Erin Kasmarick

Experience

• 

  Kohl's Department Stores

  Jan 2007 - Mar 2012

  Managed the tracking, maintaining and gathering of samples to facilitate the production of products on Kohls.com. Proactively identified image needs, assisted in creating weekly photo projections, and researched any missing images and samples.• Cultivated partnerships with various business units including sales, buying offices and photo studios.• Received, processed and tagged incoming samples; validated that all required information associated with the merchandise was present and accurate.• Researched, wrote and entered product descriptions for each product to the ecommerce content management system in order to portray products for sale on Kohls.com.• Partnered with E-Commerce product editors to audit and update all content prior to deployment to customers. Mas kaunti Charged with the completion of advertising paperwork and samples turned in, while collaborating with partners both inside and outside of the buying office.• Independently managed e-commerce strategies for women’s athletic shoes by handling samples and completing paperwork in a complete, efficient, and timely manner• Led floor sets in collaboration with buyer by coordinating samples and entering data to be communicated to merchandise presentation team.• Prioritized tasks on a daily basis to ensure assigned projects were completed; analyzed daily sales and worked with buying team to increase the move of merchandise. Mas kaunti

  • Ecommerce Production Specialist

    May 2009 - Mar 2012

  • Merchandise Specialist

    Jan 2007 - Jan 2009
• 

  BuySeasons, Inc.

  Mar 2012 - Jan 2012

  Web Merchandising Specialist

  Charged with maintaining landing pages on four websites to keep them relevant and up-to-date with inventory and seasonal changes, while collaborating with the design department to request new creative offers and seasonal on-site changes.• Partnered with brand and marketing team to stay aligned with company objectives.• Implemented site offers, which included updating and proofing site content, editing shipping rates, developing mobile site content, and testing and creating coupons.• Expanded usage of grid view advertising utilizing banners, skyscrapers, etc.; assisted with email marketing content and offers.• Conducted the proofing of offers, landing pages, and all site changes in a staging environment before delivery to production. Mas kaunti

• 

  D+H U.S. Operation

  Jan 2013 - May 2014

  Marketing Campaign Specialist

  Partnered in the administration of programs that supported overall sales strategy for new business and existing customer sales.• Assisted with the building and management of strategic email, trade show, webinar, website and media campaigns ensuring deliverables are created and deployed accordingly.• Reported on campaigns to evaluate effectiveness and make adjustments as needed.• Oversaw dynamic “smart list” requirements and the process used to deliver email blasts.• Set-up and monitored the push of leads from web activities, email campaigns and events.• Reviewed bounce-backs from email campaigns and assisted in the development of sales tools.• Coordinated, distributed and executed webinar and live speaking event logistics.• Provided lead generation team and sales team with current campaign logistics and deliverables. Mas kaunti

• 

  Fiserv

  May 2014 - Jan 2015

  Marketing Operations Manager

  Manage the development and launch of integrated outbound marketing and lead nurturing campaigns, while defining and managing the scope of projects. Create and provide oversight for processes that support marketing operations including project management tools, CRM system, SharePoint and the company intranet.• Maintain and oversee the prioritization of all marketing department projects; manage the scope, planning, work delegation, budget adherence and reporting of projects.• Deliver creative marketing strategies that improve visibility and impact strategy.• Collaborate with marketing teams to refine lead management approaches, automate lead processing, and measure lead delivery effectiveness.• Refine and implement the strategy for the data import, validation, augmentations and enhancement of the marketing database and campaign tracking to improve campaign effectiveness.• Create strategy to influence target audiences, while enhancing client brand recognition and increasing brand awareness.• Recommend and manage the communication of business processes that improve efficiency across the team resulting in increased marketing support to key organizational stakeholders.• Serve as the primary liaison with corporate marketing, sales and marketing services teams.• Devised and implemented a project management system for a team of 20 staff. Mas kaunti

• 

  Progress Coaching (Training Reinforcement Partner Co.)

  Jan 2016 - Jan 2022

  Marketing Assistant (Part-time)

  Partner in all aspects of marketing for company specialized in the creation of proprietary learning technologies that are scalable and focused on advancing companies’ sales and customer service staff.• Conduct marketing efforts via Hubspot, send email blasts, and drive the redesign of the company website and content.• Design images for training course cards and landing pages via Thinkific; also use Canva, a free design software.• Set overall strategic direction for marketing programs that generate revenue and market share.• Assist in the creation of new, innovative, scalable coaching products and tools.• Create, set-up and launch strategic email campaigns and the company newsletter. Mas kaunti

• 

  LeadMD

  May 2016 - Jan 2018

  Marketing Consultant (Part-Time)

  • Use Marketo (a marketing automation platform) to provide contact marketing support.

• 

  HighViz Marketing

  May 2016 - Jan 2017

  Inbound Marketer (Part-Time)

  • Partner in the redesign of a website for one of the company’s clients via Hubspot (a marketing automation platform); assist with marketing efforts as needed.

• 

  Omni

  Jan 2018 - Jan 2019

  Digital Marketing Consultant

  Post blogs, create emails, educate on ways to utilize HubSpot to its fullest potential. Utilize previously purchased templates within the instance and adjust as necessary. Create landing pages, forms, and reports. Monitor and report on the effectiveness metrics related to campaigns. Provide analytics around HubSpot and provide recommendations for optimization based on the data. Implement best practices for email QA and deployment to improve conversion rates and prevent contact fatigue. Ensure the marketing automation platform is integrated with other technology. Mas kaunti

• 

  Geekly Media

  Jan 2019 - Jan 2024

  Create automated processes utilizing HubSpot.Account ManagementClient ManagementHubSpot Configuration • Manage Marketing clients• Created and implemented a client training plan for more than 24 clients• Work with clients on a daily basis solving client issues, questions• Communicate and work cross-departmentally with design, development, content and other departments to ensure deliverables are created on time and in scope.• Assist in the creation of marketing campaigns and HubSpot strategy.

  • Senior HubSpot Implementation Consultant

    Jan 2022 - Jan 2024

  • HubSpot Ninja/Account Manager

    Jan 2019 - Jan 2022
• 

  GK3 Capital

  Mar 2019 - May 2020

  HubSpot Consultant
• 

  Cultivate Communications

  Jan 2024 - now

  Marketing Automation Growth Manager