

  1) Directed the launch of Trophy Stout and Flying Fish, new product line, delivering revenues of $27M and $14M in their first years respectively with 2 SKUs each.2) Delivered market share of 23% in stout category and 12% in flavored alcoholic beverage category post launch for Trophy Stout and Flying Fish.3) Part of the relaunch team tasked with seeding Castle Lite in target low ABV markets with a successful post launch market share of 3.8% leveraging the Castle Lite Unlock campaign. 4) Yearly negotiation of contracts with agencies and vendors with a total savings of $2.35M over 4 years.5) Effectively managed over $6M yearly for the purchase of Point of Sale material leading to increased brand visibility and brand awareness.6) Conceptualized and executed innovative impact launch campaign for Trophy Stout and Flying Fish comprising multi-media ATL and BTL elements.7) Created the Stage model which broke down the country into segments for targeted distribution and promotions delivering an average of 7% in total incremental volume contribution YOY. 8) Increased on-premise activation success from an average of 79% to over 94% by implementing improvements from my Lean Six Sigma Yellow belt project.9) Designed the trade marketing point of sale toolkit driving uniform execution in trade which led to a 33% increase in partner outlets exclusivity nationally.10) Conduct Market research and sampling exercises to penetrate new markets with a total revenue contribution of $19M over 3 years.11) Recruited and trained 2 assistant marketing managers. Show less

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  Kora

  Oct 2022 - Apr 2024

  Senior Product Marketing Manager

  1) Implemented successful demand generation and integrated marketing campaigns with a 11% increase in revenue.2) Lead the segmentation, positioning and messaging for our settlement product being utilized by over 400K businesses for cross border remittances.3) Produced sales collateral assets, such as case studies, whitepapers, battle cards and deck presentations that supported our sales teams and increased win rate by 33%.4) Craft compelling and differentiated product positioning and messaging that resonates with our different target audience ensuring congruency in messaging cross departmentally between Customer Success, Sales, Product, Marketing and maximizing all our distribution channels. 5) Lead internal and external events including trade-shows by partnering with established thought leadership platforms where we educate and share existing product related updates and new offerings.6) Perform thorough market research and competitive analysis to understand and effectively communicate product value proposition and entrench differentiation.7) Collaborate with the marketing team to develop and execute marketing campaigns, including webinars, email campaigns, video advertisement and social media. Show less

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  Pastel

  Dec 2022 - Nov 2023

  Product Marketing Manager

  1) Launched SwiftMoney Individual (B2C) mobile bank with >110k sign ups and and average retention of 38% year to date.2) Launched SwiftMoney Business (B2B) with >200K sign ups and average retention of 66% year to date.3) Launched Sigma, an AI fraud detection tool catering to preventing fraud with a 97% success rate and reducing non performing loans.4) Updated and optimized website for inquires relating to credit lending leading to a 44% increase in web traffic.5) Reduced customer complaint by 46% by deploying blogs, explainer videos and sales script unifying the messaging across all functions and ensuring consistency in communicated value. 6) Anticipated financial impact from referral bonus disbursement system and worked with leadership to develop solutions reducing cash burn by 16%.7) Lead a team of offline marketing specialists responsible for prospecting, recruiting, and onboarding new customers for our mobile banking solution.8) Developed Ideal customer profile, positioning, messaging and go-to-market strategy for all products in out tech stack.9) Proposed new features to be added to the product roadmap by leveraging feedback from user research and customer feedback.10) Leveraged both paid and organic channel to increase product reach and adoption by targeting ideal customers and building thought leadership content aligned with their needs. 11) Collaborated closely with multicultural and cross-functional teams, including design, engineering, sales, partnership, customer success and the product team to improve overall service. Show less

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  Blackline Safety

  May 2024 - now

  Product Marketing Manager