Daria Kucheleva

Experience

• 

  Practicum USA

  Nov 2019 - Mar 2023

  Now TripleTen.I launched four products in the US market. Thanks to my data-driven approach, I increased the Completion Rate by 20%, the Retention rate by 15%, and the CSAT by 25%. To achieve that, I:- Developed the Product Life Cycle.- Developed the communication strategy and Product-Market Fit.- Conducted UX research.- Created technical specifications and specifications for features and products.- Analyzed funnel performance and generated hypotheses based on metrics.- Did research on competitors and market trends in the US. Show less

  • Product Manager

    Jan 2021 - Mar 2023

  • Project Manager

    Nov 2019 - Dec 2020
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  Sberbank

  Feb 2022 - Jul 2022

  Product Manager

  Built B2B and B2C marketplace platforms (Grocery, E-commerce). Released the products’ MVP on time fulfilling all the team KPIs.- Built platform architecture.- Created a metric tree.- Set up data collection using Google Analytics and Tableau.- Designed interface prototypes, CJM.- Conducted UX research and interviews with the target audience and business partners.- Build roadmaps of the marketplaces.- Wrote business requirements and technical specifications for developers, analytics team, and design team.- Conducted competitive and market analysis.- Managed backlog and prioritized tasks. Show less

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  OZON.ru

  Mar 2023 - Jun 2024

  Product Manager

  Ozon is a former NASDAQ-listed marketplace in Eastern Europe. My responsibilities include creating and optimizing the user experience to decrease customer support inquiries and increase NPS. I work with both Next Day Delivery and Same Day Delivery shipping models.I identify customer needs and trends to develop a product roadmap, keep it relevant, increase customer satisfaction, and grow GMV.My key responsibilities are:- Improving the rFBS fulfillment service. I focus on the sellers' process of preparing and delivering customers' orders.- Enhancing the overall seller's experience and driving the adoption of new services and features.- Determining product KPIs, as well as their target values.- Building product roadmaps.- Driving UX experiments and research.During my time at Ozon, by implementing strategic initiatives, I increased the rFBS fulfillment service GMV by up to 8% while reducing support inquiries by approximately 5.5%. Additionally, my proactive efforts led to a commendable 2.5% improvement in seller retention. Show less

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  NDA

  Jun 2024 - now

  Senior Product Manager

  I lead the development and enhancement of seller and buyer experiences within our SaaS e-commerce platform. My role involves collaborating with cross-functional teams to innovate and optimize product features, ensuring seamless and intuitive interactions for all users. I strive to enhance user satisfaction and drive business growth through data-driven decision-making and strategic planning.I also lead a team of business analysts and product designers.