Jayson Sevison

Experience

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  Unique Communication Solutions

  Jan 2011 - Sept 2014

  Digital Marketing Specialist

  Designed & managed content for both company websites. Strategized online content & created a complex online learning center (2k+ pages), which included walk-through guides & step-by-step videos.

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  THIS, Inc.

  Jun 2014 - Sept 2014

  Digital Marketing Specialist

  Managed the marketing platform of Greg McKeown, author of the NYT Best-Seller "Essentialism: The Disciplined Pursuit of Less." - Hired, trained, and managed 5+ employees to increase Greg's influence on social media. - Quadrupled mail subscription list in two months from 5k to over 20k.

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  Greg McKeown

  Jun 2014 - Feb 2016

  Digital Marketing Manager

  Increased platform size from 15k to 40k in four months.Created an automated drip campaign to capture & qualify upsell leads for the workshop & keynote. The system also doubled client engagement.Acquired 2k registrees for a live webinar with only two weeks lead time. Created website & back-end system.

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  IBrokeMyPhone, LLC On-Site Repair

  Sept 2014 - Nov 2015

  CEO & Founder

  Repaired phones on-site so executives never had to leave the office. Bootstrapped this company during college and became the preferred provider of device repair for Vivint, Vivint.Solar, Nuskin, Doterra, NUVI, and others. Trained & managed nine technicians to successfully repair hundreds of devices.

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  UP Systems

  Feb 2016 - Dec 2016

  Marketing Specialist

  Shawn is the founder and CEO of UP., where he teaches and coaches executives and emerging leaders how to enable everyone around them to become breakthrough innovators. When leaders habitually embrace differences and invest in empathy and design thinking, they tap into the fuel needed to transform conflicts into innovation. At UP. we call this type of leadership Empathic Disruption.

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  SpinGo

  Apr 2016 - Jun 2016

  Marketing Specialist

  Created and managed marketing campaigns across all digital and social media channels.Optimized ticketing landing pages, social pages, and websites for PPC, SEO, and eCommerce.Created marketing content with Adobe Creative Cloud.

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  The Wiseman Group

  Apr 2017 - Jan 2023

  Responsible for directing the strategy and execution of all marketing efforts to promote our mission, brand, publications, and products through thought leadership, live events, downloadable resources, and courses. Our team was able to launch multiple new products around Liz Wiseman's bestselling books, Multipliers and Impact Players. I helped develop the strategy and oversee the execution of our product marketing and operational efforts resulting in year over year growth of company revenue, book sales, audience size, and audience engagement. Show less

  • Marketing Director

    Jul 2020 - Jan 2023

  • Digital Marketing Manager

    Sept 2017 - Jul 2020

  • Digital Marketing Specialist

    Apr 2017 - Sept 2017
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  Achieve CMO

  Sept 2022 - now

  Fractional Chief Marketing Officer

  Achieve CMO provides fractional marketing services to growing companies. Rather than hiring a full-time marketing leader, we work on a fractional basis for 40 hours per month, but can do the same amount of work as a full-time employee at a much lower cost. We start with a strategy meeting, where we establish KPIs and build out a project backlog. We then go into execution mode and start knocking off the projects one-by-one, with the primary goal of increasing revenue and getting work done. Responsibilities/Accomplishments:- Full-time marketing consultant and contractor- Oversee the growth and development of team members- Work with clients to prioritize and execute on marketing and operational projects- Contracted in various roles and assignments including: CMO, VP of Marketing, Director of Demand Generation, Director of Marketing Operations, CRM Administrator, Developer- Worked on a variety of projects including: demand generation (Google/LinkedIn/Facebook), sales enablement, Account Based Marketing (Terminus/Demandbase), marketing automation (Marketo/HubSpot/Eloqua/Sharpspring), CRM reporting and automation (Salesforce/Zoho/Microsoft Dynamics), content marketing, product marketing, website development, and more. Show less